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EveryoneSocial Raises $7.6 Million to Enable Employees to Leverage Social Media at Work

The Platform Enables Employees to Create, Share, and Engage With Brand Content Externally and Internally EveryoneSocial, the leading SaaS company in the rapidly growing category of employee advocacy, announced the closing of a $7.6 million Series A round of financing. The financing was led by Next Frontier Capital with additional participation from Crane Group and Epic Ventures. "From day one, our primary goal has been to put our customers and their employees at the center of our universe here at EveryoneSocial and…

Study: Global Social Media Ad Spend Soars, Signaling Brand Confidence in Digital Channels

Socialbakers, the leading social media marketing platform, released a comprehensive report on Social Media Trends for Q3 2020. The report reveals that despite a turbulent three quarters of COVID-related challenges in 2020, social media ad spend rose sharply in Q3 to pre-pandemic levels, led by increased investment in e-commerce ads. Other insights from the report include the regions and industries which are showing the strongest ad spend recovery, a significant global increase in cost-per-click (CPC) and a shift in audience…

Survey: YouTube Overtakes Facebook As Most Popular For Sports Video Highlights

For 75 million sports video highlights consumers in the U.S., YouTube is the most popular social app for viewing highlights. Ring Digital's Fall 2020 #FutureOfTV Survey shows 53% used it on a regular basis vs. only 45% using Facebook, a dramatic shift from a 2017 survey. The August 2020 survey of 1,400 sports video highlights viewers represents a decline of eighteen points for Facebook from June 2017, when Facebook was the most popular app for highlights, used by 63% of respondents. YouTube saw a ten-point rise in the…

Fine-Tuning the Multi-Page Experience For a Better Customer Journey

The customer journey on a site is one of the most intrinsic aspects of understanding why people take action. Marketers are always looking to conceptualize the path to purchase for their audience. Where is the evidence of why interest was lost at a particular stage? If you can locate those points before the site is live, changes can be made to optimize the experience for those who visit. In doing so, it’s important to know that to walk a path takes multiple steps. There are a handful of stages when clicking through, from…

Social Commerce Surges in Southeast Asia

Orders via social media more than doubled, while gross merchandise value (GMV) jumped three-fold, a new study from iKala found Growing digital usage, greater adoption of social shopping technologies and a global pandemic has accelerated social commerce in Southeast Asia, a new study by AI solutions firm iKala found. The study titled ‘The Rise of Social Commerce in Southeast Asia’ is based on a survey of 12,000 consumers and over 1,000 social sellers across Thailand, Vietnam, Philippines and Singapore, conducted in the…

Nimble Crowned CRM Industry Leader and Top 5 Sales Intelligence Tool for Small Business Teams on G2 Crowd

For 8 Years in a Row, G2 Crowd Reviewers Have Chosen Nimble As Their Fan-Favorite Simple Smart CRM for Office 365 and G Suite! Nimble, the pioneering Social Sales and Marketing CRM built for Office 365 and G Suite, announced that is has been named one of the Top Five Sales Intelligence Software Tools for Small Business and an overall CRM Industry Leader by G2 Crowd, the world’s leading business software review platform. Marketing Technology News: SAP To Acquire Omnichannel Customer Engagement Leader Emarsys Nimble…

The Movie Studio Engages Digital Talent Studio and Sikey Corp. for Strategic Social Media Promotion in Anticipation of the Launch of The…

The Movie Studio, Inc. announces it has engaged Digital Talent Studio, Inc. and social media mogul Brian Breach, of Sikey Corp., for social media branding, engagement of influencers, and advertising on key social media platforms preparatory to the upcoming launch of The Movie Studio App. In addition to social media ad placement strategies targeting relevant demographics to promote the Company’s app, high-profile social media influencers will be engaged to participate in distributing the ads in a pay or revenue-sharing…

transcosmos Signs Exclusive Selling Agreement in Japan With Dash Hudson, Leading AI-Powered Visual Marketing Software Highly Praised by Top…

Aiming to help Japanese brands increase revenue on social media channels like Instagram by predicting performance transcosmos inc. is honored to announce that Dash Hudson (Headquarters: Nova Scotia, Canada; CEO: Thomas Rankin) has granted exclusive selling rights in Japan for their proprietary visual marketing software to transcosmos. As Dash Hudson begins to grow in the Japanese market, this exclusive selling agreement allows transcosmos to offer consulting and SNS operations services to Japanese clients on behalf of Dash…

Karbo Communications Announces Advanced Social Media and SEO Offerings and Presence in Washington D.C.

