Social Media

When it comes to marketing and especially media and marketing strategies, influencers are commonly divided into a pyramid consisting of four levels of influencers:  Celebrities with high reach, publishers and bloggers, brand fans and peer influencers. The pyramid also describes the four levels of reach, influence and engagement power the influencers have. The WOM (word of mouth) effect has been proven to have the highest level of influence and it is what most brands wish to achieve. This can be part measured through…

The introduction of IGTV by Instagram was an incredible addition to the already powerful Social Media Advertising platform. It brought even more unique opportunities for brands and influencers to build an audience group, encourage engagement through meaningful conversations using video as a medium, and promote relevant services that these audience groups may be interested in buying or trying. Even more so, that, we now have tons of brands creating long-form video content for IGTV to drive real business results. We reviewed…

Without software to automate marketing tasks, many small businesses are at a disadvantage as owners determine digital marketing strategies for 2021 Almost two-thirds (64%) of small businesses in the U.S. admitted to conducting email marketing without marketing software or a CRM in 2021, according to a new survey report from Visual Objects, a visual guide to finding and hiring the best creative firms. Without CRMs such as HubSpot or Salesforce, small businesses must handle email marketing manually. Digital marketing…

In the modern digital world, every business whether big or small needs digital marketing. Without it, there would be no growth, no customers, and no brand image. However, having adequate knowledge of digital marketing is not enough. Marketers need to re-evaluate and recalibrate the perfectness of their strategies regularly. That is why they need to stay abreast of the latest trends and happenings in digital marketing to set up their ‘A’ game and stay ahead of the competition. And for 2020, the main focus of marketers went on…

Tsū Inc., the "Social That Pays," announces it has significantly expanded its executive team following a successful first year of growth, fundraising, and product development. As Tsū scales to meet the demand of creators around the world and the next phase in the evolution of the company, former chairman of the board, Greg Fell, will be appointed chief executive officer. With Greg Fell driving the company's core mission and growth, former CEO John Acunto will focus on product innovation and building the Tsū social universe…

Traject, a suite of innovative digital marketing tools backed by ASG, has acquired PLANOLY, a social marketing platform that allows users to visually plan, schedule, and measure performance across Instagram, Pinterest, as well as cross-post to Facebook and Twitter. PLANOLY joins Traject as the 9th acquisition in the MarTech industry, and the 31st acquisition for the ASG portfolio. PLANOLY Co-Founders Brandy Pham, Andy Hoang, Kenny Teng, and Thai Huynh will stay in the business for a period of time to help with the…

Fresh insights from Meltwater and Shopee reveal how consumer behaviour and online commerce evolved in Singapore through pandemic-riddled 2020 As COVID-19 accelerated the shift to online shopping, one format emerged the winner: live-streaming. Insights from media intelligence firm Meltwater found that conversations around live streams and gamification of the online shopping experience in Singapore increased by a whopping 1890% on forums and social media – and are continuing to rise consistently since March. In fact, since…

Socialbakers, the leading social media marketing platform, announced that Daily Burn, a leading provider of on-demand fitness workouts, is using the Socialbakers platform to deliver customized content and communications to its online community of users. While many gyms and fitness centers have closed their doors during the pandemic, Daily Burn has experienced a massive spike in demand for its online fitness videos, including  a nearly 200% surge in inquiries from social media users. Socialbakers' AI-powered social media…

For the first time ever, consumers can hang out and shop with their friends online, in one place, with Verishop. We are launching a new iOS app feature called “Shop Party,” where users can hang out over video chat, explore products and shoppable content, see what others are browsing to shop together, and checkout with Verishop’s best-in-class commerce experience. Marketing Technology News: Validity Announces Expansion of Relationship with Microsoft We started Verishop with a simple vision: Make online shopping fun and…

The ANA announced the creation of the Influencer Marketing Advisory Board, a leadership community of senior-level marketers dedicated to helping ANA members and the industry at large optimize influencer marketing. The board’s top priority is the establishment of industry-wide standardized measurement definitions to address the variance across platforms and the inconsistent usage and reporting by different partners in the social media ecosystem. The Board also will seek to increase trust and transparency in influencer…

