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Social Media

Propertybase Launches Next Generation Real Estate Platform When Simplification & Improved Collaboration Are Most Needed

Global leader in real estate tech focuses on enhanced user experiences with actionable homepage dashboard, brokerage announcements feed, and easy navigation With the next generation release of the Propertybase GO real estate platform, brokerages and teams can now pivot their strategy to include simplified software aimed at further enabling agent action and productivity. Aptly named to reflect its turnkey approach, Propertybase GO puts improved user experiences at the forefront comprising a dynamic dashboard, real…

Claro Enterprise Solutions and The CMO Club Partner to Produce “Social Media Playbook”

The CMO Club, in thought leadership with Claro Enterprise Solutions, a leading global technology services company, today announced the publication of "The Social Media Playbook: Five Pillars of Success." Based on interviews with six senior marketing executives across the globe, the report identifies best practices and keys to success in defining and executing a social strategy. The report examines the evolving role of social media platforms in marketing and defines specific ways businesses can use social media to…

CloudSight Now Available on Google Cloud Marketplace

CloudSight announces new collaboration with Google Cloud to provide new Image Recognition and Understanding in customers' private cloud CloudSight, Inc. is announcing a new offering on Google Cloud Marketplace as part of their initiative to make CloudSight's breakthrough AI for visual understanding secure, private, and accessible. Building on an existing relationship, CloudSight will collaborate with Google Cloud in aims to provide developers, small businesses, and enterprise customers access to cloud services in a fast…

Salesforce Announces Work.com to Help Businesses and Communities Safely Reopen

Work.com includes new solutions, ranging from contact tracing and emergency response management to employee wellness assessment and shift management, for accelerating private and public sector response to the COVID-19 pandemic Work.com Command Center is a single hub for leaders to get a 360-degree view of return-to-work readiness across locations, employees and visitors, and make data-driven decisions Work.com leverages guidance from and solutions built by Salesforce’s trusted ecosystem of partners, including Accenture,…

The Email Inbox Collective Revolutionizes the Delivery of Marketing Emails

Crowdsourced solution helps marketers avoid the spam folder, reach customers For email marketers, crafting the perfect cold pitch is the easy part. Getting those messages through to customers has been a much bigger challenge. Until now. The Email Inbox Collective proudly announces the next generation of delivery assurance: a crowdsourced solution that gets marketing emails exactly where they need to go. Email providers use a variety of criteria to categorize each email received by a customer and identify it as spam,…

5WPR Poll Shows Shift in Social Media Interests due to COVID-19

5W Public Relations, one of the largest independently-owned PR firms in the U.S., has released data from a poll that shows a prominent change in social media behavior during the pandemic. The poll was conducted on April 14, 2020 during the firm's webinar titled, "The Future of Social & Influencers: During & Post Pandemic," and was taken by 77 participants. Notable results are as follows: 77% are more active on social media since the stay at home orders went into place 52% would prefer to see influencers post…

Interactive Content Rakes the Moolah: NextVR Sold to Apple?; Facebook Brings Home Giphy

The time spent on video and chat messaging platforms is rising. Lockdown has further fueled the growth in mobile-based digital interactions. Tech giants are in a ballistic race to acquire and test new-age capabilities in delivering interactive content for seamless experiences. Vlogging platforms like YouTube and Instagram have given us a fair share of celebrity moments already. But, with new AR VR technologies readily available to general masses, we should expect in the rapid spurt of neo-celebrity and influencer…

SOCIAL CHAIN Announces Major Acquisition as It Shakes off COVID-19 While Also Announcing Its First Full Year Forecast of $220 Million…

Social Chain completes majority acquisition of California based performance marketing specialist A4D Social Chain announces first full year forecast as a publicly listed company Forecast for 2020 is profitable despite COVID-19 crisis: $9 million EBITDA Forecast turnover at $220 million before additional acquisitions CEO Steven Bartlett: “Over the last few years we have managed to steer our company towards sustainable and profitable growth” THE SOCIAL CHAIN AG is on the verge of its…

Businesses Rejoice: Brainito Delivers DIY Marketing Strategies, Driving Results and Boosting ROIs

The newly launched marketing firm seeks to solve business owners’ biggest marketing headaches by arming them with proven, easy-to-employ DIY marketing strategies Brainito, an exciting collective of entrepreneurs who deliver winning marketing solutions to businesses across the globe, recently opened its virtual doors for business. The solution-driven firm’s mission is to arm businesses with the tools needed to help them see prolific marketing results by solving customers’ biggest problems. Brainito’s suite of services and…

Severe Data Breach Could Cost Tech Companies $174 Million per Day

Millions of sensitive data records lost could cost top-earning tech companies an average of $174 million per day, research shows.  A new report reveals the reputational and financial impact of severe and catastrophic data breaches on top companies and social media platforms.  Apple could lose a staggering $83 billion per month, while Microsoft could experience a drop in value of $2.3 billion each week.  Businesses should prioritise security training for all staff, keep software updated and…

