Performance Marketing

Lading influencer marketing platform, Jetfuel announces its unprecedented rankings in 10 categories of AppFlyer's performance marketing leaderboard. Influencer marketing has long been criticized as a black box for advertisers who want to see measurable outcomes for their expenses. Jetfuel's high rankings in 10 categories of AppsFlyer's Performance Index XII, which has been ranking the top media sources in mobile advertising since 2015, demonstrate that not only can this kind of marketing be measurable, it can provide…

Performance marketing technology company Fintel Connect announced the launch of its latest offering for the financial services industry, Fintel Check, a regtech tool to help financial brands keep their content marketing compliant. More than 50+ financial brands and fintechs are already leveraging Fintel Connect's technology to enhance their marketing through its performance marketing network and tracking and reporting capabilities. Fintel Check represents the latest in a product suite designed to ensure financial…

Fluent, Inc. , a leading data-driven performance marketing company, was named across seven lists in AppsFlyer’s Performance Index XII, up from four lists in edition XI. In addition to top rankings in North America, Fluent made its debut as the number 10 fastest-growing media source in Western Europe. Marketing Technology News: Enthusiast Gaming Signs Integrated Partnership With TikTok Other notable accolades include: Global In-App Purchase (IAP) Index: #2 Power Ranking (Social Casino, iOS) North America…

Doubling down on its retailer-first strategy, Sidecar has reorganized its proprietary technologies into a single, personalizable solution. The newly formed Sidecar Technology Suite is a digital marketing optimization engine that works across all major advertising platforms, including Google, Microsoft Bing, Facebook, Instagram, and Amazon, to support the full lifecycle of performance marketing in retail. As part of the retailer-first reorganization, Sidecar also refreshed its services offering by introducing a new…

Yum! Brands, Inc.announced that it has acquired Tictuk Technologies, a leading Israeli omnichannel ordering and marketing platform company. The addition of Tictuk to Yum! Brands’ technology portfolio will give the Company the ability to offer more ways for consumers globally to access and order its KFC, Pizza Hut, Taco Bell and The Habit Burger Grill brands through some of the world’s most popular social media and conversational platforms. Today’s announcement marks Yum! Brands’ second technology investment this month to…

Nutrisystem, the preeminent direct-to-consumer nutrition and weight management brand, announced today that its Delivered to Your Door campaign has been named Campaign of the Year, Ecommerce in the inaugural Adweek Performance Marketing Awards. The Adweek Performance Marketing Awards recognize the year's best campaigns and top executives who created results-driven targeted marketing that rose above the rest with strategies and innovation to deliver a lead, click or sale. The marketers embody the…

Premium performance marketplace, Perform, named among Adweek's Performance Marketing Awards winners for Campaign of the Year, Emerging Technology 2021. Perform, a leader in performance marketing known for providing unique performance-based solutions for modern marketers and affiliate partners, announced today that it has been recognized by Adweek's Performance Marketing awards for Campaign of the Year, Emerging Technology 2021. Marketing Technology News: MarTech Interview with Tobias Knutsson, CEO at Adverty Adweek's…

elfo extends its expertise in performance-based digital marketing to the members of Common Ground, Malaysia’s largest co-working space, by offering exclusive rates for elfo’s proprietary digital platforms — elfoMAP, a marketing automation platform to optimize email marketing campaigns and elfoAIM, a conversion-based landing page builder. Through this partnership, elfo will help Common Ground members fine-tune their digital advertising and performance marketing initiatives by offering them 20% off of elfoMAP monthly…

Adlucent, a leading performance marketing agency focused on growing retailer profitability through cross-channel solutions, has been recognized as Microsoft’s 2020 Independent Partner of the Year, Americas for its collaboration with Microsoft Advertising. The Microsoft Independent Partner of the Year, Americas is awarded to an Elite Independent Partner that engages with Microsoft Advertising in true partnership to deliver success to their clients. Marketing Technology News: Roku’s Active Live Streaming Video Membership…

Traction , the San Francisco marketing accelerator that is a consultancy for in-house teams, welcomes Brian Hovis as Senior Partner and Head of Performance Marketing. Brian brings 20+ years of brand-side experience to Traction. He previously held the positions of Vice President Marketing for Nordstrom, Senior Vice President & Global Head of Digital Marketing for Citi, Vice President of Marketing for Experian, as well as digital leaders hip roles for Intuit and Sony Electronics. Additionally, Brian…

