Performance Marketing

Channable, a leading global e-commerce platform provider for digital marketers, brands, and online retailers, announced its North American expansion accelerating international e-commerce for U.S.-based clients and partners. A spike in international e-commerce fueled by the pandemic prompted Channable to focus on the U.S. market. Channable is already working with Philips, Maison MRKT, Upper Quadrant, Carbon and others internationally and in the U.S. Marketing Technology News: Stoneshot Offers Email Marketing Benchmarking…

Rise Interactive, recognized as one of the top performance marketing agencies in the world and a Fastest Growing Agency by Adweek, has been named the 2020 Partner Collaborator of the Year by Invoca. Invoca is a leading conversation intelligence platform that enables users with conversation data to drive better experiences, more conversions, and higher revenue. "The Partner Collaboration award recognizes an agency partner that has demonstrated advanced applications of Invoca's call tracking technology, has a culture of…

DFO Global Performance Commerce, an industry-leading performance marketing company, announced that Andre Thivierge has been promoted to Senior Vice President of Strategic Marketing. Andre was previously head of strategic development, where he helped oversee and manage software development teams and projects in Vietnam and Brazil. In his new role, Andre will help manage data-forward marketing and retargeting efforts. He will oversee third-party application integrations, develop and automate conversational marketing…

A team of adtech industry experts launch a smart platform to make performance marketing tracking and optimizations a breeze Swaarm, a recently founded SaaS company, announced the global launch of its new performance-based tracking platform that provides agencies, advertisers and networks with the ability to fully track and control their marketing efforts in real-time ensuring profitable growth. Marketing Technology News: RevJet Announces Version 5.0 of its Global Ad Serving App Suite The platform has been engineered…

Kleveno will lead addressable audience team to advance targeting and measurement Tinuiti, the largest independent performance marketing agency across the triopoly of Google, Facebook and Amazon, has appointed Kolin Kleveno as its first senior vice president, Addressable Audiences. In the newly created role, Kleveno will oversee the innovation, integration and synergy for the Addressable Audience division; comprised of nearly 100 people across the programmatic display and paid social media teams. He will report to Tinuiti’s…

Inquir, a leader in targeted performance marketing, announced the completion of a purchase agreement to sell the assets of MatchMaximizer, its SaaS technology platform, to leadHOOP, LLC. leadHOOP acquired MatchMaximizer assets, including its technology platform and suite of services for all-in-one inquiry generation. “We’re proud of how MatchMaximizer has innovated the marketplace over the past six years and are excited to see its evolution as a leadHOOP entity,” said Joe Laskowski, CMO of Inquir, proprietor of…

KPS3, full-service marketing, and digital communications firm announced the addition of Bob Whitefield as partner. As VP of growth marketing, Whitefield will have a continued focus on performance marketing, search, and analytics for KPS3's local, regional, and national clients. "KPS3 has always been strategy first," said Stephanie Kruse, founder and board chair. "Bob is innately strategic, and that permeates every initiative and every campaign he creates and executes flawlessly for our clients." Marketing Technology…

Newell brings over three decades of experience facilitating growth for tech and digital businesses Fluent, Inc., a leading data-driven performance marketing company, announced the appointment of Carla Newell to the Company’s Board of Directors. Ms. Newell is a seasoned business leader and board director with more than 30 years of success facilitating growth in the technology, digital business, and life sciences arenas. In her new role with Fluent, Ms. Newell will serve as a member of the Audit Committee, Compensation…

Fintel Connect, the leading affiliate marketing platform for the financial industry, is proud to have been named a top ten affiliate marketing software vendor by 360Quadrants. Fintel was also recognized as an Innovator by 360Quadrants, due to its substantial product innovations and unique industry focus. Marketing Technology News: Rakuten Mobile Adds Nuance Intelligent Engagement AI Services to Rakuten Communications Platform 360Quadrants' rigorous scoring process combines analysis of 110 parameters drawn from…

V!A by Jornaya Connects Thousands of Publishers, Lead Sellers, Lead Generators, and Performance Marketers Jornaya, the leading behavioral data intelligence company with a proprietary view of more than 400 million consumer journeys every month, has launched V!A by Jornaya, the only comprehensive industry directory for the lead generation and performance marketing ecosystem. For the past 9 years, Jornaya has been the trusted partner to over 1,000 publishers and lead sellers who help the nation's largest companies acquire…

