Author

Lara Sinclair

Lara Sinclair is head of content at Simple. She was marketing writer for The Australian newspaper for 10 years and, previously, editor of B&T Magazine, where she covered dot com
booms and busts, tech booms (but not busts), campaign launches and cock-ups, and every imaginable type of industry event, awards show and scandal. When she is not creating content for Simple she can be found running around after her 6-year old twins (or just running), reading long novels, binge-viewing Scandanavian TV shows and searching for the perfect flat white.

Guest Authors

Brand Consistency Issues Hinder Marketers’ Ability to Tackle Customer Experience

Lara Sinclair Jun 25, 2018 0

Almost two in three marketers have expanded their responsibilities beyond marketing to include managing the customer experience but the same proportion still struggle to meet basic brand governance expectations, new research from Simple and…
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