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Performance Marketing

Merkle Launches Performance Marketing Lab to Enable Cross-Channel Experiences through Data, Analytics, and Google Technology

Corresponding white paper and webinar will help brands navigate the Google ecosystem Merkle, a leading technology-enabled, data-driven performance marketing agency, has launched a new Performance Marketing Lab. The Lab comprises a cross-functional team of data scientists, developers, analysts, media experts, and product engineers, who develop proprietary solutions and leverage best-in-class products to help brands ensure their adtech and martech investments deliver greater digital marketing value. The new Lab is led by…

Tinuiti Doubles Down on Over the Top (OTT) Advertising and Expands Connected TV (CTV) Capabilities to Reflect Changing Consumer Behavior

The innovative performance marketing agency has appointed Jesse Math to enhance a unique native approach to this developing medium Tinuiti, the largest independent performance marketing agency across the triopoly of Google, Facebook and Amazon, expands its OTT practice with the introduction of Tinuiti’s OTT-Native Approach. The agency has hired Jesse Math as vice president of client strategy, planning and platforms—this enhanced approach offers clients access to established one-to-one relationships with publishers and…

Britta Meyer Rock Joins Claris as New VP of Marketing

Claris International Inc., the Apple subsidiary known for its leading low-code development platform, expands its executive team by welcoming Britta Meyer Rock as its new VP of Marketing. Britta will lead all aspects of the Claris marketing strategy and execution, including brand and performance marketing, community engagement, and customer lifecycle management. "We couldn't ask for a more accomplished marketing leader to join our organization," said Claris CEO Brad Freitag. "The energy and intelligence Britta brings to…

BounceX Launches SMS to Help Retailers Recover Lost COVID-19 Revenue

Company aims to drive additional 10% of online revenue with new channel through focus on one-to-one messaging BounceX (soon to be Wunderkind), a performance marketing technology, announced today that it is making its SMS marketing product available to new clients. The product opens a new channel for retailers looking to boost e-commerce revenue to offset losses due to COVID-19. Working with companies like Samsonite and Sonos, BounceX’s proprietary technology has helped top e-commerce companies and publishers unlock on…

Merkle and Sprinklr Partner in the Middle East to Pioneer a New Way for Brands to Create Memorable Customer Experiences

Merkle, a leading technology-enabled, data-driven performance marketing agency and part of the Dentsu Aegis Network, has today announced they are partnering with Sprinklr, the leading Customer Experience Management platform (CXM), in the Middle East and North Africa, to improve digital customer experiences across the region. The partnership combines world-class creative talent and category-defining technology to help organizations develop breakthrough digital marketing, advertising and customer care strategies. Merkle…

Visiqua And LeadsPedia Partner To Create The Most Powerful Call Ping Tree

Companies combine tech, innovation, and access to develop revolutionary offering Visiqua, an industry-leading performance marketing agency, and LeadsPedia, a lead distribution and call tracking and routing platform, have partnered to launch the market’s most powerful call ping tree. While recognized as an effective, reliable tactic for lead generation, pay-per-call has not typically been an area of innovation. That changes with the introduction of a call ping tree solution that combines the most advanced technology…

Visiqua and Leadpedia Partner to Create the Most Powerful Call Ping Tree

Companies combine tech, innovation, and access to develop revolutionary offering Visiqua, an industry-leading performance marketing agency, and LeadsPedia, a lead distribution and call tracking and routing platform, have partnered to launch the market's most powerful call ping tree. While recognized as an effective, reliable tactic for lead generation, pay-per-call has not typically been an area of innovation. That changes today with the introduction of a call ping tree solution that combines the most advanced technology…

Tinuiti Announces New Walmart Ecommerce Acceleration Program Supported by Proprietary Technology

Available for Walmart sellers, vendors and brands looking to expand their reach Tinuiti, the largest independent performance marketing agency across the triopoly of Google, Facebook and Amazon, officially launched its Walmart Ecommerce Acceleration Program, one of the first Walmart advertising and creative offerings in the market. The full-service program is designed to apply Tinuiti's proven methodology with marketplace advertising and performance brand creative to profitably grow a brand's sales on Walmart. Tinuiti's…

Fluent Plans to Accelerate International Expansion in Response to Increased Demand from Advertisers

Fluent, Inc., a leading performance marketing company, today announced it has launched in two European markets with additional international launches planned throughout the remainder of 2020 and 2021. This strategic initiative stems from increased demand among Fluent’s core performance advertiser base in reaching consumers across Western Europe, Canada, Australia, and APAC markets. “Fluent’s expansion into additional international markets will enhance our ability to provide end-to-end customer acquisition solutions for…

Citrus Ornge launches Sorting Office, a new Lead Management CRM

The new platform improves sales performance in remote working environments and assists with compliance while managing inbound leads to build success Performance marketing, technology and publishing business Citrus Ornge announces the launch of Sorting Office; The Citrus Ornge Lead Management CRM. Sorting Office combines the best elements of a Customer Relationship Management platform with key features of a classic lead management platform. The system has everything needed to manage inbound leads and build powerful…

Tinuiti Hires Digital Innovator Obele Brown-West as Executive Vice President of Media

