The Company’s leading purchase intent insight platform wins two 2019 Business Technology CODiE Awards TechTarget, Inc. (Nasdaq: TTGT), the global …
Strategic IC to Showcase New Buyer Intent Data Service for Account-Based Marketing at SaaStr Europa 2019
Strategic IC, the B2B Inbound & Account-Based Marketing Agency, will be showcasing its new SaaS Buyer Intent Data for ABM …
Europe-based Ovum Names Demandbase an ABM Leader in their Analyst Report
Technology Integrations Cement Demandbase’s Strong ABM Position Demandbase announced that Ovum, a market-leading data, research and consulting business headquartered in …
Metadata.io Wins TiE50 Award for Breakthrough AI-powered Account Based Marketing Platform
San Francisco Startup Awarded Top Honors for Innovation and Potential to Transform B2B Marketing Operations with AI Metadata.io, the AI-powered …
RainFocus Recognized as Account-Based Marketing Thought Leader
RainFocus, the leading event marketing platform, was recognized at the Sirius Decisions Summit as a thought leader among emerging companies for …
Terminus Announces Integration with Salesforce Platform to Provide Full Visibility into Customer Engagement across Marketing and Sales Teams
New Account and Opportunity Insights Now Natively Available in Salesforce Lightning Experience Enabling Marketing and Sales Teams to Prioritize Efforts …
Folloze Launches Data and AI Powered Personalization Engine, Turning Insights into Action
New partnership with Demandbase delivers hyper-personalized, multi-channel ABM programs execution Folloze, the leading B2B Customer Engagement Platform, is unveiling the …
Demandbase ABM Ecosystem Launches to Connect Technology, Software and Data Providers for Better ABM Execution
Next Phase of ABM Brings Together Best of Breed ABM Solutions Demandbase, the leader in Account-Based Marketing (ABM), announced the …
Engagio Delivers the Demand Unit Waterfall
B2B Marketers Can Now Identify, Track and Measure Demand Units Throughout Custom Buying Journeys to Maximize Revenue Missed by Traditional …
SAP Strengthens CX Suite to Help Customers Close the Experience Gap
SAP SE announced new features for its SAP C/4HANA suite of leading customer experience (CX) solutions to help businesses and …
Madison Logic Unveils New Data Cloud to Accelerate ABM for B2B Organizations Globally
B2B Marketing Teams Can Convert Their Best Accounts More Swiftly With New Cutting-Edge Data Architecture Madison Logic, the leading global …
Demandbase ABM Ecosystem Launches to Connect Technology, Software and Data Providers for Better ABM Execution
Next Phase of ABM Brings Together Best of Breed ABM Solutions Demandbase, the leader in Account-Based Marketing (ABM), announced the …
Terminus Expands Measurement and Engagement Capabilities in Account-Based Platform; Now Measures Traditional and ABM Programs in a Single Scorecard
The Recipient of the 451 Research Firestarter Award Continues Its Product Innovation, Adds Digital Advertising Reach Across Global Markets and …
New Sales Activation Tools from Engagio Help Revenue Teams Quickly Act on Account Intelligence
Account Based Alerting Capability Enables Teams to Respond to Account Insights Faster — Resulting in Accelerated Sales Cycles Engagio, the …
RollWorks Announces ABM App on Salesforce AppExchange, The World’s Leading Enterprise Apps Marketplace
RollWorks Customers Benefit from Enhanced ABM Targeting, Personalization, and Reporting RollWorks, a division of AdRoll Group, publicly announced the availability …
MarTech Interview with Erik Matlick, CEO and Founder, Bombora
"On the positive side of things, the biggest trend that I see is the adoption and growing maturity of Account-Based …
Integrate Acquires Event Lead Management Company Akkroo, Its Second Acquisition in Three Months
Acquisition Further Bolsters Integrate’s Demand Orchestration Capabilities and Expands Its Global Workforce by Establishing an Emea Headquarters in London Integrate …
85% of Marketers Using Artificial Intelligence Believe It Will Drive Double-Digit Revenue Growth Within Two Years
Demandbase Research with Salesforce Pardot Shows High Expectations for AI but Low Usage Among Marketers Demandbase, the leader in Account-Based …
Demandbase Announces Collaboration with Marketo to Enhance Account-Based Marketing Campaigns
Customers Able to Combine Individual and Account Level Data for Cross-Channel Campaigns Demandbase, the leader in account-based marketing (ABM), announced …
Lattice Engines Launches Next Generation Always-On Campaigns App for Marketo
Lattice Engines, the world’s first and largest B2B Customer Data Platform, announced that it has launched the Lattice Audience Activation …