Garry Dawson to lead MRP’s Global ABM Delivery Team MRP Prelytix, the only enterprise class predictive ABM platform, has appointed …
Acacia Waller Joins Triblio as VP of Customer Success
Triblio, the industry leader in account-based marketing (ABM), is pleased to announce the appointment of Acacia Waller as Vice President …
Ease-of-Use Enters the Enterprise: HubSpot Adds Powerful New Features to Marketing Hub Enterprise
With powerful and easy-to-use new features, Marketing Hub Enterprise allows growing companies to deliver sophisticated marketing without the usability challenges …
MarTech Interview with Etai Beck, CEO at Folloze
"If you want to be successful either in Marketing or Sales, you have to provide actual value to every prospect …
Can a Content Management System Bridge the Digital Experience Divide?
In recent years, one term has seemingly come to dominate discussions surrounding online businesses — digital experience. And just like …
Evergage Recognized in Gartner Market Guide for Account-Based Marketing Platforms
Evergage’s Real-Time Personalization and Customer Data Platform Identifies, Engages and Better Converts Visitors from Target Accounts – Powering and Improving …
2020 Marketing Predictions – Part 1
What’s next for Marketing is something we talk about A LOT at 6sense. The industry moves at the speed of …
New Study Shows Spending on Account-Based Marketing Continues to Surge
21% expected increase in current ABM budgets demonstrate it is now a mainstream B2B technology ITSMA, the B2B marketing leadership …
Engagio Adds to Caliber of Executive Team; Welcomes Megan Heuer as VP of Marketing
Former Leader of Research and Advisory Services at SiriusDecisions Brings Deep Account-Based Marketing (ABM) Expertise to New Role Engagio, the …
TechBytes with Mimi Rosenheim, Sr. Director of Digital Marketing at Demandbase
Could you tell us about your role and the team/technology you handle at your company? I’m the Senior Director of …
Dreamforce Interview with Jon Miller, CEO and Co-Founder at Engagio
" Companies today need to focus on coordinated customer experience – where Sales and Marketing work as a team at …
IntentData.io Announces AI Powered Intent Data Algorithm Engine
The approach delivers benefits of a bespoke algorithm with fast launch for marketers IntentData.io, Inc., a marketing technology firm that …
xiQ partners with Salesforce to Ignite B2B Strategic Selling
xiQ for Salesforce Increases Salesforce Usage by 47% xiQ, the next generation AI-powered, B2B Strategic Sales and Account-Based Marketing (ABM) …
TechBytes with Dmitri Lisitski, CEO and Co-Founder at Influ2
How much has the Account-Based Marketing evolved in the last 12-18 months? ABM is still a work in progress. It …
Terminus Unveils AI-Driven Account-Based Marketing Platform Updates to Transform Account Targeting and Engagement
New dynamic ad automation, native intent, and advanced conversion tracking features evolve account-based marketing to become the new B2B marketing …
Demandbase Expands ABM Ecosystem to Include Service Providers
Certified Service Providers to Help B2B Companies Create and Execute ABM Strategies Demandbase, the leader in Account-Based Marketing (ABM), announced …
Engagio Named #1 Global Winner on Account-Based Marketing Vendor Matrix Released by Research In Action
Engagio earns highest Market Leader position among top 20 global vendors deduced from 1,500 manager surveys, analyst opinions, and vendor …
Engagio Announces Orchestrate, the First B2B Engagement Marketing Solution to Enable Multi-Channel Plays Across People and Accounts
Solution expands on ABM Automation to redefine how Marketing and Sales work as a team across account journeys to win …
Behavioral Scoring in Account-Based Advertising
Account-based marketing (ABM) has been around for over a decade, first introduced by ITSMA in 2004. It was created “to …
The Top 4 Challenges Plaguing B2B Marketers in the Digital Age
Compared to their B2C brethren, B2B marketers have historically lacked scalable solutions that enable them to unlock the value of …