Agency Recruits Industry Veteran to Lead Practice in Advancing Thought Leadership and Connecting the Dots Between Channel Experts to Drive Client Success Tinuiti, the largest independent performance marketing agency across the triopoly of Google, Facebook and Amazon, announced that it has hired Obele Brown-West as executive vice president of media. Brown-West will oversee the agency’s media team to crystallize the connection between service lines and propel client growth. Marketing Technology News: Identity Automation…

Merkle Named Adobe 2020 Delivery Quality Enterprise Solution Partner of the Year

Honor recognizes agency’s exemplary customer success and outstanding collaboration in digital transformation Merkle, a leading technology-enabled, data-driven performance marketing agency and lead Adobe Alliance agency for the Dentsu Aegis Network, was recently awarded the Adobe 2020 Delivery Quality Enterprise Solution Partner of the Year Award, Digital Experience, Americas. The award is given to a partner who has shown exceptional performance in customer success, joint alignment around Launch Foundation Services, and…

Fluent, Inc. Announces Acquisition of 50% Stake in Winopoly, LLC

Fluent, Inc., a leading performance marketing company, announced that it has acquired a 50% stake in Winopoly, LLC, a marketplace matching consumers to brands through rewarded content and interactive experiences. This strategic investment will bolster Fluent’s ability to provide end-to-end customer acquisition solutions to a growing roster of top brands. Marketing Technology News: PPT Solutions Announces Kathryn Martin as New Vice President of Human Resources and General Counsel “We are thrilled to welcome Luciano…

How D2C Companies Can Move Successfully into Brand-Building

Just two and a half years after its launch, Brandless stopped taking orders and laid off over 70 staff. Once on track to disrupt the high-quality organic produce market that the likes of Whole Foods dominates, the company blames the crowded e-commerce market for its downfall. The disrupter became disrupted. Brandless is not the only Direct to Consumer (D2C) brand experiencing the negative effects of oversaturated markets. In the past, D2C brands relied heavily on Performance Marketing, with 98% of such brands believing that…

Wpromote Acquires Metric Digital, Enhancing D2C Performance Marketing Offering

Leading Digital Agencies Partner To Power Innovative, Disruptive Marketing for Clients Wpromote just announced its acquisition of Metric Digital, a New York-based digital marketing agency specializing in paid social media, Google ads, Email, and performance creative services. The highly-anticipated acquisition, which closed on March 1, 2020, represents the continued expansion of Wpromote's East Coast footprint and a significant increase in the agency's stable of direct-to-consumer digital-native clients. With the…

Dentsu Aegis Network Acquires Media Storm to Elevate Merkle’s Multi-Channel Performance Media Services

Third acquisition of 2020 focuses on strategic vertical growth in the media, entertainment, and retail segments Dentsu Aegis Network has acquired Media Storm, one of the largest independent data-driven audience planning and targeting agencies from founders Craig Woerz and Tim Williams, as well as private equity firm TZP Group. The company will provide Merkle, a leading technology-enabled, data-driven performance marketing agency, with expanded capabilities across key verticals. Media Storm has deep roots in the media and…

TurboTax Takes First Place Spot in Merkle’s Seventh Annual Digital Bowl Report

Report Highlights Advertisers’ Digital Marketing Efforts During Super Bowl LIV Merkle, a leading technology-enabled, data-driven performance marketing agency, released its seventh annual Digital Bowl Report, evaluating Super Bowl advertisers’ 2020 digital marketing efforts. This year, TurboTax and Avocados From Mexico took first and second place, respectively. “The Super Bowl is one of the most crucial moments of the year for advertisers, and with viewer consumption habits evolving, the game presents an opportunity for…

Vanarama Appoints agenda21 to Support Digital Strategy

Vanarama, the leading UK vehicle leasing company, has appointed agenda21 to its agency roster to support its paid digital media strategy. agenda21 will help implement Vanarama’s performance marketing to drive customer acquisition and support the continued growth of the brand throughout the UK, following a competitive pitch. agenda21 will deploy a data-driven, integrated media plan focused on audience insights and the online journey to drive vehicle lease leads and sales across search, social and programmatic media.…

Daily MarTech Roundup: Latest News, Insights, Funding and Updates

Today’s Daily MarTech Round-up covers the latest in Cloud, Marketing Analytics, Automation, Customer experience AI and ML announcements from Gong, Tealium, Meredith Corporation, Demandbase, Primis, True Influence, Merkle, and NetBase. Gong and Sandler Training Partner for Measurable, Data-Driven Sales Learning Programs Gong, the revenue intelligence platform leveraging artificial intelligence to replace opinions with true customer reality and transform revenue teams, announced a partnership with Sandler Training, the…

Claiming TV’s Space in the Media Ecosystem of the Future

Leaders of the “Big Four” networks declared broadcast isn’t dead, but while they might be a little biased, the data speaks for itself. U.S. TV ad spend was at a stable $70 billion in 2018, and the Upfronts remain a constant in the advertising calendar. Yet with calls from ABC Entertainment to rethink the traditional schedule, the reality is TV (and the role it plays in our lives) is not dying, it’s changing – and I believe it has a very solid plan for the future. Riding the Rollercoaster Scaremongering aside, “TV is dead”…