Interview with Gil Allouche, CEO, Metadata.io
"Machine Learning can vastly reduce the time and effort required to test, extract knowledge, grow and improve your pipeline." Tell …
TechBytes with Nipul Chokshi, VP Marketing, Lattice Engines
Nipul Chokshi VP, Marketing, Lattice Engines A Martech RADAR 2018 company and a global leader in Marketing Analytics for B2B …
CODiE 2018 Awards a New Crop of Integrated Business Solutions
The Software & Information Industry Association (SIIA) announced the 2018 CODiE winners at their annual award ceremony in San Francisco, …
Sales and Marketing Alignment Means So Much More Today
We have been having the same conversation for nearly 20 years, sales and marketing alignment is critical for B2B companies. …
Lattice Engines Positioned as a Strong Performer for Account-Based Marketing (ABM) Platforms
Lattice’s Advanced Suite of AI-Based ABM Solutions is Built to Drive 1-To-1 Experiences Across the Entire Buyer’s Journey Lattice Engines, …
DealSignal Releases A New Total Audience Measurement Module
New Total Audience Measurement (TAM) Module Helps Marketing and Sales Teams Improve Account-Based Marketing (ABM) Conversion Rates by Increasing Coverage …
Interview with Etai Beck, CEO and Co-founder, Folloze
"In order to master ABM strategy, CRM data has to be as clean, accurate and as up-to-date as possible – …
MRP Named A Leader Among Account-based Marketing Providers
Independent Research Firm Recognizes MRP Prelytix For its AI-powered Insights, Orchestration and Engagement MRP, the leading global provider of AI-powered customer acquisition …
Drift Picks Six & Flow as First UK Partner to Expand Global Reach
Drift has selected Six & Flow as first UK agency to join its international Partner Program. Six & Flow is a UK-based …
Interview with Peter Isaacson, Chief Marketing Officer, Demandbase
"The ABM Innovation Summit is an opportunity to network and share ideas, learn from each other, but mostly importantly, grow …
Madison Logic Partners with Marketo to Help B2B Marketers Quickly Convert Target Accounts
Madison Logic to Help B2B Marketers Quickly Convert Target Accounts with a Comprehensive Global Account-Based Marketing Self-Serve Platform, ActivateABM™ Direct Madison …
ABM Company Azalead is Now Jabmo
Azalead Rebrands to Jabmo to Reinforce Transformation in Sales and Marketing Strategies Needed by B2B Industrial Manufacturing Companies After a successful rebranding …
DiscoverOrg Expands Professional Certification for Sales and Marketing Teams
Early Results Show Certified Discoverorg Users Set 4 Times More Meetings, See 30% Higher Email Open Rates, And Generate 20% …
Lattice Engines and Engagio Announce Strategic Partnership to Create Personalized and Scalable ABM Programs
Through This Partnership, Customers Receive Enriched Insights And Targeted Segments From Lattice’s Atlas Platform Lattice Engines, the leading provider of …
EverString and Terminus Integrate to Help Sales and Marketing Teams Easily Execute Account-Based Marketing Programs
EverString, the leading marketing and sales intelligence software company, and Terminus, the leader of the account-based marketing movement, announced a fully …
GDPR Compliance Isn’t the End of the World for Your B2B Marketing
Probably no IT-related deadline since Y2K has loomed as large as the impending implementation of the GDPR, the relatively benign-sounding …
Openprise Study Shows a Lack of Confidence in Marketing Data Management Processes
The Report Reveals That Marketing Operations Professionals Feel Only Moderately Proficient In Most Marketing Data Management Processes Openprise, the leader …
Nudge.ai Launches Zero Setup Account-Based Sales Solution
Nudge.ai Launched an Account-Based Sales Solution That Uses Artificial Intelligence to Identify Target Accounts, Existing Relationships, and Key Actions to …
Tips on Selecting the Right Martech Tools to Prove Sustainable ROI
Full Circle Insights’ CEO, Bonnie Crater Offers Her Views on How to Select the Right Martech solutions for Better, Integrated …
6sense Acquires ZenIQ
Creates Industry’s Most Comprehensive Platform for Account Based Marketing 6sense, a Demand Orchestration Platform, announced that it has completed the acquisition …