Performance Marketing

Added Over 300k New User Accounts, Increased Headcount 70%, Made Key Executive Hires, and Won Notable Awards OneSignal, Inc., the leading provider of customer messaging solutions experienced exceptional growth in 2020 and continues to build on this momentum going into 2021. In 2020, OneSignal gained over 300,000 new additional users, multiplied its team headcount by 70%, and expanded its leadership team with new additions Matt Pillar and Christy Huggins. OneSignal empowers users to engage with audiences using mobile and…

Croud welcomes Andrew Sandoval as VP Biddable Media as client demand for biddable media continues to grow Global digital marketing agency Croud announces the appointment of Andrew Sandoval into the role of VP Biddable Media. Based in New York, Sandoval will be tasked with leading search, social and programmatic across the Americas as the agency reaches a pivotal time of expansion. Founded in 2011, Croud provides digital marketing services to some of the world’s leading brands, including Skillshare, NewYork-Presbyterian,…

Rebranded as Visiqua Innovation Labs, powering the future of lead generation technology Visiqua, an industry-leading performance marketing agency, announced that it has finalized an acquisition of ROI Verify, a technology innovation company focused on improving lead quality, conversion, and net revenue by developing a state-of-art tech product that uses the latest in data and AI. Over the past two years, Visiqua and ROI Verify have collaborated on multiple projects; this acquisition is a testament to their unified vision…

"Customer data platforms (CDPs) will start to gain significant traction in the market and will form the basis of clients building their own private first party identity graphs to start to answer the challenges raised by the coming demise of third-party cookies." Hi Simon, please tell us how you arrived at Merkle and what was your journey in marketing like? I’ve joined Merkle from Vodafone Group where I led the global marketing decisioning programme. We implemented marketing decisioning across all of our EU Operating…

Fluent, Inc., a leading data-driven performance marketing company, announced the recipients of its first Business Empowerment Program, an initiative focused on supporting minority and women-owned businesses. Five recipients, including: Official Black Wall Street, CapWay, Waiver, EDEN BodyWorks and Jopwell, will each receive $50,000 worth of digital marketing resources to support and accelerate business growth. Following a year where minority and women-owned businesses were severely impacted due to the COVID-19 pandemic,…

YEAHKA LIMITED (Yeahka), a leading Technology platform from China, announced it has reached an agreement to acquire a 42.5% additional stake in Beijing Chuangxinzhong Technology Co., Ltd. for RMB170 million. This increases its stake to 85%. The consideration shares would form approximately 1.10% of the existing issued share capital of Yeahka as at the date of the announcement and approximately 1.08% of the enlarged issued share capital. In November 2020, Yeahka announced its initial agreement to acquire a 42.5% stake in…

Wunderkind (formerly BounceX), the leading performance marketing channel that delivers one-to-one messages at scale, announced the appointment of Wulfric Light-Wilkson as its new General Manager (GM) of its Europe, Middle Eastern and Africa (EMEA) operations. As the company's new GM, Light-Wilkson will be responsible for leading the growth and success of Wunderkind's EMEA operations as it continues to eye expansion targets in strategic European markets. Light-Wilkinson will help the team as they scale Wunderkind's…

The year 2020 would be known for many things, and thankfully, we are slowly steering our way clear off the COVID-19 induced crisis. The year saw the revival of data privacy norms, the introduction of CCPA, the death of Quibi, Slack's acquisition by Salesforce, abandonment of the third-party cookies, and the Oracle - TikTok deal in limbo since September. As part of our yearly MarTech Roundups and Predictions Series 2021, we bring you the top insights from the leading martech experts who have spent significant time and…

Tinuiti - the largest independent performance marketing firm across Google, Facebook, and Amazon - today announced it has partnered with New Mountain Capital, a leading growth-oriented investment firm with $28 billion in assets under management. The partnership enables to accelerate its competitive advantage across the entire digital marketing and media landscape, through further investment in talent, capabilities, and product, as well as international expansion. The Tinuiti management team will continue in their roles,…

Global data and technology-driven marketing services company, ForwardPMX, announced that it has appointed Kinloch Magowan as its new regional director of MENA. Magowan comes from a recent leadership position at Jellyfish, joining ForwardPMX as the agency seeks to bolster its senior team in MENA to lead the strategic vision and expansion of the fast-growing hub. ForwardPMX employs 1,000 experts across more than 20 offices around the world, with a key local presence in North America, EMEA, APAC, and MENA, where the agency…

