Account-Based Marketing

"Monitoring shifts in consumer behaviors and offering new purchasing options – such as in-app shopping on social platforms will be the key to success for brands in the coming months." Hi Robert, please tell us about your role at Smartly.io and how you started in the company. I’ve been the VP and Global Head of Marketing at Smartly.io for the last year and a half. Previously I’ve led and developed global marketing initiatives for high-profile enterprise software and technology companies. Prior to Smartly.io, I spent…

Today’s Daily MarTech Roundup covers the latest in Cloud, Marketing Analytics, Automation, Customer experience, AI, and ML announcements from Alida (Customer experience), Chorus.ai (Unified Communication), Folloze (Account-Based Marketing), Deloitte (Behavioral Marketing), and Bambuser (E-Commerce). Alida Partners with Stratifyd to Integrate AI-Powered Analytics Engine in New Alida CXM Platform Alida (formerly Vision Critical), creator of the world’s first CXM (customer experience management) and insights platform, and …

Folloze announced powerful new capabilities to its leading B2B Personalized Marketing Platform. In a customer-centric and uncertain COVID-19 marketplace, B2B vendors are doubling down on account-based strategies that deliver personalized experiences and deep account engagement. To successfully convert engagement into pipeline and influence revenue, Folloze is launching new capabilities with real-time insights to align sellers with the right set of accounts, and then orchestrate a closed-loop process with dynamic content and…

AdDaptive's Customers Benefit from Objective-Based Strategies to Achieve B2B Advertising Goals AdDaptive Intelligence, the leading provider of Account-Based Marketing (ABM) and B2B intelligence, recently optimized the capabilities of their B2B advertising tool, Platform, to support an objective-based advertising (OBA) approach. AdDaptive is focused on producing technological solutions and advancements that drive their customers' advertising goals towards success and provide detailed insights and analytics to fuel future…

If you’re like me, then you’ve been spending most of your working life in Zoom calls lately. While it’s been great for social distancing, it hasn’t always made for the best meetings. How many of you have had that call: the low bandwidth, dropping every third word, frozen faces call? And how much better is the great bandwidth, crystal-clear call in comparison? Like every other business function, your ABM program has also gone from the office into the home. And there’s a good chance that as your revenue team builds their…

Today’s Daily MarTech Roundup covers the latest in Cloud, Marketing Analytics, Automation, Customer experience, AI, and ML announcements from Sabio Group (Customer Experience), Triblio (Account-Based Marketing), VoxDirect (Unified Communications), Airkit (Customer Engagement) and Comscore (Audience Data). Sabio Group Extends Customer Experience Capability With Anana Acquisition Sabio Group has acquired customer experience solutions specialist Anana. The acquisition supports Sabio’s goal to become the leading player across…

Triblio, an IDG Communication, Inc. company and the industry leader in account-based marketing (ABM), announces the release of the Triblio Orchestrator, the newest ABM module that automates and scales high-performing multichannel campaigns. Triblio Orchestrator is a powerful new extension to Triblio's existing platform which includes advertising, web personalization, and sales activation modules. Marketing and sales teams can use the Triblio Orchestrator to prioritize and segment their total addressable markets, reaching the…

Rethinking familiar approaches to selling and building anew will be critical to the B2B revenue engine To help B2B marketing, sales, and product leaders align priorities amid unpredictable market conditions, Forrester released Planning Assumptions 2021. As B2B executives build their annual plans for 2021, Forrester's SiriusDecisions Planning Assumptions will help leaders uncover key trends to prioritize their resources and investments in the year ahead. Marketing Technology News: Click4Advisor Launches Browser-based…

Momentum, pioneers of account-based marketing (ABM), announced its acquisition of Last Mile Insight, LLC, a Boston based provider of account insights as part of its drive to build a global b2b growth consultancy. Momentum has helped drive revenue growth of $90 billion in the past 10 years, advising global businesses on how to strengthen and grow their most valuable relationships. Through its offices in London and Seattle, it works with technology leaders such as Microsoft, Adobe and Dell, and is partnering with clients in…

180byTwo, a leading Business-to-Business (B2B) and Account-Based Marketing (ABM) solutions provider, announced a new integration with LinkedIn, the world's largest online professional network, enabling mutual customers to leverage 180byTwo's Unifi Platform to optimize LinkedIn campaigns. 180byTwo's Unifi Platform is the first end-to-end customer intelligence platform built specifically for account-based marketers. Unifi brings together 180byTwo's best-in-class B2B identity resolution, business intent data, and AI-powered…

