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New Study Reveals Latinos Are Transforming Cultural Connections During COVID-19

Latinos are turning to trusted sources of information and increasing social media activity to maintain the social connectivity dashed by social distancing Nielsen's latest Diverse Intelligence Series consumer report, Cultural Connectivity Transformed: How Latinos are connecting while social distancing, explores how the Latino community is connecting through the COVID-19 pandemic. As one of the groups to feel the disproportionate effects of job loss and health impacts during the COVID-19 pandemic, Latinos have come to…

IZEA Announces BrandGraph Pulse Integration with Microsoft Teams

 IZEA Worldwide, Inc., the premier provider of influencer marketing technology, data, and services for the world’s leading brands, announced the launch of BrandGraph® Pulse for Microsoft Teams. BrandGraph Pulse allows users to monitor the social media content mentioning any brand entity found in the platform. Powered by IZEA’s proprietary content classification engine and social content dataset, BrandGraph Pulse surfaces insights about brands and delivers daily or weekly activity digests directly to the user via a…

OTT Service OTTera To Deliver 12 Live TV Channels to Streaming Platform Plex

White label OTT service OTTera is providing 12 Live TV channels to Plex, the streaming media platform which now offers 80+ free channels to consumers worldwide. OTTera brings a wide variety of lifestyle, sports and kids channels to the Plex platform, including social media sensation Cooking Panda, kids favorite Toon Goggles, booze-inspired Drink TV, karaoke, martial arts, eSports and more. Plex will feature 12 of OTTera's linear channels in a free, ad-supported format, accompanied by Plex's already popular on-demand…

BrandGraph Reveals 34% Rebound In Influencer Marketing Industry Travel & Tourism Content

IZEA Worldwide, Inc., the premier provider of influencer marketing technology, data, and services for the world’s leading brands, published a brief today which provides its first public analysis of the influencer marketing industry within the travel and tourism industry since the outbreak of COVID-19. The industry brief is based on data surfaced by BrandGraph, IZEA’s proprietary social intelligence platform focused on the influencer marketing space. The platform is used to identify, compare, and contrast momentum across…

MomentFeed Raises $10 Million To Accelerate Proximity Search Optimization Innovation

New Funding, Growing Demand from Multi-Location Brands, and Bold Product Vision Position MomentFeed for Accelerated Growth MomentFeed, the leading provider of Proximity Search Optimization software, announced it has closed $10 million in funding led by private equity firm Level Equity. Previous investors Signia Venture Partners, Draper Nexus, and DFJ Frontier also participated. To date the company has raised more than $38.3 million in funding. MomentFeed helps multi-location brand marketers capitalize on the…

Doomscrolling on Social Media Platforms Through the Infodemic”

 While more people turn to social media for news, only 14% deem it trustworthy Despite relying on the internet more during the outbreak, only a few are concerned about the amount of time they spend online Significant growth potential found as COVID-19 reshapes social media attitudes GlobalWebIndex, the leading supplier of audience insights to the global marketing industry, announces the publication of its flagship social media report, giving insight into how the pandemic has impacted the social space, using n data…

GRINning From Ear to Ear: Matter Named Agency of Record

Influencer Marketing Disruptor Leverages Matter's Expertise in Media Relations Matter Communications — a Brand Elevation Agency specializing in PR, creative services, digital marketing and strategy — has been named the agency of record (AOR) for GRIN, the leading influencer marketing solution for e-commerce. GRIN’s influencer marketing software platform enables brands to foster relationships with over 32 million influencers, create authentic content and generate genuine excitement amongst consumers. Matter will…

Perion to Acquire Pub Ocean, an Innovative Publisher Technology Platform, for up to $22 Million

Accretive and Synergistic Acquisition Expected to Generate an Incremental $25 Million in Revenues and $5 Million in Adjusted EBITDA over the Next 12 Months Perion Network Ltd., a global technology company that delivers its Synchronized Digital Branding solution across the three main pillars of digital advertising – ad search, social media and display / video – signed an agreement to acquire the assets of Pub Ocean, a rapidly-growing digital publisher-focused technology company with scalable content distribution and…

Thought Leadership Strategies to Delve Into New Opportunities

What is your approach towards knowing about the future of the market? How do you think about the future of your customers? Does your company have a dedicated team of people who can influence the industry? Do they share unique insights about the market in which their business resides? The answer to all these questions that have been asked above should be given through a thought leadership strategy. According to a recent survey conducted on Survey Monkey reveals that 65% from the 1000 plus surveyors say that…

BNI Global Acquires SCION Social to Enhance Global Marketing Initiatives

BNI (Business Network International) welcomed Scion Social (Scion) to the BNI family of companies on June 30, 2020. This acquisition represents a key step in BNI's global marketing strategy to impact more business owners around the world. With the addition of its first-ever chief marketing officer in 2019, the launch of a refreshed brand in May 2020, and the build-out of a multi-year marketing plan, BNI has set the bar high for itself and its marketing efforts in 2020 and beyond. Acquiring Scion is another important step…

