Going beyond the hype to learn how account-centric Marketing can increase revenue, boost ROI, enhance Sales productivity, and better align …
Madison Logic Announces Oracle Eloqua Integration
By Integrating with Top-Ranked Marketing Automation, Madison Logic Unifies World-Class Systems to Empower B2B Marketers to Convert Their Best Accounts …
Edelman and Cision Form Communications Cloud Partnership
Edelman and Cision announced an exclusive agency partnership that combines Cision’s industry-leading communications technology with Edelman’s new suite of Performance …
Informa Engage and 180byTwo Collaborate to Make Intent-based B2B Data Available to Marketers
Leverages Informa’s Top Tier Brand Data to Identify Customers Deep in the Buying Cycle to Generate Better Engagement Informa Engage, …
TechBytes with Ilan Kasan, CEO and Co-Founder at Exceed.ai
Tell us about your role and the team/technology you handle at Exceed.ai I’m the Co-Founder and CEO at Exceed.ai. Together …
TechTarget Priority Engine Named Best Account Based Marketing and Sales & Marketing Intelligence Solution by SIIA
The Company’s leading purchase intent insight platform wins two 2019 Business Technology CODiE Awards TechTarget, Inc. (Nasdaq: TTGT), the global …
Strategic IC to Showcase New Buyer Intent Data Service for Account-Based Marketing at SaaStr Europa 2019
Strategic IC, the B2B Inbound & Account-Based Marketing Agency, will be showcasing its new SaaS Buyer Intent Data for ABM …
Europe-based Ovum Names Demandbase an ABM Leader in their Analyst Report
Technology Integrations Cement Demandbase’s Strong ABM Position Demandbase announced that Ovum, a market-leading data, research and consulting business headquartered in …
Metadata.io Wins TiE50 Award for Breakthrough AI-powered Account Based Marketing Platform
San Francisco Startup Awarded Top Honors for Innovation and Potential to Transform B2B Marketing Operations with AI Metadata.io, the AI-powered …
RainFocus Recognized as Account-Based Marketing Thought Leader
RainFocus, the leading event marketing platform, was recognized at the Sirius Decisions Summit as a thought leader among emerging companies for …
Terminus Announces Integration with Salesforce Platform to Provide Full Visibility into Customer Engagement across Marketing and Sales Teams
New Account and Opportunity Insights Now Natively Available in Salesforce Lightning Experience Enabling Marketing and Sales Teams to Prioritize Efforts …
Folloze Launches Data and AI Powered Personalization Engine, Turning Insights into Action
New partnership with Demandbase delivers hyper-personalized, multi-channel ABM programs execution Folloze, the leading B2B Customer Engagement Platform, is unveiling the …
Demandbase ABM Ecosystem Launches to Connect Technology, Software and Data Providers for Better ABM Execution
Next Phase of ABM Brings Together Best of Breed ABM Solutions Demandbase, the leader in Account-Based Marketing (ABM), announced the …
Engagio Delivers the Demand Unit Waterfall
B2B Marketers Can Now Identify, Track and Measure Demand Units Throughout Custom Buying Journeys to Maximize Revenue Missed by Traditional …
SAP Strengthens CX Suite to Help Customers Close the Experience Gap
SAP SE announced new features for its SAP C/4HANA suite of leading customer experience (CX) solutions to help businesses and …
Madison Logic Unveils New Data Cloud to Accelerate ABM for B2B Organizations Globally
B2B Marketing Teams Can Convert Their Best Accounts More Swiftly With New Cutting-Edge Data Architecture Madison Logic, the leading global …
Demandbase ABM Ecosystem Launches to Connect Technology, Software and Data Providers for Better ABM Execution
Next Phase of ABM Brings Together Best of Breed ABM Solutions Demandbase, the leader in Account-Based Marketing (ABM), announced the …
Terminus Expands Measurement and Engagement Capabilities in Account-Based Platform; Now Measures Traditional and ABM Programs in a Single Scorecard
The Recipient of the 451 Research Firestarter Award Continues Its Product Innovation, Adds Digital Advertising Reach Across Global Markets and …
New Sales Activation Tools from Engagio Help Revenue Teams Quickly Act on Account Intelligence
Account Based Alerting Capability Enables Teams to Respond to Account Insights Faster — Resulting in Accelerated Sales Cycles Engagio, the …
RollWorks Announces ABM App on Salesforce AppExchange, The World’s Leading Enterprise Apps Marketplace
RollWorks Customers Benefit from Enhanced ABM Targeting, Personalization, and Reporting RollWorks, a division of AdRoll Group, publicly announced the availability …