Provides Brand Advertisers Access to New Audiences Through Publisher Social Media Channels Ad.net, the search marketplace outside of traditional incumbents, announced the launch of its Incremental Social solution. Ad.net is combining first party search data with access to its publishing partners’ social media channels to help advertisers, ranging from Fortune 500 companies to small businesses, reach proprietary and highly-targeted audiences they otherwise could not access. Unlike traditional social media advertising, which…

Using the proprietary Alison platform, the performance marketing company analyzed 300M+ impressions to find the most effective ad creative strategies Use purple boxes for calls to action, capture viewer attention in the first three seconds of a video ad, and don’t wait until the end of the video to display your logo. Those were among the recommendations for app marketers in a new data-driven report published by yellowHEAD, the AI-powered performance marketing company. Titled “Ad Creative Benchmark Report: Social Casino,”…

Wunderkind, formerly BounceX, the leading performance marketing channel that delivers one-to-one messages at scale is acquiring SmarterHQ, the leading advanced segmentation and orchestration engine for enterprise eCommerce. "We went on the offense after COVID hit and turned a trying time into a year of explosive growth, both for us and our clients," says Ryan Urban, CEO of Wunderkind. "Ultimately we're in the business of revenue. And this acquisition will allow us to drive a lot more revenue for enterprise retailers and…

LoopMe, the outcomes-based advertising platform, announced significant growth figures for the first half of 2020, showcasing the company’s ability to adapt to the current economic downturn and unprecedented business environment. LoopMe’s value proposition to drive measurable uplift across business outcomes resonated with customers’ brand and performance marketing objectives, with clients leveraging solutions that helped both online and offline goals. LoopMe continued to profitably grow through 2020, driven by +100% client…

Reprise, the global performance marketing agency of IPG Mediabrands, has launched Reprise Commerce, a new global specialty eCommerce unit. Reprise Commerce combines Reprise’s traditional eCommerce media capabilities with the in-depth retail expertise it has been adding over the past year. The new unit provides clients with a holistic approach to eCommerce, extending beyond marketing into supply chain and operations, and designing strategies and activations with customer experience at the heart. From the initial consultation…

Channable, a leading global e-commerce platform provider for digital marketers, brands, and online retailers, announced its North American expansion accelerating international e-commerce for U.S.-based clients and partners. A spike in international e-commerce fueled by the pandemic prompted Channable to focus on the U.S. market. Channable is already working with Philips, Maison MRKT, Upper Quadrant, Carbon and others internationally and in the U.S. Marketing Technology News: Stoneshot Offers Email Marketing Benchmarking…

Rise Interactive, recognized as one of the top performance marketing agencies in the world and a Fastest Growing Agency by Adweek, has been named the 2020 Partner Collaborator of the Year by Invoca. Invoca is a leading conversation intelligence platform that enables users with conversation data to drive better experiences, more conversions, and higher revenue. "The Partner Collaboration award recognizes an agency partner that has demonstrated advanced applications of Invoca's call tracking technology, has a culture of…

DFO Global Performance Commerce, an industry-leading performance marketing company, announced that Andre Thivierge has been promoted to Senior Vice President of Strategic Marketing. Andre was previously head of strategic development, where he helped oversee and manage software development teams and projects in Vietnam and Brazil. In his new role, Andre will help manage data-forward marketing and retargeting efforts. He will oversee third-party application integrations, develop and automate conversational marketing…

A team of adtech industry experts launch a smart platform to make performance marketing tracking and optimizations a breeze Swaarm, a recently founded SaaS company, announced the global launch of its new performance-based tracking platform that provides agencies, advertisers and networks with the ability to fully track and control their marketing efforts in real-time ensuring profitable growth. Marketing Technology News: RevJet Announces Version 5.0 of its Global Ad Serving App Suite The platform has been engineered…

Kleveno will lead addressable audience team to advance targeting and measurement Tinuiti, the largest independent performance marketing agency across the triopoly of Google, Facebook and Amazon, has appointed Kolin Kleveno as its first senior vice president, Addressable Audiences. In the newly created role, Kleveno will oversee the innovation, integration and synergy for the Addressable Audience division; comprised of nearly 100 people across the programmatic display and paid social media teams. He will report to Tinuiti’s…