Account-Based Marketing

B2B growth consultancy Momentum ITSMA is delighted to announce the release of The Executive's Guide toAccount-Based Marketing: Grow your most valuable customers. The book from the global pioneers of Account-Based Marketing (ABM) –…
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This expansion will allow clients to achieve significant wins in their digital transformation efforts. LookinLA, a leading growth marketing agency based in Los Angeles, announced today the launch of its revolutionary account-based…
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2022 was an exciting year for the B2B martech domain and it will be interesting to stay atop of the latest trends as the new year (2023!) unfolds. Until then, catch the latest in B2B marketing and martech from our latest weekly highlight:…
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BC Partners enters agreement with Clarion Capital Partners to drive the next chapter of growth for Madison Logic Investment underscores BC Partners’ deep expertise in technology enabled services and digital marketing, within…
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Rachel Kavanagh, CMO at Siren discusses a few proven practices that can help marketers drive higher marketing standards: ________ Welcome to this MarTech Series chat, Rachel – tell us about yourself and your marketing journey so far,…
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With broad-based innovation, the account-based marketing leader doubled down on intent data, CRM, sales persona, and advertising Account-based marketing platform RollWorks, a division of NextRoll, today announced increased momentum across…
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User reviews highlight account-based marketing leader's new intent data, CRM integrations, and account insights Account-based marketing platform RollWorks, a division of NextRoll, continues its market innovation leadership and momentum as…
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Movable Ink, the leading global software content personalization provider, today announced Bryan Wade as Chief Product Officer and member of the Movable Ink leadership team. With more than two decades of experience scaling product…
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6sense positioned highest for Ability to Execute and furthest for Completeness of Vision compared to all other evaluated vendors 6sense, the leading platform for B2B organizations generating predictable revenue, announced today that it…
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If you run a business and are good at it, you know how to think ahead. You’ve got your finger on the pulse of the business landscape: industry trends, your competition, your customers, your supply chain, and much more. And when it’s a bull…
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Last week's Google Ad manager outage only begins to reiterate a modern-day marketing fundamental for B2B marketers: having too much dependency on one channel or marketing/ad plan will never be enough in a multi-channel ecosystem. Catch more…
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Survey Outlines ABM Challenges and Opportunities for B2B Marketers Stirista, the leader in data-driven performance marketing solutions, released new research showing that 70 percent of B2B digital marketing leaders plan to invest in…
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Did I sign up for this? NFTs? Blockchain? The metaverse? You bet I did. And I hope you did, too. The future has arrived. As marketers know (or are very rapidly discovering), life for brands is happening more and more online, and that…
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Account-based marketing leader's multi-layered approach to intent data gives organizations most accurate in-market signals Account-based marketing platform RollWorks, a division of NextRoll, unveiled the open beta of RollWorks Keyword…
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A collection or series of digital audio recordings that are made available for downloading or listening to on the Internet is known as a podcast. Podcast episodes are individual audio files that are all played as a series. Podcasts are…
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New integrations mean customers of all major CRMs can now take full advantage of Demandbase's capabilities, with bidirectional sync and more automated go-to-market workflows Demandbase, the Smarter GTM company for B2B brands, announced…
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Sales teams can now access contact-level data within Sales Insights so they can easily prioritize and personalize engagement Account-based marketing platform RollWorks, a division of NextRoll, announced the beta version of Contact…
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Creatio has been recognized in the 2022 Gartner Critical Capabilities for B2B Marketing Automation Platforms (MAP) report for its product Marketing Creatio Creatio, a global vendor of one platform to automate workflows and CRM with no-code…
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From Rollworks' latest integration to Talkwalker's and Khoros's latest social media trend report: catch the latest marketing and martech highlights: ________ MarTech Quote-of-the-Week! The right mindset is also a very important…
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New integration maximizes efficiency for account-based marketing & sales teams Account-based marketing platform RollWorks, a division of NextRoll, and Outreach, the leading sales execution platform, announced a new integration to…
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