Social Media

Benefits of Organic Social Media Marketing There will always be a never-ending debate among marketers surrounding paid social media and organic social media plans. While many marketing leaders of some of the more renowned companies would usually opt for a hybrid social media model that allows a significant amount of (bulk!) organic social media marketing teamed with a certain amount of paid social efforts, it might not always be easy for smaller teams or those undergoing advertising and marketing budget cuts to have a large…

Mijem Inc., the Canada-based social media and technology company, today announces that it has closed an investment from noted technology entrepreneur Calvin Ayre, founder of venture capital firm Ayre Group Ventures and blockchain conglomerate CoinGeek. Mijem will use the investment to support the company's ambitious growth agenda, which includes implementing a unique Bitcoin SV-based cashback loyalty system using the Bitcoin SV blockchain. Terms of the deal were not disclosed. Marketing Technology News: MarTech Interview…

LogRhythm, the company powering today’s security operations centers (SOCs), announced the launch of the LogRhythm Champions Network, an elite community consisting of passionate LogRhythm customers. The network, designed to facilitate peer-to-peer networking, helps participants strengthen their domain expertise and build their personal brand. The program provides direct access to LogRhythm experts and resources including discounted training, exclusive events and professional service offerings. Marketing Technology News: …

Utilizing local social media giveaways and partnerships, Retail Florida drives both online and foot traffic to local retailers in preparation for post-covid boost. Marketing Technology News: Mintegral Earns Privacy Certification From ePrivacy As Americans begin to see the light at the end of the pandemic tunnel, the RetailFlorida team recognized the importance of building the online presence of local retailers now. For those customers who are making their shopping and leisure plans, these retailers are happy to be put…

In a world of chaotic internet memes, social media, and instant gratification, a lot of businesses are struggling to compete for Gen Z’s attention. The future of the economy will soon depend in part on Gen Z, but traditional marketing techniques are not capturing these young customers. That is where Genzup comes in. Genzup is the leading marketing firm that is focused on Generation Z. Its CEO, Anmol Dhalla, is just nineteen years old and has a lot of marketing expertise when it comes to Gen Z. “I know what they want…

As social media ads continue to see excellent performance across digital platforms, Exults Internet Marketing Agency offers insight on the trend. Although the shift to digital advertising has been underway for some time now, the challenges of 2020 have hastened the transition much more quickly than anticipated. With in-person business limited in many areas and consumer anxieties at an all-time high, companies were forced to find more creative ways to communicate with their customers. For many of them, this meant…

Holistic view across the open web, social media and the dark web provides enterprises with deeper insight into corporate risk PiiQ Media, the social media threat intelligence and risk analytics company, announced today the launch of Risk HQ. Risk HQ takes a more comprehensive and continuous view of corporate cyber risk that spans multiple channels, including social media and the dark web, setting it apart from other solutions on the market. It is the only cyber risk solution that provides individual employee assessments…

Meltwater, a leading global provider of media intelligence and social analytics solutions, has been recognized as #1 in Media Monitoring and a Leader across software categories including Social Media, PR Analytics and Media and Influencer Targeting by G2, a leading business software review platforms. G2 rankings are based on real customer reviews, and Meltwater users highlighted the product’s ease of use, coverage across news and social media and world-class support in their reviews of Meltwater services. Marketing…

Worth has built software that identifies a brand's best customers on social media and converts them to marketers by paying them to post organic Instagram stories. Worth tracks metrics such as daily revenue, daily engagement and more, to quantify how effective their marketing campaigns are for their clients. Marketing Technology News: B2B Advertising on CTV Platforms is 2021’s Gold Rush "We've taken a data-driven approach because we want to ensure that client marketing dollars are spent effectively," said Patrick…

Yum! Brands, Inc.announced that it has acquired Tictuk Technologies, a leading Israeli omnichannel ordering and marketing platform company. The addition of Tictuk to Yum! Brands’ technology portfolio will give the Company the ability to offer more ways for consumers globally to access and order its KFC, Pizza Hut, Taco Bell and The Habit Burger Grill brands through some of the world’s most popular social media and conversational platforms. Today’s announcement marks Yum! Brands’ second technology investment this month to…

