customer experience

Company's latest technology integrates with Adobe and Salesforce, as brand language optimization brings competitive edge and commercial impact to enterprise CX strategies Phrasee, the leader in brand language optimization, today announced Phrasee X, the first technology that allows marketers to automatically optimize language in real-time. Marketing Technology News: Hyland Completes Acquisition Of Nuxeo The introduction of Phrasee X enters Phrasee into the $8.5b customer experience (CX) market1 as the only technology…

Mapp, the international provider of insight-led customer engagement, released the results of a study on current customer experience strategies. The findings reveal that, while 89% of respondents think a CX strategy is important or very important to business success, less than half (47%) review and evaluate their CX strategy annually or even less frequently. Nearly the same amount (88%) agree that it is important to understand changing customer needs using customer analytics to improve CX. Yet only half (55%) of CX and…

Informatica, the enterprise cloud data management leader, announced integrated cloud-native data governance and catalog as-a-service, specifically designed to empower data consumers with trusted data. First launching on Amazon Web Services (AWS) in preview, the comprehensive solution brings together data cataloging, quality, and governance with unified metadata-driven intelligence natively in the cloud. Informatica Cloud Data Governance & Catalog will enable companies to democratize their data, reimagine and modernize…

CCP announces the launch of the CXRPMA (Customer Experience, Resources & Process, Management and Automation) Channel Partner Conference for Jun 10th, 2021 After successfully hosting the biggest & the most significant annual conferences for the Canadian Telecom & IT Canadian Channel Partners community for six consecutive years, Xeo Marketing and Strategic Consultancy now brings to the market – CXRPMA (Customer Experience, Resources & Process, Management and Automation) Channel Partner Conference for Jun…

UserTesting, a leading provider of on-demand human insights, announced the appointment of Jon Pexton as Chief Financial Officer. Pexton brings a strong financial background at both private and public companies and his leadership experience will serve as a strong asset in helping UserTesting continue its global growth. Marketing Technology News: Nativex Earns Privacy Certification From ePrivacy “We are at an exciting time here at UserTesting, and Jon’s outstanding background in helping high growth technology companies…

Contact center platforms that have built-in CRMs are the solution to improving both agent and customer experience LiveVox, Inc. (“LiveVox”), a leading cloud-based provider of customer service and digital engagement tools, recently commissioned Forrester Consulting to evaluate how integrated contact center solutions help firms with their business operations, customer needs, agent performance, and business outcomes. For the study, Transform The Agent And Customer Experience Using Contact Center Solutions With…

Ansira Partners, Inc., an independent global marketing technology and services firm, announced programming details for EiQ, a virtual experience taking place April 21-22, 2021. The annual event was founded in 2017 by BrightWave, a leading email and eCRM company which was acquired by Ansira in 2019. The email thought leadership and innovation focus from previous years has now expanded to include customer experience (CX) and loyalty. Marketing Technology News: Samba TV and 605 Partner To Create An Unparalleled Omniscreen…

Higher Logic announced the release of a set of community products aimed at companies who wish to build, retain, and grow a loyal base of happy, successful customers. At a time when companies must think virtual first, online communities have become a vital solution to keeping customers connected and engaged with their brand. Higher Logic's new community for customers products help companies improve the customer experience, tailor marketing efforts, build brand advocates, and scale support efforts. Whether a company is just…

New analyst report recognizes Merkle’s pairing of tech with comprehensive packaged services for loyalty marketers Merkle, a leading technology-enabled, data-driven customer experience management (CXM) company, today announced that it ranked as a Leader in The Forrester Wave™: Loyalty Solutions, Q2 2021 by leading independent research firm, Forrester Research, Inc. The agency is recognized for its compelling loyalty experience management offering with the highest score possible in the solution vision…

Social Media sits at the center of people's daily lives and businesses are increasingly reliant on social data to inform strategic decision making across an organization. In fact, according to new research commissioned by Sprout Social —an industry-leading provider of cloud-based social media management software—and conducted online by The Harris Poll, 85% of business executives report that moving forward social data will be a primary source of business intelligence for their company, and nearly half (46%) expect their…

