Performance Marketing

CMO Dalton Dorné and CSO Obele Brown-West recognized for innovative problem-solving, trailblazing leadership, and influential contributions to the advertising and media industry  Tinuiti – the largest independent performance marketing firm…
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Former Head of Business Strategy & Transformation at Dentsu Media Brings Additional Global Agency Experience to Seasoned Team of Executives NP Digital, a leader in performance marketing, strengthens its executive roster with Brittany…
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New executive position underscores company’s commitment to accelerating growth via strategic first-party data analytics capabilities and proprietary technology platform Fluent, Inc., a leading data-driven performance marketing company,…
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Noted Marketing Industry Talent Acquisition Leader to Head up HR NP Digital, a leader in performance marketing, announced that Michelle Scully has joined the agency as its Vice President of Human Resources. In her new role, Scully will…
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Rapidly Expanding Ibotta Performance Network Reaches 120 Million Consumer Milestone to Deliver Industry-Best Performance Marketing at Scale Ibotta, the company that disrupted the 100 year-old paper coupon industry with digital cash back…
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Hi Phil, welcome to MarTech Interview Series. Could you please tell us how you arrived at GumGum? I actually started my career in a big accounting firm in Chicago. I quickly realized the culture wasn’t for me. I was a closeted, gay man,…
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Former CMO of Acronym Joins Leadership Team of Seasoned Search Industry Executives NP Digital, a leader in performance marketing, announced that Mike Grehan has joined the agency as its Senior Vice President of Corporate Communications.…
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Company ranks as a top growth partner in the North America market Motive Interactive, a leading data-driven performance marketing company, was ranked #2 for growth on the AppsFlyer's Performance Index 14th edition, ranking the top media…
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VP of Strategy and Commercial Development, Larissa Green and Director of Client Services, Gareth James Charged with Driving Performance for UK Brands NP Digital, a leader in performance marketing, recruits top industry talent in response…
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Fluent, Inc. , a leading data-driven performance marketing company, announced the expansion of the company’s mobile app business. Since 2010, Fluent has established itself as a trusted partner for top mobile brands, recognized as best in…
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Cookies: they're relics of a time—1994 to be exact—when the success of a regional direct marketing campaign was often based on the ability of a local teen to stuff postcards through a letterbox. Today, cookies are a digital marketer's…
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Co-Founder of NP Digital, Neil Patel, to Work with Online Digital Marketing Education Leader for Updated Course Offering NP Digital, a leader in search and performance marketing, announced its global partnership with the Digital Marketing…
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Former Head of iProspect Canada to Scale B2B and ecommerce solutions in Canada NP Digital, a leader in performance marketing, continues the expansion of its global business with the appointment of Ronnie Malewski as Managing Director of NP…
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Leading Performance Marketing Engine Earns 100 on the Human Rights Campaign Foundation's Annual Assessment of LGBTQ+ Workplace Equality Wunderkind , a leading performance marketing engine that scales one-to-one messages for top retailers,…
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Will Focus on ASO and SEO to Increase Usage and Revenue Paltalk, Inc. (“Paltalk,” the “Company,” “we,” “our” or “us”), a leading communications software innovator that powers multimedia social applications, is pleased to announce it has…
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Outsell, Inc. Notes That MeritB2B Continues Evolution as a Major B2B Marketing Force with True Influence Acquisition MeritB2B, the leading provider of B2B data and performance marketing solutions, today announced that Outsell, Inc. has…
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As First Independent Agency to Receive Award,Tinuiti Recognized for Depth of Partnership, Client Results and Performance Tinuiti became the first independent performance marketing agency to win the Microsoft Agency Partner of the Year…
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The Performance Marketing Agency Ranks in the Top Three Percent of Google Partners NP Digital, a leader in performance marketing, has achieved 2022 Premier Partner status in the Google Partners program. The announcement aligns with the…
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Performance marketing agency launches first solution that augments platform automation to help brands and retailers optimize ad spend Adlucent, a leading performance marketing agency focused on growing profitability for…
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MeritB2B Created an Efficient, Scaled ABM Approach to Drive More Qualified Leads at a Lower Cost MeritB2B, the leading provider of B2B data and performance marketing solutions, announced the results of their work with client Gigamon, which…
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