In a recent survey of 200 business owners and enterprise CEOs conducted by Green Light Digital, over 25% responded that they believe that social media marketing is more exhausting than scaling Mt. Everest. Furthermore, 19% claim that social media is an enormous waste of time. Over 25% of entrepreneurs surveyed stated that social media marketing is more exhausting than scaling Mt. Everest. In a recent survey of 200 business owners and enterprise CEOs conducted by Green Light Digital, over 25% responded that they believe…

It is so much more involved than pen to paper. For us mere mortals, it is usually the process of brainstorming, researching, formatting, inevitably procrastinating, editing, and approving. This is not only time consuming, but expensive for businesses who rely on copywriting to communicate their ideas with their customers. And while Shakespearean tragedies may need a human touch, some content is just better with an AI assistant. Try competing with the creativity of a 175 billion parameters (basically the largest…

Due to social distancing and stay-at-home orders, digital ad spend is on the rise. Foxhound LLC, a leading digital marketing agency, recently released its SEO Budget Calculator, a free-to-use tool that helps businesses plan their digital ad campaigns. Foxhound LLC, a leading digital marketing and PR firm in Tampa Bay, has announced the release of a free-to-use digital advertising tool. Marketing Technology News: B2B Advertising on CTV Platforms is 2021’s Gold Rush Its release comes amid a global pandemic, one that has…

Captello announces expanded functionality for users who want to be able to capture lead data, survey data, and drive custom game experiences with people using WeChat. Custom QR codes generated inside the Captello QR Code Builder can be scanned inside WeChat to launch a number of important business lead capture forms and gamification experiences as part of ongoing communications, live events, or marketing campaigns. Marketing Technology News: KeyedIn Announces Updates to its Project Portfolio Management…

Latest plug-in updates offer expanded capabilities and improved user experience Comm100, a global provider of omnichannel customer engagement solutions that connect brands with their customers, today announced major updates to its WordPress plug-in. These updates make it easier for businesses using WordPress to connect quickly and easily with their customers through Comm100’s digital customer engagement platform for free by enabling customer interactions via live chat, email, social media and mobile text messaging, in…

Growth marketing platform brings big-budget inventory to much smaller companies needing to reach tomorrow's audiences People are rediscovering that there is life beyond Facebook and social media. User trends are shifting, especially among the young. As a result, the behemoth social media networks, the "walled gardens," are losing their relevance and value, despite ever-increasing ad spend. However, advertising on the open web, outside those walled gardens, continues to work for those who can afford it and optimize it…

Behavox, the world’s only AI-based data operating platform used by firms to catch misconduct before it causes massive regulatory fines and company crises, today announced it has added support of Twitter to its expanding list of applications covered by its compliance platform. Behavox's ability to incorporate Twitter communications is the latest development in its growing support of both corporate and non-traditional, non-corporate applications. The company recently announced the addition of support for Microsoft Teams,…

Pennexx, (PNNX) is a technology company within the Software / Internet, Fintech industries. Products capitalize on the multibillion dollar social media market Pennexx Inc. (Stock Symbol: PNNX) is a High Tech Oriented Marketing Company Setting Up to Serve Millions of Users Agreements with Major Name Brands Top Social Media Networks  Positioned to Capitalize on the Multi-Billion Dollar Social Media Sector.  Company Offers will Reach Facebook, Pinterest, Twitter, and Other Leading Social Media Platforms.  New…

Coinciding with re-branding from “MakeMeReach”, Paragone, SaaS platform, disrupts Social advertisement performance marketing. Perion Network Ltd., a global technology company that delivers its Synchronized Digital Branding solution across the three main pillars of digital advertising - ad search, social media and display / video and CTV advertising – today announced the launch of Paragone.ai’s Actionable Performance Monitoring (APM). Paragone’s APM adds significant benefits to its already advanced,…

Vecnos Inc., the visual revolution company spun out of Ricoh Company, Ltd., today announced a major update to IQUISPIN, a smartphone app for easy creation and sharing of 360-degree content. The update (v3.0.0), introduces SphereFlow™, a completely new way to browse 360-degree content, plus other updates that make editing and sharing 360-degree photos to social media even easier. Marketing Technology News: CLG And Logitech G Announce Marketing Partnership Vecnos Inc., the visual revolution company spun out of Ricoh…