Account-Based Marketing

New features promise increased conversion rates and improved buyer experience Demandbase, the pioneer and leader in account-based go-to-market, today announces new powerful feature enhancements to its Personalization product. After introducing Account-Based Experience (ABX) as the future of Account-Based Marketing (ABM) earlier this month, Demandbase is doubling down on its commitment to help organizations create the right experiences at the right stage for their target accounts. The new and expanded features being released…

Marketing tech category leader saw steady and sustained growth of 18% through the pandemic, 30% customer value increase, and is on track to achieve doubling of ARR within next 12 months Bolsters leadership team with key executive hires to support growth and expansion plans Kicks off 2021 with key product launch of powerful Cyance intent data and ABM platform, the only provider of fully GDPR compliant European third-party intent data  Cyance, a leading provider of global, third-party intent data,…

Momentum, the growth consultancy and pioneers in account-based marketing, has further bolstered its senior team with the addition of a new member to its North American leadership team. Tamsen Galloway, who brings more than 20 years of experience in B2B strategy, marketing and tech, joins the organization as General Manager and US consulting lead. She joins Chris Hooper, VP of Growth and Partnerships, and Diane Borska, SVP of Competitive Intelligence, on the US leadership team at the growth marketing specialists…

HubSpot, the customer relationship management (CRM) platform for scaling companies, announced today the publication of a new IDC White Paper, sponsored by HubSpot, The HubSpot Ecosystem: Nearly $19 Billion in New Opportunity Ahead, that shows that HubSpot's partners are uniquely positioned to provide the software and services needed for scaling companies to adapt to doing business in an increasingly digital-first world. The white paper quantifies the revenue generated by the thousands of app and solutions partners that…

Zynczak brings over 25 years of experience in marketing, product and executive leadership within successful technology companies. Demandbase, the definitive leader in Account-Based Marketing (ABM), today announced the appointment of Heather Zynczak as the newest member of its board of directors. Heather brings more than 25 years of experience including a combined 10 years as Chief Marketing Officer at Pluralsight and Domo to the role. She has also held executive positions within Oracle and SAP, led teams for numerous…

Following a record year, investment will accelerate establishing the Go-to-Market Cloud of the future Terminus, the leading account-based marketing platform, announced it raised a $90 million Series C from Boston-based Great Hill Partners with participation from existing investors Atlanta Ventures, Edison Partners, and Hallett Capital to accelerate data products innovation, hiring and market expansion. With the investment, Great Hill Partners’ Derek Schoettle and Chris Gaffney will join Terminus’ Board of Directors.…

Digital industry veteran, Jake DiMare, joins XCentium to lead marketing and business development Award-winning digital consulting firm XCentium, welcomed industry veteran Jake DiMare, to their executive team this week. Jake's responsibilities will include marketing and sales leadership and accelerating XCentium's growth by developing new channels and capabilities while shaping its marketing and sales strategy. With over fifteen years of experience in the digital agency space and specializing in content, commerce, and…

New toolset enables B2B marketers to measure the return on investment (ROI) of campaigns through test and control groups  Jabmo, the leading provider of Account-based Marketing (ABM) solutions to the manufacturing and life sciences industries, announces the general availability of its ROI Analysis Toolset. A new integral feature in its ABM platform, the toolset enables B2B marketers in complex sales organizations to measure the impact of their marketing efforts in a controlled, scientific manner. Namely, the ROI Analysis…

Account-based marketing pioneers offer new competitive viewpoints service, and appoint two specialist executives to lead the offering. Momentum, the growth consultancy and leader in account-based marketing, has launched a new Competitive Intelligence (CI) service for businesses, appointing two top executives from the field to lead it. The service will provide organisations with a robust and objective analysis of their competitive environment, including emerging competitor threats, market developments, and new policies…

Pioneers of account-based marketing appoint Robert Bell as Group Chief Financial Officer and Will Nicholls as UK Managing Director Momentum, the growth consultancy and leader in account-based marketing, has announced two major executive appointments as the business pursues growth in North America and EMEA. Robert Bell joins the company as Group Chief Financial Officer, while Will Nicholls becomes UK Managing Director. Bell, whose appointment follows his sale of private equity-backed company Cawood Scientific, has a…

