On-Demand Data Platform Signals Playbook Recognized as a Highly Effective Tool That Connects Disparate External Data with Deep Context to Help Business Leaders Achieve Growth

Signals Analytics has been chosen by Frost & Sullivan, the Growth Partnership Company, as the recipient of the 2019 Frost & Sullivan Technology Innovation Award, Data Analytics.

The data analytics company was specifically chosen for its next-gen, on-demand data platform that connects disparate external data with deep context to help brands better align with evolving trends.

The award is based on both the company’s overall performance and the effectiveness and success of its Signals Playbook, a cloud-based data intelligence platform that aids business executives in decision-making.

The platform’s unique design applies proven military principles of open-source intelligence to the consumer goods, food and beverages, and life sciences industries. By utilizing military intelligence principles in product portfolio management and corporate innovation, Signals Analytics is able to separate and identify insightful data points from unstructured data points. Using the data uncovered from market trends, customers can anticipate their target consumer-related trends, respond to consumer needs in real time, and drive omnichannel experiences that lead to revenue growth.

Marketing Technology News: Orb Intelligence and LiveRamp Partnership Unlocks International B2B Data-Driven Advertising Opportunities

“Frost & Sullivan applauds Signals Analytics’ efforts in designing analytics solutions with the objectives and workflows of business leaders in mind,” said Hiten Shah, Research Analyst, Frost & Sullivan. “Signals Playbook is a highly effective tool business leaders can use to collect and analyze competitive intelligence. The tool helps analysts drill down datasets to generate accurate insights and helps business executives develop a more holistic perspective of how external market activities affect their business processes.”

Both founders of Signals Analytics, Gil Sadeh and Kobi Gershoni, have served in military Israeli intelligence units, where they utilized open source (OSINT, signals (SIGINT) and human (HUMINT) intelligence. In founding Signals Analytics, they have translated that experience into tangible products to drive impactful business outcomes. The platform helps companies drive their strategic decisions at each stage of product development, ranging from discovering market opportunities and launching a product in response to growing product demand after its launch.

Marketing Technology News: Adwerx Creates Customized Retargeting Digital Advertising Program For Luxury Portfolio International

“Globally, brands face challenges while extracting actionable insights from external data sets. Traditionally, companies use data analytics on their internal data for operational use cases, and typically leave growth and product innovation decisions to external agencies. This is exactly why we created Signals Analytics – to help companies evolve from point-in-time data reports and projects, to a system that is on-demand and in real-time, to give them a 360 degree view of their ecosystem,” said Gil Sadeh, co-founder and CEO, Signals Analytics. “Our platform goes way beyond just social data and connects vast amounts of unstructured, external data sources related to consumers, markets and technologies, to help companies expand their analytics capabilities. This enables a more holistic approach that puts data analytics at the heart of growth decision-making. We are honored by Frost & Sullivan’s recognition of our success and innovation.”

Signals Playbook has been deployed by some of the biggest brands in various industries and is being used to effectively make sense of the unstructured data gathered from disparate data sources across platforms.

Marketing Technology News: Kode With Klossy Partners with the Ad Council’s She Can STEM Campaign to Celebrate the Bright Futures of Girls in STEM