PvX Partners, the financing platform designed for scaling consumer apps, announced $3.8M in seed funding co-led by Play Ventures and General Catalyst, with participation from angel investors such as Michail Katkoff (Founder, Deconstructor of Fun) and Matej Lancaric (Founder, two & a half gamers). PvX Partners will use the funding to expand operations across their platform starting with PvX Capital.

“Having built gaming companies ourselves, we know the funding dilemma firsthand”

Every successful gaming or consumer app inevitably reaches an inflection point wherein user acquisition becomes predictable enough to fuel rapid scale. Founders who hesitate to invest during this critical phase risk losing ground to faster-moving competitors or facing escalating customer acquisition costs. Historically, existing financing options have carried significant downsides, ranging from the slow pace of bootstrapping to the dilution of equity or the riskiness of traditional debt.

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PvX Capital, in partnership with General Catalyst’s Customer Value strategy and balance sheet, provides Cohort Financing for scaling gaming and consumer apps. PvX Capital allows businesses to increase marketing budgets as they demonstrate reliable returns, focusing on companies who want to scale up to $25M per year, while sharing in the downside risk in the event of underperformance. A streamlined underwriting process enables PvX to deliver term sheets within 24 hours and deploy funds within days of signing. PvX has already provided capital to support several fast-growing consumer apps, including Dabble, Top App Games, MysteryTag, and Playsome.

“Having built gaming companies ourselves, we know the funding dilemma firsthand,” said Joe Wadakethalakal, Co-Founder and CEO of PvX Partners. “Founders with reliable returns on marketing spend shouldn’t have to dilute their ownership or risk their business just to grow. This is the financing model I wish I had back then—it combines the flexibility of equity and the efficiency of debt into a better solution that works with founders, not against them.”

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“With deep gaming and finance expertise–and an impressive track record scaling businesses–this team knows how to power growth financing,” said Kenrick Drijkoningen, General Partner at Play Ventures. “Right now, growth equity is expensive and scarce. It’s the right time for a new model to help consumer businesses scale. PvX’s cohort financing is exactly what our portfolio needs, fast and flexible growth capital without extra dilution–a true win-win.”

“Joe’s deep experience as a serial entrepreneur and business leader—having successfully scaled a consumer gaming app—made for a strong founder-market fit, which was attractive to General Catalyst,” said Niko Bonatsos, Managing Director at General Catalyst. “With PvX Partners, founders can leverage its creative financing and analytics products to scale their businesses without sacrificing equity.”

PvX Capital is the first offering from PvX Partners, which is developing its “Unified Operating System”, a comprehensive toolkit to support user acquisition, product development, and capital allocation. The platform is backed by PvX Lambda, a proprietary machine-learning driven intelligence platform and database. Today, this technology supports the underwriting process, evaluates investment candidates against industry trends, and forecasts future outcomes. PvX Lambda is fundamental to the company’s broader vision to build integrated data–driven services that will transform how gaming and consumer app companies grow and succeed.

PvX Partners was co-founded by Joe Wadakethalakal, Ridzki Syahputera, and Zhen Jie Sim, who along with the founding team bring more than 60 years of collective experience in gaming and finance from companies like Mobile Premier League, NetEase, Homa Games, ZM Capital, JP Morgan, Evercore, and Morgan Stanley. Their hands-on operating and investment background in high-growth gaming companies inspired them to create PvX Partners and empower more developers to not just compete—but win.