 Influ2, the first person-based advertising platform, announced its initial round of seed funding of $3.4 million, which is the largest round of seed funding secured in the history of account-based marketing (ABM). Co-founded by Dmitri Lisitski, chief executive officer, and Vladimir Mikhalko, chief technology officer, Influ2 offers account-based advertising solutions that empower B2B marketers to only show their ads to chosen decision-makers on an individualized basis. This round of funding signifies Influ2’s commitment to…

Today’s Daily MarTech Roundup covers the latest in Cloud, Marketing Analytics, Automation, Customer experience, AI, and ML announcements from Terminus (Account-Based Marketing), Fuze (Unified Communications), Springbot (Marketing Automation), Foureyes (Sales Intelligence), and ChannelAdvisor (E-commerce). Terminus Enhances Account-Based Platform to Help Customers Better Identify and Reach Buying Teams in Remote Work Environment Terminus, the leading account-based marketing platform, releases new capabilities in the…

MRP Prelytix, the only enterprise-class predictive ABM platform, announced its selection as the "Best Overall Account-Based Marketing Solution" for the second year in a row. Leading market intelligence organization, MarTech Breakthrough, evaluates technology solutions worldwide, searching for leading companies, technologies, and products in the marketing, sales, and advertising technology industries. Marketing Technology News: Announcing the Formation of Influence+United MRP Prelytix empowers client sales and marketing…

Terminus, the leading account-based marketing platform, releases new capabilities in the Terminus Engagement Hub that better connect buying teams with target audiences, no matter where they are. The newest release features the first-ever mobile app for running ABM and Chat from your phone, enhanced household IP identification, and next-generation ad retargeting. Marketing Technology News: Announcing the Formation of Influence+United The New Terminus Engagement Hub Capabilities Include: Terminus Mobile App The new…

Account engagement leader maintains momentum by aligning sales and marketing, providing visibility into target buyers, and orchestrating the modern customer journey with AI 6sense, the leading Account Engagement Platform, announced the company projects 100% revenue growth for the third year in a row. Despite the challenges of a global pandemic, 6sense continues to thrive by helping businesses predictably grow revenue with AI, big data, and machine learning. The $40 million in funding 6sense secured from Insight Partners in…

Today’s Daily MarTech Roundup covers the latest in Cloud, Marketing Analytics, Automation, Customer experience, AI and ML announcements from WPP (Customer Experience), Demandbase (Account-Based Marketing), Influsoft (Influencer Marketing), VanillaSoft (Sales Engagement), and Pegasystems  (Automation). WPP Acquires Velvet Consulting WPP announced that Wunderman Thompson has acquired Velvet Consulting, a leading French customer experience consultancy. By combining marketing, data science, and technology, Velvet Consulting…

Demandbase taps industry leader, Allison Metcalfe, to lead revenue strategy Demandbase, the leader in Account-Based Marketing (ABM), announced its appointment of Allison Metcalfe to the role of Chief Revenue Officer. As Demandbase's CRO, Metcalfe will lead the company's Sales, Advertising, and Customer Success teams while partnering with Marketing and Product teams to exceed revenue goals. Metcalfe's appointment reinforces the company's commitment to expanding the leadership team with top talent to help achieve goals…

Today’s Daily MarTech Roundup c covers the latest in Cloud, Marketing Analytics, Automation, Customer experience, AI and ML announcements from Sprinklr (Customer Experience), Twilio (Unified Communication), Agility CMS (Content Management), Metadata.io (Account-Based Marketing), and Xactly (Sales Performance Management). Sprinklr Raises $200 Million at $2.7 Billion Valuation Sprinklr, the Customer Experience Management (CXM) platform for modern enterprises, announced that it has raised $200 million at a $2.7 billion…

Today’s Daily MarTech Round-up covers the latest in Cloud, Marketing Analytics, Automation, Customer experience, AI and ML announcements from Brainshark (Sales Enablement), Conversica (Virtual Assistants), Terminus (Account-based marketing), Dailymotion (Video), and dunnhumby (Customer Data Platform). Brainshark’s Enhanced Readiness Scorecards Deepen the Connection Between Sales Enablement and Performance Brainshark, Inc., the leading platform for data-driven sales enablement and readiness, announced exciting…

Terminus, the leading account-based marketing platform, announces the addition of veteran marketing leader Meagen Eisenberg to its board of directors as the company scales through its next phase of rapid growth. Eisenberg is the CMO of TripActions, the leading cloud-based corporate travel and expense management platform. Prior to TripActions, she spent more than 20 years in high-tech, previously serving as CMO of MongoDB (NASDAQ: MDB) and VP of Demand Generation at DocuSign. Meagen has advised over 25 startups over the…