Author

Lara Sinclair

Lara Sinclair is head of content at Simple. She was marketing writer for The Australian newspaper for 10 years and, previously, editor of B&T Magazine, where she covered dot com
booms and busts, tech booms (but not busts), campaign launches and cock-ups, and every imaginable type of industry event, awards show and scandal. When she is not creating content for Simple she can be found running around after her 6-year old twins (or just running), reading long novels, binge-viewing Scandanavian TV shows and searching for the perfect flat white.

Guest Authors

Brand Consistency Issues Hinder Marketers’ Ability to Tackle Customer Experience

Lara Sinclair Jun 25, 2018 0

Almost two in three marketers have expanded their responsibilities beyond marketing to include managing the customer experience but the same proportion still struggle to meet basic…
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