Today’s Daily MarTech Roundup covers the latest in Cloud, Marketing Analytics, Automation, Customer experience, AI, and ML announcements from Terminus (Account-Based Marketing) LogMeIn (Privacy and Regulations) LG (Video Advertising), ClickDimensions (Marketing Automation) to Anexinet (Intelligent Assistants). Terminus Rolls Out New Platform Capabilities Including Global Ad Targeting, Chat Playbooks and ‘Live View’ Terminus, the leading account-based marketing platform (ABM), releases new platform capabilities for…

New features bring ABM and sales engagement together seamlessly to power full-funnel revenue strategies Terminus, the leading account-based marketing platform (ABM), releases new platform capabilities for optimizing ABM strategies. The new features bring ABM and sales engagement together seamlessly to drive full-funnel revenue generation. Marketing Technology News: GoDaddy Completes Acquisition of Poynt Some of the enhanced platform capabilities released this month include: Global Targeting: Customers can now scale…

Today’s Daily MarTech Roundup covers the latest in Cloud, Marketing Analytics, Automation, Customer experience, AI, and ML announcements from Comcast (Entertainment), RISE (Technology), Unbxd (E-Commerce and Mobile Commerce), IntentData.io (Account Based Marketing), to Eluvio (B2B Data). Comcast Launches Black Experience on Xfinity Channel, Endorsed by African American Film Critics Association Comcast NBCUniversal is excited to announce the launch of Black Experience on Xfinity, a first-of-its kind destination of Black…

Contextual Technographics Add Depth and Actionable Insight to Sales and Marketing Data Stack IntentData.io, Inc. announces the release of Contextual Technographic Data to fill a gap in enterprise and rapid growth companies' marketing data stacks. Technographics are commonly used as part of ICP (ideal customer profile) account identification and prioritization. Whether to identify opportunities to displace a vulnerable competitor, focus on prospects with unmet needs, perform broad market research, identify complementary…

ABM leader grateful for big wins and client success despite a globally tumultuous year Demandbase, the largest and most complete Account-Based Marketing (ABM) platform, announces outstanding results from last year while looking forward to a promising year ahead. The ABM pioneer was proud to achieve both accelerated revenue growth and profitability in 2020, which is highly unusual for a company to achieve in tandem — even in normal times. But in a year marked by the global pandemic and unparalleled financial uncertainty,…

Catapult Systems, a leading digital solutions and services firm, is pleased to announce the promotion of current VP of Marketing, Mindy Russell, to Chief Marketing Officer effective February 1st. Russell, a seasoned marketing and communications leader, joined Catapult in 2015 to lead end-customer and through-channel marketing strategies. During her tenure, Russell has implemented transformative strategies that have led to increased brand awareness and customer-base growth. Under her leadership, Catapult's marketing team…

Terminus and Outreach deliver on increasing requests from sales teams to be more coordinated with integration that brings sales and marketing activities closer together Terminus, the leading account-based marketing platform, announced its product integration with Outreach, the largest and fastest-growing sales engagement platform and a leader in the Forrester Wave: Sales Engagement Q3 2020. The integration enables marketing and sales to work together in tight coordination, based on shared account data to support outbound…

Hushly’s latest account based marketing (ABM) solution lets marketers use templates to create dynamic landing pages personalized for an individual account’s buying stage, role, or custom trigger without any coding experience Hushly – an AI-powered all-in-one marketing platform for B2B websites – revealed its latest addition to the Hushly suite of easy-to-use personalization tools for account-based marketing: Hushly ABM Campaign Pages. Hushly’s latest solution fills a critical demand in the ABM software market, letting…

It wouldn’t be the start of a new year without prediction articles, would it? And I couldn’t resist joining in the fun. While none of us could have accurately predicted how 2020 would shape up, I have some strong indications about what’s coming around the corner in 202 — at least for Account-Based Marketing (ABM) and B2B go-to-market. Here are five of my predictions. Recommended: Predictions Series 2021: TechBytes with Jon Miller, CPO at ... ABM platforms will become the norm. Remember the time when marketing automation…

Today’s Daily MarTech Roundup covers the latest in Cloud, Marketing Analytics, Automation, Customer experience, AI, and ML announcements from Zendesk (Customer Experience), Hyland (Content), Five9 (Customer Service), Delivra (Marketing Automation), Demandbase (Account-Based Marketing), and Genesys (Customer Engagement). Zendesk Becomes First CX Platform to Join Unity’s VSP World’s leading CRM company Zendesk has forged a partnership with Unity to enable integrated customer support within today’s most popular games. The…