Performance Marketing

yellowHEAD was honored for its innovative technology platform, Alison, which delivers AI-driven insights to maximize ad creative performance The Business Intelligence Group recognized yellowHEAD, the AI-powered performance marketing…
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MeritB2B, the leading provider of B2B data and performance marketing solutions, announced the return of their popular Technology Marketing Exchange event, which brings together some of the most influential leaders for two days of B2B…
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Zeta , a cloud-based marketing technology company that empowers enterprises to acquire, grow and retain customers, announced Crystal Eastman as the latest in a series of moves to strengthen company’s executive team for its next phase of…
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Led by new investors STS Ventures, Swaarm will use the funding to drive product development and increase its presence in new and existing markets Swaarm, a leading global performance-based tracking platform for marketers,…
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Leading performance marketing platform, Offer18, has emerged as the 2021 winner of the G2 Spring Season Awards, which were established to recognize companies of all sizes that are prominent for their excellent services. This highly…
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Fyllo, the leader in digital marketing and compliance solutions for highly regulated industries, has partnered with Fluent, a leading data-driven performance marketing company, to create Fyllo Infused Fluent Audiences, a new set of…
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tvScientific, a Connected TV (CTV) buying and attribution platform, announced the appointment of its new Chief Revenue Officer, Shannon Jessup, former Global Chief Revenue Officer for Tapjoy, a leader in mobile performance advertising…
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MeritB2B, the leading provider of B2B data and performance marketing solutions, announced the promotion of Karie Burt to Chief Data and Privacy Officer. Formerly Senior Vice President and Chief Privacy Officer, Burt joined the company in…
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NP Digital, a leader in performance marketing, announced that it has been selected to be a part of the Google Partners International Growth Program. The opportunity coincides with strategic investments NP Digital is making in its own…
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MAGNA, a division of IPG Mediabrands, announced the appointment of Elijah Harris as its first-ever EVP, Global Digital Partnerships and Media Responsibility. In this new role, Harris will be responsible for providing products and…
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NP Digital, a leader in performance marketing, announced that Paul Darling has joined the agency as its Global Chief Financial Officer. Darling will drive top-line growth by guiding pricing and monetization strategies positioning the…
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TVDataNow, the measurement platform for Connected TV (CTV) and OTT advertising, and Playbook Media, the full-service performance marketing and creative agency, announced a new strategic partnership to offer brands a new suite of CTV…
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Seasoned Marketing Executive Will Lead NP Digital Through Client Services NP Digital, a leader in performance marketing, announced today that Matt Kropp has joined the agency as its Chief Client Officer. Kropp will oversee new initiatives,…
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What is the most pressing thing for performance marketers today: achieving ROI or the ever present data challenge? It’s actually both. The ability to see ROI and understand return in how you optimize is, yet again, challenged by the data…
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Beringer Capital, a leading North American private equity fund specializing in the media, marketing services, and technology sectors, today announced that it has acquired preeminent performance marketing company Perform from Centre Lane…
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Lading influencer marketing platform, Jetfuel announces its unprecedented rankings in 10 categories of AppFlyer's performance marketing leaderboard. Influencer marketing has long been criticized as a black box for advertisers who want…
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Performance marketing technology company Fintel Connect announced the launch of its latest offering for the financial services industry, Fintel Check, a regtech tool to help financial brands keep their content marketing compliant. More than…
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Fluent, Inc. , a leading data-driven performance marketing company, was named across seven lists in AppsFlyer’s Performance Index XII, up from four lists in edition XI. In addition to top rankings in North America, Fluent made its debut as…
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Doubling down on its retailer-first strategy, Sidecar has reorganized its proprietary technologies into a single, personalizable solution. The newly formed Sidecar Technology Suite is a digital marketing optimization engine that works…
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Yum! Brands, Inc.announced that it has acquired Tictuk Technologies, a leading Israeli omnichannel ordering and marketing platform company. The addition of Tictuk to Yum! Brands’ technology portfolio will give the Company the ability to…
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