Agency Expands Social Media and SEO Services with a Social Listening Program, Social Media Creative, Technical SEO, and More Karbo Communications, a top-ranked U.S. technology public relations (PR) and digital marketing agency, announced expanded social media offerings and a new presence in Washington D.C. Karbo Communications is rolling out a wide variety of social media services to meet an increase in client demand. In addition to standard and full-service social media management packages, the agency is expanding…

Hootsuite Recommends You Stop Posting on Social Media (and Start Listening and Connecting)

New study finds social’s value extends far beyond posting, suggesting organizations take a more strategic approach Hootsuite released its Social Transformation Report, an in-depth analysis of how a powerful social media presence can lead to organizational transformation—especially relevant in the fast-changing global landscape of 2020. The report, developed in partnership with Altimeter Group, reveals that when social media is widespread and integrated across the organization, as a tool to build strong relationships, the…

SwagBag VIP Launches, Reawakening Experiential Marketing and Advertising for Consumer Brands

The swag is in the bag. As consumers shift their buying power, SwagBag VIP is upending 2020 experiential marketing and digital marketing with its fresh direct-to-consumer community approach The swag is in the bag. SwagBag VIP is upending 2020 experiential marketing and digital marketing with its fresh direct-to-consumer community approach. Using a quarterly at-home delivery process, SwagBag VIP safely* showcases great products, allowing for authentic interactions and social sharing, while shoppers spend more time in their…

Affinity Answers Rebrands AudiencePlanner to FanFinder360°

Affinity Answers, the leader in social-powered audience insights and activation, announced it has rebranded its all-in-one, tune-in marketing solution, AudiencePlanner, to FanFinder360° in recognition of its growing market leadership in media and entertainment. FanFinder360° provides an unprecedented view into the shared, positive affinities between the true fans of shows, movies, or music artists, and everything else they love across the world of social media. The FanFinder360° advantage is in the potent combination of its…

Nuvi Launches Engage 3.0: Social Customer Care for Enterprise

Nuvi, the Social Customer Experience (CX) company, announces the release of their new social customer care software: Engage 3.0. As an Enterprise customer service solution, Nuvi Engage streamlines social media customer engagement across platforms, increasing customer satisfaction, growth, and loyalty. Enterprise customer service teams receive thousands or more social messages, comments, and mentions every day. This sheer amount of customer engagements just on social media is unmanageable. Yet, a study by Forrester found…

Consumers Say Social Media Is Helping Cope with Social Distancing, New BIGtoken Research Shows

BIGtoken, built by SRAX, Inc., a permission-first consumer data management platform, released a new consumer research report that compares social media usage one month versus four months into the global pandemic. BIGtoken surveyed their United States user base in April to understand how the pandemic has affected their social media use. Later, the company redeployed the same survey in August to compare results. Marketing Technology News: Lucid Celebrates 1 Year Anniversary of Democracy Fund + UCLA Nationscape Survey Project…

BrandTotal Raises $12 Million in Series B Round to Expand Brand Marketing Analytics Technology

INcapital Ventures Leads Latest Funding BrandTotal, the brand marketing analytics company providing social media competitive intelligence to brands and organizations, announced that it has raised $12 million in its Series B investment round. The Series B round was led by INcapital Ventures, in participation with Maor Investments, Glilot Capital Partners, Flint Capital, KDC Media Fund, and FJ Labs. Today's announcement brings the total capital raised by BrandTotal to $20 million to date The company plans on…

Northwestern Mutual’s Latest Ad Campaign Celebrates American Resilience

Northwestern Mutual, a leading financial services company, unveiled new ads featuring poignant and powerful stories of real client experiences during the COVID-19 pandemic. The ads showcase the challenges Americans are facing, and how partnering with a Northwestern Mutual advisor and having a financial plan in place can make a meaningful difference now and in the future. The integrated campaign launches across TV, digital, and social media. When the pandemic hit, Americans were faced with unexpected challenges, both…

Ogilvy Becomes First Agency Brand to Reach 1 Million Followers on LinkedIn

Ogilvy has become the first agency brand to reach an impressive social media milestone: one million followers on LinkedIn. LinkedIn has become the social destination for business, employment, and company culture content. Ogilvy's global social and thought leadership strategy is a natural fit with LinkedIn. The one million follower landmark is the result of the cultivation of a community where big ideas that shape brands are shared, celebrated, and discussed. Marketing Technology News: Moz To Update Proprietary Page…

Integrate Social Group and Capgenius to Merge as the Newly Formed Exodus Media Group

CapGenius, the creative content keyboard that helps you with witty and relatable captions for all social media platforms including Instagram, TikTok, Twitter, and Snapchat, announced a strategic merger with Integrate Social Group, the social media marketing powerhouse behind the viral Instagram accounts @lmao, @singers, and @randomvideos. The merger positions Exodus Media Group as a new leader in the digital marketing space as both entities now garnish over 1 billion monthly views and a 20 million-plus audience of over…

Declining Trust in Social Media Giants Affecting Consumer Purchase Decisions, New Data Released By Outbrain Ahead of Cyber Weekend Shows

Outbrain, the world's leading discovery and native advertising platform on the open web, released new Cyber Weekend data highlighting the shift in trust between social media and consumers compared with the impact of quality news environments. Although COVID-19 and the global recession have accelerated the shift of consumer buying to digital channels, data shows consumers’ lack of trust toward the largest digital powerhouses in the world, including Facebook. 46% of consumers trust premium news sites as a preferred source of…

TAKUMI Introduces TAKUMI X: A New Influencer Marketing Division With a Creator-First Approach

TAKUMI’s new creative arm ushers in the next generation of influencer marketing to craft the future of branded content TAKUMI appoints Jim Meadows as Chief Strategy Officer to lead TAKUMI X TAKUMI, the world’s leading influencer marketing business, today announced TAKUMI X: a new creative division with a creator-led approach to influencer marketing. Backed by TAKUMI’s heritage from over five years of delivering award-winning influencer marketing campaigns, TAKUMI X is enabling brands to work closer than ever before with…