On Demand Athlete Marketplace Ideally Timed As Emerging Market of Athlete Influencers Bring In Next Generation of Brand Marketing Icon Source, a digital marketplace that connects aspiring brands and athletes, announces the opening of its Series A funding round. With commitments confirmed from existing and new investors, the company is projected to close $3.5 million in early 2021. The funds will be used to expand Icon Source’s footprint and further its position as the leading resource for brands to gain instant access to…

The coronavirus affected different types of businesses in different ways. The whole economy alongside industries felt a disruption in the aftermath of the novel coronavirus. Large businesses and small, local businesses were affected by the pandemic just like normal people. As a result, perceiving the need to support the local and small businesses, Small Unites, a national advocacy program was formed to bring communities and customers together to support our local and small businesses. And now, the program is back with a…

Through over 250 new content partnerships, closer media engagement and a robust social media presence, PR Newswire is bolstering its media footprint in the region especially in Australia, South Korea and the Philippines PR Newswire, the leading global provider of news distribution and earned media software and services, continues to expand and deepen its media network across the Asia-Pacific (APAC) region. In 2020, the company developed more than 250 content partnerships, bringing the total number to over 1,500. Its…

Spaceback, the creator of Social Display advertising, and Brand Networks, a leader in solutions and media for the retail sector, have begun activating campaigns using an industry-first solution that is set to revolutionize programmatic creative. The new platform automatically and instantaneously converts social posts into display ads as soon as they are posted, allowing brands to leverage their investment in original social content to automatically power its display ad creative. Leveraging Spaceback’s Social Display…

2020 is almost over: Hootsuite’s findings reveal five trends that will redefine 2021 Hootsuite launched its fifth annual Social Trends Report, shining a light on emerging trends in social media to help brands navigate the fast-changing consumer landscape in 2021. The new findings from Hootsuite reveal the shifts marketers must make as the world becomes more digital after a year that redefined social media—with 4.1 billion people now using social worldwide. “As much as we all would like to forget 2020, it has reshaped the…

Provides Brand Advertisers Access to New Audiences Through Publisher Social Media Channels Ad.net, the search marketplace outside of traditional incumbents, announced the launch of its Incremental Social solution. Ad.net is combining first party search data with access to its publishing partners’ social media channels to help advertisers, ranging from Fortune 500 companies to small businesses, reach proprietary and highly-targeted audiences they otherwise could not access. Unlike traditional social media advertising, which…

FreakOut, the global marketing technology company, part of FreakOut Holdings launches FreakOut Social powered by Spaceback, a new technology utilizing advertisers’ social media posts as advertising creatives for digital marketing. Nowadays, many brands are making more efforts to communicate with consumers on social media and their social contents are well-optimized through a continual trial and error. FreakOut Social powered by Spaceback will unlock advertisers’ powerful contents from social media feeds and extend reach in…

Digimind announced that it’s been named a Strong Performer in The Forrester Wave: Social Listening Platforms, Q4 2020 report. Forrester identified the 10 most significant providers in the category and evaluated them. According to Forrester, vendors that can provide advanced analytics, brand measurement in visualizations, and broad tech integrations, position themselves to successfully deliver enterprise-wide consumer and social intelligence to their customers. In the 36-criterion evaluation, a review that assessed…

Hannah Rowe named new Chief Brand Officer, Branden Hampton appointed as new Chief Marketing Officer Leading global online streaming platform, TV.FIT, who last month unveiled their brand new TRUCONNECT app, announced the appointment of two key new hires in pursuit of creating the world’s largest online fitness and wellness community. Focused on providing affordable, flexible fitness, mental health and behavioural change solutions for everyone, Hannah Rowe joins TRUCONNECT by TV.FIT as Chief Brand Officer while Branden…

Everyday 50 million people train with Technogym at home and in thousands fitness clubs, hotels, schools, medical centers, and corporate facilities all over the globe. Different people with different goals and aspirations – fitness passionate, people training to improve sport performance, people-oriented to health and prevention programs – but united by the same passion: wellness. Since 7 years the company has launched the Let's Move for a Better World campaign, a global initiative to gather the global community around a…