Lara Sinclair

Lara Sinclair is head of content at Simple. She was marketing writer for The Australian newspaper for 10 years and, previously, editor of B&T Magazine, where she covered dot com booms and busts, tech booms (but not busts), campaign launches and cock-ups, and every imaginable type of industry event, awards show and scandal. When she is not creating content for Simple she can be found running around after her 6-year old twins (or just running), reading long novels, binge-viewing Scandanavian TV shows and searching for the perfect flat white.