43% of online retail customers are more likely to purchase from a retailer that offers online chat A new retail …
Tableau Appoints Jackie Yeaney as Executive Vice President of Marketing
Tableau Software, the leading analytics platform, announced that it has appointed marketing veteran Jackie Yeaney as Executive Vice President, Marketing. …
COPC Customer Experience Standard for Vendor Management Organizations
COPC Inc., a global consulting, certification and training firm that helps companies improve operations to transform the customer experience, announces …
Merkle Releases First Customer Engagement Report as Part of New Quarterly Research Series
Q3 2019 Report Features Original Research on CRM Practices and Strategies Focused on Customer Experience, Promotions and Leveraging the Cloud …
MarTech Interview with David Kilimnik, CEO at Hero Digital
"AI and Machine Learning will be indefensible for algorithmic decision making, but these technologies will never craft a business strategy …
Evolv Technologies Makes Key Leadership Appointments & Continues Strong Customer Expansion
Evolv Technology Solutions announced key additions to its leadership, board of directors, and advisory teams as well as several major …
Kobie Recognized on the 2019 Inc. 5000 List of America’s Fastest-Growing Private Companies for Ninth Year
Loyalty marketing and customer experience agency ranks No.1842 on 2019 list of fastest-growing private companies in America Inc. Magazine has …
9 Ways to Create a Successful Customer Onboarding Strategy in SaaS
Ask yourself this question: Can a country’s government teach lessons to private companies on how to optimally use advanced IT …
Jonathan Bartlett Joins Monetate as Chief Product Officer
Monetate, a worldwide leader in personalization, announced that the company has added Jonathan Bartlett to the leadership team as Chief …
MarTech Interview with Tom Aitchison, CEO at Swrve
"SaaS has evolved from a technology delivery option to the most powerful platform for a lasting value-based relationship with customers." …
The Power of Personalization: TELUS International Survey Finds Digital Native Gen Zers Lead Demand for Personalized Customer Experience
TELUS International, a customer experience (CX) innovator that designs, builds and delivers next-gen digital solutions for global and disruptive brands, …
From Barrier to Enabler: Shifting to a New MarTech Perspective
When it comes to MarTech, it often feels like marketers have to navigate between two parallel galaxies simultaneously: the need …
IHL Group Names IBM Order Management as a Leader in Order Management Systems Market for Enabling Unified Commerce in Retail
IBM Supply Chain Application Noted for its Retail Market Dominance, Significant Reduction in Implementation Time, and Continued Investment Integrating Disruptive …
Personalized Customer Experiences Represent Largest Opportunity – and Biggest Challenge – for Sales Enablement, According to Seismic Study
The State of Enterprise Sales Enablement, 2019 Reveals How Organizations Can Improve B2B Sales Enablement Success Amid Buyers’ Increasingly High …
Why Prime Day Deals Won’t Buy Long Term Customer Loyalty
The lead up to the holidays is no longer the star Sales day of the year thanks to Amazon’s Prime …
SessionM Insights Launched to Help Brands Understand Loyalty Program Growth and Successes
New Reporting Tool Enables Business Units Across an Organization to Monitor Performance and Measure Against Critical KPIs SessionM, the leading …
Simon Data Raises $30 Million to Expand Data-Driven Customer Experiences in the Enterprise
Fast-Follow Investment to Drive Data Science and Continued Growth; Major Customers Include Albertsons, ASOS, Equinox, Venmo, WeWork Simon Data, the …
Mistaken Identity? An Identity Strategy Can Help Improve the Customer Experience
This Guest post is co-authored by Thad Westhusing. Customers expect brands to know them. When a brand meets their expectations …
Is Customer-Centricity Still a Fantasy in Marketing and Sales?
How would you define a Customer Experience strategy for an ‘invisible’ customer? Despite all the data and analytics that marketers …
TapClicks and ApexChat Partner to Optimize Customer Engagement and Online Lead Conversion
Companies Collaborate to Integrate Live Chat Data into TapClicks Marketing Operations Platform TapClicks, the global leader in marketing intelligence, analytics, reporting, …