"Purchasing and interactive decisions made on mobile apps and online will be largely determined by the quality of the digital experience in 2020 and beyond." Hi John, congratulations on joining the Incubeta team as its new US CEO. Tell us about your journey in tech and how your professional milestones shaped your career so far. I joined the market-leading adtech company DoubleClick in 2006 to lead client relationships across their advertiser, publisher and software products. The industry was learning a lot about what…

Wpromote, the Performance Marketing Agency leader in the latest Forrester Wave, announced the launch of The Ad Creative Bank, a tool to help marketers identify trends, build new best practices, and improve marketing creative. VP of Social Kevin Simonson explained that "We created the Ad Creative Bank because it's difficult to articulate quantitative findings into qualitative insights. We had access to amazing client data at scale and saw that the feedback loop on to the creative team was inefficient without visual…

Tinuiti, the largest independent performance marketing agency across the triopoly of Google, Facebook, and Amazon, released its 2020 Holiday Shopping Trends Report which examines consumer trends in an online shopping season impacted by COVID-19. Merchants and brands can find actionable insights regarding buyer behavior, the timing of sales or discounts, and where consumers plan to shop this holiday season By analyzing e-commerce trends through demographics, device usage, and sub-verticals, the 2020 Holiday Shopper Study…

Advertisers now have full access to the AI-based technology that yellowHEAD’s team uses to analyze, ideate and optimize client creatives yellowHEAD, the AI-powered performance marketing company, announced the launch of its proprietary creative insights platform, Alison, as a SaaS solution now available for all brands and performance marketers. Utilized by yellowHEAD’s expert design team and campaign managers internally since 2017, Alison provides AI-driven insights to help analyze, ideate and optimize ad creative for…

As a New TikTok Marketing Partner, Playbook Media Announces New Offering to Complement Existing Services Like Facebook and Instagram Media Buying, Creative, and Strategy Playbook Media, the full-service performance marketing and creative agency, announced the launch of its new TikTok advertising capabilities for brands and advertisers. With this new offering, Playbook Media is now able to offer TikTok advertising as a service and help brands and advertisers create fun, creative video ads that will promote their business.…

Merkle, a leading technology-enabled, data-driven performance marketing company, has released a special edition of its annual Loyalty Barometer Report. The updated 2020 Loyalty Barometer Report reveals the importance of loyalty as businesses re-emerge from the pandemic and features updated research and comparisons to the March 2020 report, including how consumer expectations around loyalty and rewards programs have been impacted by the events of 2020. Merkle surveyed over 1,800 US residents aged 18 to 65 in July 2020 for the…

Merkle, a leading technology-enabled, data-driven performance marketing agency, announces the introduction of its B2B group, a collective of five industry-leading B2B companies. Merkle B2B embodies a strategic integration that delivers B2B brand creation and activation on a global scale, making it easier for marketers to enable end-to-end business marketing solutions. Marketing Technology News: Mastercard Launches Frictionless Retail Technology Solutions to Enable Touchless Economy B2B represents a large ($120 billion)…

Single Grain, the leading performance marketing agency for Software as a Service (SaaS) companies, has announced that Alex Flores has joined the team as the new CEO. Alex will take over the position from Eric Siu, who transitions to Chair of Single Grain after having bought the failing business seven years ago and transforming it into a multi-million dollar digital marketing agency. A prolific entrepreneur, investor, and podcaster, Eric is confident about handing the reins over to Alex to take the company's impressive…

Rise Interactive, recognized as one of one of the top performance marketing agencies in the world, released a significant update to its cross-channel media optimization platform, Connex®. The newly-launched Account Overview Dashboard shows marketers every action Rise technology is taking within their accounts to improve performance at scale, from lists of new keywords that were automatically added into campaigns, to a detailed activity log displaying individual ad optimizations. Marketing Technology News: ABM Platform…

DiGuido will continue to transform and grow Tinuiti’s Client Strategy department to improve connectivity across all channels Tinuiti, the largest independent performance marketing agency across the triopoly of Google, Facebook and Amazon, announced that Diana DiGuido was promoted to serve as the new executive vice president of Client Strategy. DiGuido has spent the last year scaling and evolving Tinuiti’s Client Strategy department into a fully-formed integrated strategy and services team built upon a new, robust and…