Traditional performance marketing involves sharing the responsibility for lead generation with companies outside your organization (e.g. distributors, resellers, agents, and …
ThriveTracker Headed to Affiliate World Europe 2018 Conference
ThriveTracker Is the Ultimate Tracking Solution for Media Buyers and Performance Marketers ThriveTracker, a leading web and mobile tracker for …
Rakuten Marketing Launches New Consent Management Platform
Offering an Integrated Solution, Along with Unique Insights and Consultative Partnerships, Rakuten Marketing Delivers the Tools That Marketers Need to …
Have Facebook and Google Done Enough to Restore Advertiser Trust?
Amid mounting concerns surrounding brand safety, transparency in advertising, and the responsible use of consumer data, marketers are rethinking the …
The Death Of Cash Back And Loyalty Programs – The Burgeoning Impact Of Influencer Marketers
More Merchants Leaving Traditional Affiliate Channels As Influencers Prove Their Worth A tectonic shift is occurring in performance marketing, traditional traffic is under a microscope as advertisers grow to understand …
Performics Launches Caiman, a Proprietary Amazon Marketing Platform
The Premier Revenue Growth Driver’s Caiman Platform Enables Granular Reporting, Performance Pacing and Bid/Budget Forecasting to Extract Additional Performance from …
Mobile Embrace Strengthens Digital Performance Marketing Business with Acquisition of C2B Solutions
Mobile Embrace, a leading mobile and performance marketing company, has announced the acquisition of C2B Solutions Pty Ltd (C2B), a …