Account-Based Marketing

It wouldn’t be the start of a new year without prediction articles, would it? And I couldn’t resist joining in the fun. While none of us could have accurately predicted how 2020 would shape up, I have some strong indications about what’s coming around the corner in 202 — at least for Account-Based Marketing (ABM) and B2B go-to-market. Here are five of my predictions. Recommended: Predictions Series 2021: TechBytes with Jon Miller, CPO at ... ABM platforms will become the norm. Remember the time when marketing automation…

Today’s Daily MarTech Roundup covers the latest in Cloud, Marketing Analytics, Automation, Customer experience, AI, and ML announcements from Zendesk (Customer Experience), Hyland (Content), Five9 (Customer Service), Delivra (Marketing Automation), Demandbase (Account-Based Marketing), and Genesys (Customer Engagement). Zendesk Becomes First CX Platform to Join Unity’s VSP World’s leading CRM company Zendesk has forged a partnership with Unity to enable integrated customer support within today’s most popular games. The…

LinkedIn Marketing Solutions, HubSpot, Outreach, PFL, SalesLoft, Sendoso and Reachdesk integrations now available in the Demandbase ABM Ecosystem Demandbase, the leader in Account-Based Marketing (ABM), announced today an expansion of their partner ecosystem, adding seven new strategic integrations including LinkedIn Marketing Solutions, HubSpot, Outreach, PFL, SalesLoft, Sendoso and Reachdesk. These new capabilities add to an already robust ecosystem, enabling broader tech stack integrations for Demandbase customers in…

Today’s Daily MarTech Roundup covers the latest in Cloud, Marketing Analytics, Automation, Customer experience, AI, and ML announcements from Amperity (Customer Data Platform), ScaleX.ai (Account-Based Marketing), Widen (Digital Asset Management), Tableau (Data Visualization), and Zilliant (B2B Commerce). Amperity Launches Anonymous Engage Amperity, the leading enterprise customer data platform (CDP), announced the launch of Amperity Anonymous Engage, a new anonymous data identity solution designed to help brands grow…

ScaleX.ai Announced The Acquisition of the AI for Account-Based Marketing Technology (ABM) from FlowEngine.io. "Since launching ScaleX.ai 3 years ago, a lot has changed. Outbound prospecting has gotten much more difficult. Sales and Business Development Representatives (SDRs and BDRs) have moved from in-office to work-from-home in almost all companies, email and phone outreach doesn't work nearly as well as it used to, and smart CEOs, CMOs and CROs, agree with the TOPO study, that ABM delivers improved economics and proven…

Tell us about your role at Demandbase and how you arrived here. I’m currently the Chief Product Officer (CPO) at Demandbase. I was a co-founder for Marketo and was previously the co-founder and CEO of Engagio. I became the CPO of Demandbase after the merger of Engagio and Demandbase in June, 2020. I lead the product team and oversee the innovation development we bring to our customers. Hear it from the pro: What’s so different about being a CPO of a Martech / ABM company compared to other SaaS-based companies? Coming…

Today’s Daily MarTech Roundup covers the latest in Cloud, Marketing Analytics, Automation, Customer experience, AI, and ML announcements from AccuData (Behavioral Marketing), Terminus (Account-based Marketing), Twilio Segment (Customer Data Platform), Clinch (E-Commerce), and Sectigo (Identity Management). AccuData Launches NextGen Behavioral Targeting Solution AccuData Integrated Marketing, a leading provider of data-driven marketing solutions, announced the launch of NextGen Behavioral Targeting, an advertising solution …

Terminus, the leading account-based marketing platform, announces the addition of enterprise software marketing veteran Daniel Incandela as its chief marketing officer (CMO). After a record-breaking year of momentum, including three acquisitions, significant product improvements and the addition of key executive team hires, Incandela is joining to help propel through its next stage of rapid growth. Marketing Technology News: Captiv8 & Nielsen Study Reveals the Positive Impact of Influencer Marketing Daniel…

RollWorks, a division of NextRoll, announced a new partnership with Sendoso, a leading Sending Platform, to help B2B marketing and sales teams engage with their audiences in more personalized and meaningful ways at scale. The new partnership allows go-to-market teams to leverage RollWorks' account data in conjunction with Sendoso to deliver powerful customer engagement via digital and offline gifting channels. Sendoso joins RollWorks' growing roster of market-leading technology partners across email signature engagement, web…

Today’s Daily MarTech Roundup covers the latest in Cloud, Marketing Analytics, Automation, Customer experience, AI, and ML announcements from Numerator (Customer Analytics), Terminus (Account-Based Marketing), IBM (E-commerce), Alida (Customer Experience), and VERB (Sales Enablement) Numerator Launches 2020 Holiday Tracker Numerator, a data and tech company serving the market research space, has launched a Holiday Gifting Tracker to monitor advertising, promotions, and sales trends for top gifting categories during the…

