The enhanced Searchspring analytics suite features 10 comprehensive reports designed to optimize the entire shopper journey and provide merchants with unparalleled clarity and control and empowers merchants to optimize every stage of the shopper journey. With tools like the Zero Results Report, merchants can uncover unmet customer demands, reduce abandonment rates, and capture lost opportunities. The Search Report provides actionable insights into shopper intent by analyzing search trends and refinement actions like filtering and sorting.

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“At Fastr, we’re thrilled to see Searchspring empowering ecommerce merchants with next-gen analytics,” said John Murdock, CEO at Fastr. “These new reports provide unprecedented visibility into shopper behavior, enabling merchants to make data-driven decisions that will transform the online shopping experience. By equipping retailers with actionable insights, Searchspring is setting a new standard for innovation in the ecommerce industry, and we’re excited to partner with them on this journey.”

The suite also includes reports on customer refinement behaviors, such as the most-used filters and sorting options, enabling merchants to align inventory planning and streamline navigation. Additionally, the A/B Experiments Report helps merchants evaluate merchandising strategies and boost conversion rates.

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“Too often, analytics dashboards are overloaded with data but lack actionable clarity, leaving merchants overwhelmed and unsure of their next move,” said Alex Kombos, CEO of Searchspring. “Our new analytics suite is designed to cut through the noise, delivering focused insights that directly impact operations. By prioritizing results that matter—like reducing search abandonment, optimizing merchandising, and improving AOV—we’re helping merchants take immediate, meaningful actions to enhance their shopper experience and drive growth. It’s about simplifying the complex and making data work for our customers, not the other way around.”

Enhanced features like detailed dashboards, advanced drill-down capabilities, and seamless data sharing tools allow merchants to act on insights, improve discovery, and capitalize on buying behavior—cementing Searchspring’s role as a leader in ecommerce innovation.