85% of Small Businesses Manage Social Media In-House but Should Use External Resources to Reduce Costs

With states across the U.S. still under stay-at-home orders and people spending more time online, small businesses need to think about how to efficiently manage their social media accounts. An effective strategy will increase bandwidth for other business operations Nearly all small businesses (85%) manage their social media strategy with internal employees, according to a new survey from Clutch, a B2B ratings and reviews platform. However, many employees are wearing multiple hats due to the current economic crisis,…

MarTech Interview with Eyal Feder-Levy, CEO and Co-Founder at Zencity

"City leadership is often left with skewed or incomplete feedback. For leaders to effectively improve their city they must be able to tap into the needs of their greater community." Hi Eyal, please tell us about your role and the team/technology at Zencity. Along with my CTO, Ido Ivri, I Co-Founded Zencity to help local governments make data-driven decisions based on their communities’ priorities when creating policies and communicating them to their residents. The Zencity platform gathers and analyzes millions of…

Boutir and iClick form Strategic Partnership

Boutir benefits from iClick's 900+ million Chinese consumers' datasets Increases the technological sophistication of Boutir's ad marketing campaigns Empowers digital marketing solutions for SMEs on the Boutir platform Boutir, a social mobile commerce solutions provider and multi-channel commerce platform, announced today that it has entered into an agreement with iClick Interactive Asia Group Limited , whereby iClick will become a strategic partner of Boutir. With its commitment to helping SMEs develop business…

Understanding Consumer Behavior Through Social Media

While every industry operates a bit differently, there is an inherent need to better understand consumers beyond traditional Sales data and shopping behavior. Both of these are still critical to your business, but coupling them with social data provides unique insights into consumer behavior that ultimately enable companies to better serve their customers and beat out the competition. Social posts aren’t just valuable for marketers or influencers trying to break into the big time of sponsored content. They hold a treasure…

New Digital Platforms And Inclusive Content Enable Brands To Engage The $1.2 Trillion Asian-American Consumer Market Like Never Before

Asian American-led television shows, social media and esports present new opportunities to reach the fastest growing consumer segment in the U.S. As the United States begins a path towards economic recovery, the $1.2 trillion Asian-American consumer market will play a critical role in its revitalization. For forward-looking companies and brands, the opportunity to reach the country's fastest growing and most affluent multicultural consumer group has never been more accessible, according to Nielsen's newly published…

Check an Influencer’s or Brand’s Instagram Account and Content Quality With InstaCheck by Combin

Combin has released a new service - InstaCheck, an Instagram account audit for individuals, brands and influencers. With InstaCheck, Combin intends to help entrepreneurs, influencers and regular Instagram users enhance their Instagram marketing by offering a thorough review and exclusive advice given by Combin social media experts. Marketing Technology News: TikTok Donates Over S$350,000 to Support Local Communities Affected By COVID-19 The innovative feature of the audit is that it is run by an AI and a human expert,…

The Privacy Pendulum: How Millennial and Gen Z Perceptions of Search and Privacy are Changing

As digital natives and early adopters of the technologies that have shaped the 21st-century economy, Millennials and Generation Z are hardly tech skeptics. But amid high-profile data breaches and mounting scrutiny into how companies like Facebook and Google have harnessed users' data, young adults have grown more skeptical about data collection. These younger generations are increasingly distrustful that internet companies are responsible stewards of their most sensitive information, whether it’s being used to target users…

Together, XTERRA Community Brings Connect Series to Life

A global digital platform devoted to keeping the community connected, engaged and active XTERRA Global has joined forces with its own community – aka "The Tribe" – to create XTERRA Connect. The initiative delivers daily content to XTERRA's social media and digital platforms that inspires community support and perpetuates the "Live More" spirit the brand has fostered throughout its 25-year history. The thematic platform includes LIVE workouts and Q&A with XTERRA's elite athletes and certified coaches, timely…

Nintendo Excels in Talkworthy Marketing: The Only Brand to Rank in Top 10 Both Online and Offline Ranker from Engagement Labs

PlayStation Ranked #1 Online While AARP Grabbed the #1 Spot Offline Video Game Industry Dominates the Top Online Talkworthy Marketing Campaigns, While Beauty and Personal Care Produce the Most Talkworthy Campaigns Offline Nintendo stands out among 600+ brands as the only one to place in the top 10 both offline and online. Nintendo moved from third to second place for the most talkworthy marketing campaigns online, while Nintendo Switch ranked number 9 for offline brand sharing. Driving the brand's charge to the top of 2019…

Twitter Appoints Dr. Fei-Fei Li to Board of Directors

Twitter, Inc. announced the appointment of Dr. Fei-Fei Li to the Company's Board of Directors as a new independent director, effective immediately. Marketing Technology News: Ten Sales Leaders Join Sales Xceleration to Build a Path to More Sales "With unparalleled expertise in engineering, computer science and artificial intelligence (AI), Fei-Fei brings relevant perspectives to the Board as Twitter continues to utilize technology to improve our service and achieve our long-term objectives," said Omid Kordestani,…