What If Media Group, an industry-leading performance marketing company, announced the launch of its new artificial intelligence (AI) platform, "ARIA" (Automated Response Intelligence Algorithm). ARIA utilizes advanced AI systems and methodologies such as lookalike modeling, content clustering, regression modeling, collaborative filtering, and a recommendation engine in order to drive unprecedented levels of response to performance marketing campaigns, yielding superior results and ROI for consumer marketers. Marketing…

Independent digital commerce specialist Astound Commerce has acquired MarketForce, a business unit within Digital River and leading innovator in digital performance marketing services. The partnership will enable Astound Commerce to significantly scale its demand and digital engagement practice, as it addresses pressing client needs for higher digital brand and business ROI. The transaction between the two companies was finalized on February 1, 2021. Given MarketForce’s vast client roster of global brands in technology,…

Following a year of growth, the leading independent performance marketing firm clinches a spot in the Google program Tinuiti, the largest independent performance marketing firm across the Triopoly of Google, Facebook, and Amazon, announced that it has been tapped as part of the Google Partners International Growth Program. The International Partner Program will empower Tinuiti to create new market expansion strategies for its clients. Being chosen as one of the very first externally-recognized Google export partners…

Rakuten Advertising, the global leader of performance marketing, media and consumer insights, announced the appointment of Cyprus Malinao to the position of Senior Client Development Manager, based in Singapore. After expanding its affiliate marketing business into Asia in 2017, the company is now gearing up to launch ad inventory in its owned-and-operated media properties: Rakuten Viber and Rakuten Viki. Rakuten Advertising’s unique set of global media properties allows brands to be discovered by new audiences, in…

Fox joins the dynamic team at Moore as part of their investment in people and technology Moore, a leading provider of performance-driven marketing solutions, announces the hiring of Greg Fox as chief strategy officer. Fox is a 36-year veteran of direct response fundraising with expertise in developing innovative fundraising marketing strategies and solutions. He will be based in the Washington headquarters and report to Gretchen Littlefield, chief executive officer. Fox joins the Moore team after a long tenure at Merkle…

Added Over 300k New User Accounts, Increased Headcount 70%, Made Key Executive Hires, and Won Notable Awards OneSignal, Inc., the leading provider of customer messaging solutions experienced exceptional growth in 2020 and continues to build on this momentum going into 2021. In 2020, OneSignal gained over 300,000 new additional users, multiplied its team headcount by 70%, and expanded its leadership team with new additions Matt Pillar and Christy Huggins. OneSignal empowers users to engage with audiences using mobile and…

Croud welcomes Andrew Sandoval as VP Biddable Media as client demand for biddable media continues to grow Global digital marketing agency Croud announces the appointment of Andrew Sandoval into the role of VP Biddable Media. Based in New York, Sandoval will be tasked with leading search, social and programmatic across the Americas as the agency reaches a pivotal time of expansion. Founded in 2011, Croud provides digital marketing services to some of the world’s leading brands, including Skillshare, NewYork-Presbyterian,…

Rebranded as Visiqua Innovation Labs, powering the future of lead generation technology Visiqua, an industry-leading performance marketing agency, announced that it has finalized an acquisition of ROI Verify, a technology innovation company focused on improving lead quality, conversion, and net revenue by developing a state-of-art tech product that uses the latest in data and AI. Over the past two years, Visiqua and ROI Verify have collaborated on multiple projects; this acquisition is a testament to their unified vision…

"Customer data platforms (CDPs) will start to gain significant traction in the market and will form the basis of clients building their own private first party identity graphs to start to answer the challenges raised by the coming demise of third-party cookies." Hi Simon, please tell us how you arrived at Merkle and what was your journey in marketing like? I’ve joined Merkle from Vodafone Group where I led the global marketing decisioning programme. We implemented marketing decisioning across all of our EU Operating…

Fluent, Inc., a leading data-driven performance marketing company, announced the recipients of its first Business Empowerment Program, an initiative focused on supporting minority and women-owned businesses. Five recipients, including: Official Black Wall Street, CapWay, Waiver, EDEN BodyWorks and Jopwell, will each receive $50,000 worth of digital marketing resources to support and accelerate business growth. Following a year where minority and women-owned businesses were severely impacted due to the COVID-19 pandemic,…