The new GetFeedback website represents SurveyMonkey’s latest phase of investment in an agile approach to CX that’s attracted customers like YETI, Peapack-Gladstone Bank, KLM Royal Dutch Airlines, and Mulberry SurveyMonkey, a leader in agile software solutions for customer experience, market research, and survey feedback, today revealed the newly rebranded GetFeedback website. Designed with the specific needs of CX leaders in mind, GetFeedback is an agile CX solution that delivers the ease, speed, and efficiency previously…

Thryv Holdings, Inc. , the provider of Thryv software, the end-to-end customer experience platform built for growing small business, has been named a leader in multiple categories in the newly released G2 Spring 2021 Reports. G2 is an online tech marketplace where technology users can discover and review technology and make informed decisions when purchasing software. Thryv earned 14 G2 Leader awards, breaking last quarter’s record for most honors in a single quarter. The Leader distinction is G2’s highest level award,…

Unified CX Platform Helps Businesses Adapt and Thrive in the New Era of Digital Transformation Acquire, a leading conversational customer experience (CX) platform, today announced the release of their newest software that streamlines customer conversations, automates workflows, and enables teams to better analyze support and service efficiency. Acquire's offering is the first platform designed to help businesses serve customers in the digital-first era of communication. Marketing Technology News: Comscore Elevates…

Infosys , a global leader in next-generation digital services and consulting, announced that it has been recognized as one of the top three service providers in the Nordics in the Whitelane Research and PA Consulting IT Sourcing Study 2021. The report ranked Infosys as the number one service provider in contractual flexibility, and ranked second in overall customer satisfaction across Nordics, owing to its ability to introduce new technologies and services, and drive business innovation and IT transformational changes for…

Services to initially launch at Fatburger and Johnny Rockets locations Stingray Business, a leading business-to-business multi-platform music and in-store media solution provider, and Space Factory Media, a digital media collective, today announced that they have signed an agreement to provide custom music, insights, and AV systems solutions for FAT Brands, a leading global franchising company that strategically acquires, markets and develops fast casual and casual dining restaurant concepts around the world. Marketing…

SugarCRM Inc. today announced that American Marketing & Publishing (AMP), the leading provider of local marketing services for small, independent businesses, has expanded its use of the Sugar platform for CRM to deliver highly tailored and efficient customer experience. A fine-tuned view of each customer proved essential as small businesses everywhere are faced with shifting business models and new challenges during the pandemic. Marketing Technology News: MarTech Interview with Clare Dorrian, Chief Marketing Officer,…

Persistent Systems  has placed as a Leader by leading global technology research and advisory firm Information Services Group (ISG) in ISG Provider Lens™ report 2021 for Salesforce Ecosystem Partners. Persistent is a Leader in the categories of Implementation Services for Marketing Cloud Midmarket, Implementation Services for Core Cloud Midmarket, and Managed Application Services Midmarket in the U.S. and Germany. The ISG Provider Lens™ reports provide an objective, data-driven assessment of technology and service…

Maru Group (‘Maru’) the global CX and Insights Software & Advisory Services company, has announced the launch of Emotion in CX, an innovative, holistic Feel, Behave, and Think philosophy approach that allows you to accurately capture customer emotion. Marketing Technology News: MarTech Interview with Ché Wijesinghe, CEO at Cape Privacy Powered by HUB, Maru’s proprietary software, Emotion in CX solution enables businesses to continuously improve the Customer Experience by diagnosing the emotional relationship. HUB…

Infosys Cobalt and LivePerson's Conversational Cloud and AI combine to help enterprises capture the full sales impact and cost savings from conversational experiences Infosys, a global leader in next-generation digital services and consulting, and LivePerson, Inc., a global leader in Conversational AI, today announced a new 360° partnership to help brands manage AI-powered conversations with consumers and employees over SMS, web sites, apps, and the messaging channels they use every day. The partnership will enable brands…

Based on its recent analysis of the global unified communications (UC) performance management and meeting insights market, Frost & Sullivan recognizes Vyopta with the 2021 Global Customer Value Leadership Award. Vyopta has become a trusted partner for leading organizations worldwide, helping them optimize workplace collaboration by offering a single-pane-of-glass view into UC usage and performance insights. The company has significant UC experience, with a strong global presence strengthened through strategic…