4media group, Inc. Recruits Digital Marketer Thomas Hoehn

Hoehn Brings More Than 30 Years of Social Media and Marketing Experience to Growing U.S. Team 4media group, Inc., a global integrated marketing and communications agency, welcomes experienced digital marketer Thomas Hoehn to the expanding 4media group team in the United States. Consistent with 4media group's plans for growth, Hoehn will be leading and building 4media group's digital and social media practice. Marketing Technology News: Inpixon Completes Acquisition of Global Distribution & Development License Ed…

Daymond John Welcomes Master Facebook Marketer Manuel Suarez

Manuel Suarez, CEO of the AGM Marketing agency and award-winning Facebook Messenger marketer will join Daymond John, Shark Tank co-host, and founder of the FUBU clothing company, on Daymond's show Power Talks on Tuesday, July 7th at 1:30 pm EST. Daymond John's Tuesday Power Talks are live-streamed on Daymond's Instagram channel. It can be found by going to @THESHARKDAYMOND. These Power Talks give viewers a glimpse into the real-life effects of world events on CEOs, entertainers, and entrepreneurs like Manuel Suarez.…

MarTech Interview with Christopher Bo Shields, Co-Founder at Binumi Pro

"Purchasing and interactive decisions made on mobile apps and online will be largely determined by the quality of the digital experience in 2020 and beyond." Tell us about your role and the team you handle at Binumi Pro. I am the co-founder and Chief Creative Office at Binumi Pro. Having started my career in AV engineering, I have led video production agencies for 20 years then launched Binumi Pro with my partner Alex Hughes. My first love was theatre and that’s how I first started down this path. What is Binumi…

How to Use AI & Machine Learning to Make Social Media Marketing Decisions

Northern Light CEO C. David Seuss presented a virtual session at The Market Research Event (TMRE) Digital Week on June 24, about the value of new, AI-driven tools for "decision-oriented analysis" of social media posts to help set and refine an organization's product marketing strategy. Seuss' talk, entitled "Using Machine Learning to Make Social Media Marketing Decisions," focused on analyzing Twitter – the most text content-rich social media platform – for the specific purpose of gleaning business insights valuable to…

New Numerator Data Shows Which Brands Spend TV Ad Dollars on Racial Justice

NASCAR, P&G, Dove, YouTube Lead TV Racial Justice Messaging Numerator, a data and tech company serving the market research space, is launching a new Social Equality and Awareness Flag enabling brands to track socially responsible ad messages as they are happening. The flag covers Gender Equality, Racial Equality, Socio-Economic Equality and Financial Equality topics. Numerator is launching this capability in time to understand advertising support of the racial justice conversation that swept the country in June.…

Data Privacy Problem on the Web Solved by Free Software Product

New patent-pending software product released that protects user data on web applications AxcessD, a Boston area technology company has released patent-pending software that protects user data on Social Media, Email and other Web Platforms. The product, called AxcessD, is believed to be the first product that allows users to control exactly who can access their data on web applications like Facebook, Gmail, and Slack. AxcessD helps prevent Cybercrime by allowing users to control exactly who can access their…

Opera Adds Built-In Twitter to Its Desktop Browser

Norwegian browser maker Opera becomes the first major browser to add built-in Twitter in the sidebar. In version 69 of the Opera browser for desktop, Twitter fans can get the best possible experience on their desktop computers. The Opera browser specializes in providing unique features not typically found in other browsers. Opera comes with a built-in ad blocker and tracker blocker, free-browser-VPN, Crypto Wallet, and integrated social media messengers. The new Twitter feature follows shortly after Opera launched…

txtsmarter Unveils World’s First Full WhatsApp Enterprise Archiving Service

Only full enterprise mobile-communications compliance service for WhatsApp, Apple iMessage, and Android SMS/MMS txtsmarter announced at the Collision Conference today its unique ability to archive all WhatsApp communications for regulatory compliance. txtsmarter is the only firm to provide an Enterprise Information Archiving compliance platform incorporating Apple iMessage, Android SMS/MMS, and now WhatsApp. The service enables text and social media compliance across all current regulations, both US and Europe. With the…

Social Media Link, Leader in Community Powered Marketing, Announces Rebrand to Vesta

Company reinforces investment in signature technology to continue driving market innovation, consumer engagement, and growth for brands Social Media Link, the leader in Community Powered Marketing, announced it has officially changed its name to that of its premier Martech solution, Vesta. With an intuitive SaaS platform that elevates a brand's digital presence, delivers predictive insights, and transforms consumers into lasting brand advocates, the Vesta brand represents the future of marketing, and the future of the…

4 Creative Ways to Drive Website Traffic

(Family Features) Consistent website traffic is an essential building block for a successful online business. While paid ads and search engine optimization are valuable strategies, there are some lesser known, but equally effective, ways to attract potential customers to your website or funnel Successful entrepreneurs can be powerful resources for business owners who are eager to build their businesses online. For example, entrepreneur Russell Brunson started his first online company while he was in college. Today, he is…