The approach delivers benefits of a bespoke algorithm with fast launch for marketers IntentData.io, Inc., a marketing technology firm that …
xiQ partners with Salesforce to Ignite B2B Strategic Selling
xiQ for Salesforce Increases Salesforce Usage by 47% xiQ, the next generation AI-powered, B2B Strategic Sales and Account-Based Marketing (ABM) …
TechBytes with Dmitri Lisitski, CEO and Co-Founder at Influ2
How much has the Account-Based Marketing evolved in the last 12-18 months? ABM is still a work in progress. It …
Terminus Unveils AI-Driven Account-Based Marketing Platform Updates to Transform Account Targeting and Engagement
New dynamic ad automation, native intent, and advanced conversion tracking features evolve account-based marketing to become the new B2B marketing …
Demandbase Expands ABM Ecosystem to Include Service Providers
Certified Service Providers to Help B2B Companies Create and Execute ABM Strategies Demandbase, the leader in Account-Based Marketing (ABM), announced …
Engagio Named #1 Global Winner on Account-Based Marketing Vendor Matrix Released by Research In Action
Engagio earns highest Market Leader position among top 20 global vendors deduced from 1,500 manager surveys, analyst opinions, and vendor …
Engagio Announces Orchestrate, the First B2B Engagement Marketing Solution to Enable Multi-Channel Plays Across People and Accounts
Solution expands on ABM Automation to redefine how Marketing and Sales work as a team across account journeys to win …
Behavioral Scoring in Account-Based Advertising
Account-based marketing (ABM) has been around for over a decade, first introduced by ITSMA in 2004. It was created “to …
The Top 4 Challenges Plaguing B2B Marketers in the Digital Age
Compared to their B2C brethren, B2B marketers have historically lacked scalable solutions that enable them to unlock the value of …
Demandbase Extends the Use of ABM Technology Beyond B2B to Support Philanthropic Initiatives
New Collaboration with Challenged Athletes Foundation to Drive Corporate Giving and Partnerships and Increase Holiday Campaign Donations Demandbase, the leader …
Certain Announces Certified Integration with Adobe to Help Businesses Connect Events to Results
Certain, the industry leader in enterprise event automation, announced its certified integration with Marketo Engage, part of Adobe Marketing Cloud. …
Account-Based Marketing: Flipping the Funnel to Fuel Success
Going beyond the hype to learn how account-centric Marketing can increase revenue, boost ROI, enhance Sales productivity, and better align …
Madison Logic Announces Oracle Eloqua Integration
By Integrating with Top-Ranked Marketing Automation, Madison Logic Unifies World-Class Systems to Empower B2B Marketers to Convert Their Best Accounts …
Edelman and Cision Form Communications Cloud Partnership
Edelman and Cision announced an exclusive agency partnership that combines Cision’s industry-leading communications technology with Edelman’s new suite of Performance …
Informa Engage and 180byTwo Collaborate to Make Intent-based B2B Data Available to Marketers
Leverages Informa’s Top Tier Brand Data to Identify Customers Deep in the Buying Cycle to Generate Better Engagement Informa Engage, …
TechBytes with Ilan Kasan, CEO and Co-Founder at Exceed.ai
Tell us about your role and the team/technology you handle at Exceed.ai I’m the Co-Founder and CEO at Exceed.ai. Together …
TechTarget Priority Engine Named Best Account Based Marketing and Sales & Marketing Intelligence Solution by SIIA
The Company’s leading purchase intent insight platform wins two 2019 Business Technology CODiE Awards TechTarget, Inc. (Nasdaq: TTGT), the global …
Strategic IC to Showcase New Buyer Intent Data Service for Account-Based Marketing at SaaStr Europa 2019
Strategic IC, the B2B Inbound & Account-Based Marketing Agency, will be showcasing its new SaaS Buyer Intent Data for ABM …
Europe-based Ovum Names Demandbase an ABM Leader in their Analyst Report
Technology Integrations Cement Demandbase’s Strong ABM Position Demandbase announced that Ovum, a market-leading data, research and consulting business headquartered in …
Metadata.io Wins TiE50 Award for Breakthrough AI-powered Account Based Marketing Platform
San Francisco Startup Awarded Top Honors for Innovation and Potential to Transform B2B Marketing Operations with AI Metadata.io, the AI-powered …