The Recipient of the 451 Research Firestarter Award Continues Its Product Innovation, Adds Digital Advertising Reach Across Global Markets and …
New Sales Activation Tools from Engagio Help Revenue Teams Quickly Act on Account Intelligence
Account Based Alerting Capability Enables Teams to Respond to Account Insights Faster — Resulting in Accelerated Sales Cycles Engagio, the …
RollWorks Announces ABM App on Salesforce AppExchange, The World’s Leading Enterprise Apps Marketplace
RollWorks Customers Benefit from Enhanced ABM Targeting, Personalization, and Reporting RollWorks, a division of AdRoll Group, publicly announced the availability …
MarTech Interview with Erik Matlick, CEO and Founder, Bombora
"On the positive side of things, the biggest trend that I see is the adoption and growing maturity of Account-Based …
Integrate Acquires Event Lead Management Company Akkroo, Its Second Acquisition in Three Months
Acquisition Further Bolsters Integrate’s Demand Orchestration Capabilities and Expands Its Global Workforce by Establishing an Emea Headquarters in London Integrate …
85% of Marketers Using Artificial Intelligence Believe It Will Drive Double-Digit Revenue Growth Within Two Years
Demandbase Research with Salesforce Pardot Shows High Expectations for AI but Low Usage Among Marketers Demandbase, the leader in Account-Based …
Demandbase Announces Collaboration with Marketo to Enhance Account-Based Marketing Campaigns
Customers Able to Combine Individual and Account Level Data for Cross-Channel Campaigns Demandbase, the leader in account-based marketing (ABM), announced …
Lattice Engines Launches Next Generation Always-On Campaigns App for Marketo
Lattice Engines, the world’s first and largest B2B Customer Data Platform, announced that it has launched the Lattice Audience Activation …
Madison Logic Showcases New Journey Acceleration Solution
Madison Logic, a leading global account-based marketing (ABM) platform, will exhibit at the annual Adobe Summit from March. At the …
MarTech Interview with Tyson Quick, Founder and CEO, Instapage
"If you’re not paying attention to AI, it is going to render you and your business obsolete in 5 years." …
Account-Based Marketing (ABM) is Your Growth Opportunity in 2019
Account-Based Marketing (ABM) has been in the Sales Technology horizon for some time now. The dynamic nature of Sales Technology …
Demandbase Expands ABM Platform with Cross-Campaign Analytics
First to Measure Account-Based Engagement Across Different Vendors and Channels Demandbase, the leader in Account-Based Marketing (ABM), launched Cross-Campaign Analytics …
FlipMyFunnel Unveils State of Account-Based Marketing (ABM) Report, in Partnership with Heinz Marketing
New Research Shows Continued Increase in ABN Adoption, Identifies New Challenges in Scaling Programs, and Shows Trend Toward Technology Consolidation …
TechBytes with Christopher Golec, CEO, Demandbase
How much has the MarTech around ABM platforms evolved since the wrap on the ABM Innovation Summit 2018? The ABM …
Mintigo Secures $7 Million in New Funding Round Led by Glilot Capital Partners and Jal Ventures
Leading B2B Artificial Intelligence Company to Further Innovate on Their Account-Based Marketing Capabilities and Accelerate Growth Globally Mintigo, a self-serve …
Become a ‘Wow’ Marketer: Top Marketing Technology Events You Can’t Miss This Season
Events leave a very strong impression on attendees and exhibitionists. Events specific to the industry provide valuable information to customers …
Demandbase to Release Account-Based Marketing Book at 6th Annual ABM Innovation Summit
Book Offers a Definitive Guide on How to Develop and Execute a World-Class ABM Strategy Demandbase, the leader in Account-Based …
Four Marketing Trends to Watch in 2019
Over the last 12 months, marketers and advertisers have been confronted with a handful of interesting and evolutionary changes, especially …
bpm’online Has Been Recognized as a Winner in the CRM Watchlist 2019 Award
bpm’online, a global business software company leading in the space of business process automation and CRM, has been named a …
Data-Driven and AI-Powered Marketing in 2019 and Beyond
The world of marketing has been shifting to a data-driven discipline for many years. Marketing Automation and Account-Based Marketing (ABM) …