Terminus, the leading account-based marketing platform, releases new capabilities in the Terminus Engagement Hub that make sales and marketing more coordinated than ever. Recognizing that sales is the front line of any account-based program, Terminus has made it a core focus to acquire and build the solutions customers need to create aligned sales and marketing programs that drive revenue. This includes the acquisition of Sigstr to capture sales relationship data and insert dynamic, targeted ads in every email sent, the …

Journey into Tech Hi Gabe. You come from a fascinating Sales background where you have managed vastly different portfolios. You recently celebrated your 7th work anniversary at Demandbase. Could you tell us about this enriching journey and how you landed at Demandbase? Yes, I’ve had a long career in the Publishing, Martech, and Adtech worlds. The first, nearly 15 years of my career, was spent in the B2B publishing world, focusing on enabling marketers to achieve their brand, demand, and revenue goals by reaching unique…

The article has been co-authored by Stephanie Geiger, Co-Founder of Government Marketing University. Integrated marketing is long heralded as a unifying marketing communications approach that ties together advertising, public relations, and social media to deliver a seamless and consistent brand and customer-centric experience. Today's marketers find themselves in an increasingly complex and competitive environment. With a dizzying number of markets, channels, tactics, and technologies, creating and excelling in that…

RollWorks, a division of NextRoll, announced the results of a brand new survey on topics including COVID-19's lingering effects on B2B marketers and sales professionals, as well as the state of Account-Based Marketing (ABM). The survey reveals that half of the respondents have experienced pandemic-driven burnout and are feeling challenged to generate captivating campaigns. Meanwhile, B2B marketers are increasingly looking to ABM to drive efficiencies in generating pipeline. And yet, more than 60% of those polled said that…

Today’s Daily MarTech Roundup covers the latest in Cloud, Marketing Analytics, Automation, Customer experience, AI, and ML announcements from Zendesk (CRM), Insightly (Marketing Automation), Demandbase (Account-Based Marketing), Xactly (Sales Enablement), and Contentserv (E-commerce). Zendesk and WhatsApp Partner to Enable Powerful Conversational Experiences Zendesk, Inc. announced expanded capabilities to its service-first CRM solutions that help companies provide real-time support across messaging channels on web,…

Combining the best of Demandbase and Engagio into a single, no-limits B2B solution Demandbase, the leader in Account-Based Marketing (ABM), launched Demandbase One—the only ABM solution that connects everything Sales and Marketing teams need to win in today's evolving B2B landscape. Demandbase One brings together the best of Demandbase and Engagio, helping B2B revenue teams find and prioritize target accounts, engage them across channels, and close the deals that matter most. By combining proprietary data, third-party…

Today’s Daily MarTech Roundup covers the latest in Cloud, Marketing Analytics, Automation, Customer experience, AI, and ML announcements from Adobe (Customer Experience), Terminus (Account-Based Marketing), AudioEye (Content Marketing), RingCentral (Unified Communications), and eGain (Customer Engagement). Adobe to Acquire Workfront Adobe announced it has entered into a definitive agreement to acquire Workfront, the leading work management platform for marketers, for $1.5 billion, subject to customary purchase price…

Today’s Daily MarTech Roundup covers the latest in Cloud, Marketing Analytics, Automation, Customer experience, AI, and ML announcements from Ortery Technologies (E-Commerce), Amperity (Customer Data Platform), AdDaptive Intelligence (Account-Based Marketing), MessageMedia (Mobile Marketing), and SAP SE (Customer Experience). eCommerce Product Photography Industry Adopts Automation Ortery Technologies, Inc. stated that as “no contact shopping” becomes the new norm, spiking online sales are accelerating the eCommerce…

AdDaptive Intelligence, the leading provider of Account-Based Marketing (ABM) and B2B intelligence, is now offering Connected TV (CTV) and Programmatic Audio solutions to the B2B advertising market. AdDaptive's proprietary solutions promote brand awareness and push prospects through the funnel by leveraging online and offline data to reach clients' key accounts with superior accuracy. Combining groundbreaking advertising capabilities with the industry's most comprehensive B2B analytics offering enables AdDaptive to provide…

Today’s Daily MarTech Roundup covers the latest in Cloud, Marketing Analytics, Automation, Customer experience, AI, and ML announcements from 6sense (Account-based Marketing), Logiq (E-commerce and mobile commerce), SAP (Customer Experience), Salsify (Commerce Experience) and 3dcart (E-commerce). SalesLoft Announces Partnership With 6sense SalesLoft, the leading provider of the most complete Sales Engagement platform, announced a partnership with 6sense, a leader in account-based sales and marketing platforms. 6sense helps…