Lara Sinclair, Author at MarTechSeries

Lara Sinclair

Lara Sinclair is head of content at Simple. She was marketing writer for The Australian newspaper for 10 years and, previously, editor of B&T Magazine, where she covered dot com booms and busts, tech booms (but not busts), campaign launches and cock-ups, and every imaginable type of industry event, awards show and scandal. When she is not creating content for Simple she can be found running around after her 6-year old twins (or just running), reading long novels, binge-viewing Scandanavian TV shows and searching for the perfect flat white.

Brand Consistency Issues Hinder Marketers’ Ability to Tackle Customer Experience

Almost two in three marketers have expanded their responsibilities beyond marketing to include managing the customer experience but the same …

Lara SinclairJune 25, 2018, 5:30 pmJune 25, 2018 0 1610

MarTech Interview with Ezra Doty, CEO and Co-Founder at Quorum

MarTech Interview with Jon Perera, CMO at Highspot

MarTech Interview with Clint Tasset, CEO and Founder at Adswerve

MarTech Interview with Allyson Kapin, Co-Founder at Rad Campaign and Founder at Women Who Tech

MarTech Interview with Vanita Pandey, VP of Marketing at Arkose Labs

TechBytes with Neil Sweeney, Founder and CEO at Freckle

TechBytes with Cris Kuehl, VP of Analytics and Client Insights at Sitel Group

TechBytes with Sunil Karkera, Global Head at TCS Interactive

TechBytes with Ya-Bing Chu, VP of Product at Formation

TechBytes with Jenn Deering Davis, Head of Communications at Cision

Fireside Chat with Mike Davie, CEO at Quadrant

Fireside Chat with Mitch Ratcliffe, Marketing Partner at Metaforce

Fireside Chat with James Ontra, Co-Founder at Shufflrr

Fireside Chat with Cameron Church

Fireside Chat with Matthew Biboud-Lubeck

Where Marketing Meets Sales – Building an Engaging Digital Footprint at Scale

Is Facial Recognition the New Business Card?

Connecting the Modern Seller to the Modern Buyer: The Role of Marketing in Sales Enablement

B2B Marketing Hacks: Lead Follow-Up at Shows … No Excuses!

Marketing Mix Modeling and Multi-Touch Attribution: Why a Multi-Model Approach is a Marketer’s Measurement Dream

How the Chicken Wars Showed Us Video Asset Management Is Nothing to Squawk At

ITP2.1 and the Future of Data as We Know It

e→d Films Thrives Online Thanks to New E-Commerce-Based CMS

Survival of the Fittest: 6 Ways Businesses Can Ethically Adapt

Putting Brand Safety in Context for Digital Publishers

Teads for Publishers (TFP) Sets New Benchmarks with AI-Powered Video and Display Experiences

What Makes Artificial Intelligence Marketing so Powerful?

Highspot Swings Sales Strategy into Action with AI-powered SmartPage Technology

Adobe Magento BI Launches New Features

What Is AI Marketing and How It Impacts SaaS Cloud Industry?

Lara Sinclair