We’ve made some changes around here this year, including continuing to develop the SmarterHQ team to bring our clients the very best technology and talent in the martech industry.

To scale our R&D department, we recently welcomed Brian Elkins as our new CTO. Brian joins our senior leadership team with over 25 years of engineering and business management experience. His expertise encompasses Agile software development, engineering, product management, and cloud architecture in startup and large companies. He has built, grown, and led global cross-functional teams that have delivered over $400MM in new products and services to market.

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“Brian excelled in an extensive hiring process—his experience, skillset, and character quickly set him apart,” said our CEO & President, Michael Osborne. “He has immediately made an impact here and is a true visionary for running a high-performing R&D organization. We’re excited to see how SmarterHQ evolves under his guidance.” 

“Brian is a complete professional, bringing to our engineering teams his extensive expertise and an innovative mindset that will elevate SmarterHQ to the next level,” said Dean Abbott, our Co-Founder & Chief Data Scientist. “With Brian heading up R&D, I am able to place a deeper focus on data science and the manifestation of predictive analytics in our platform.”

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“We started SmarterHQ in 2010 with the idea to apply machine learning to marketing decisions in ways no one had done before,” Dean added. “I could not be more thrilled for the future of SmarterHQ and the opportunities ahead to strengthen and expand our expertise in the retail, travel and hospitality, and financial services space.”

Brian currently lives in Austin, Texas, so naturally, he will be working out of our Austin office. In his spare time, Brian enjoys spending time with his wife, their six kids, and their dog Ruby. He is an avid outdoorsman who has spent the past 30 years fishing, hunting, hiking, and riding the mountains, both with a bike and a board. He loves Texas barbecue, and of course, there is always room for dessert.

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