Lara Sinclair, Author at MarTechSeries

Lara Sinclair

Lara Sinclair is head of content at Simple. She was marketing writer for The Australian newspaper for 10 years and, previously, editor of B&T Magazine, where she covered dot com booms and busts, tech booms (but not busts), campaign launches and cock-ups, and every imaginable type of industry event, awards show and scandal. When she is not creating content for Simple she can be found running around after her 6-year old twins (or just running), reading long novels, binge-viewing Scandanavian TV shows and searching for the perfect flat white.

Brand Consistency Issues Hinder Marketers’ Ability to Tackle Customer Experience

Almost two in three marketers have expanded their responsibilities beyond marketing to include managing the customer experience but the same …

Lara SinclairJune 25, 2018, 5:30 pmJune 25, 2018 0 1744

MarTech Interview with Hugh Fletcher, Global Head of Consultancy and Innovation at Wunderman Thompson Commerce

MarTech Interview with Parker Morse, Founder and CEO at H Code

MarTech Interview with Dennis Becker, Chairman and CEO at Mobivity

MarTech Interview with Steve Gershik, CMO at inRiver

MarTech Interview with Howard Brown, Founder and CEO at ringDNA

Prediction Series 2019: Interview with Scott Webb, CEO at Avionos

TechBytes with Robert McGovern, CEO at PreciseTarget

TechBytes with Daniel Winterstein, Co-Founder at Good-Loop

TechBytes with Priya Patel Dockerty, Marketing Director UKI and Nordics at Magnolia

TechBytes with Joe Toscano (BEACON) and Darren Guarnaccia (Crownpeak)

Fireside Chat with Brandon Logsdon President and GM, Marketing Cloud Solutions at PDI

Fireside Chat with Mike Davie, CEO at Quadrant

Fireside Chat with Mitch Ratcliffe, Marketing Partner at Metaforce

Fireside Chat with James Ontra, Co-Founder at Shufflrr

Fireside Chat with Cameron Church

Social Selling Is Risky Business: How to Mitigate the Dangers

How Can Marketing Team Up with Sales on Personalization’s ‘Last Mile’?

Why GDPR Changes Everything…for the Better

A-Z Glossary For Good TV Marketing – Part 3

A-Z Glossary For Good TV Marketing – Part 2

Social Selling Is Risky Business: How to Mitigate the Dangers

Ad Fraud: The New Way to Launder Money

What’s Up, Doc?: How Digital Technologies and AI Are Changing Healthcare

Where Are NFPs Going Wrong with Their Advertising?

We Sent a Photographer to Profile the Lives of Translators Around the World, Here’s What We Learned

75 Inspiring Martech Leaders Who Are Prepared for 2020

Tech Fraternity Finds Inspiration in Sundar Pichai’s Promotion as the New CEO of Alphabet

Uberflip’s SnapApp Acquisition Welds Personalized Content with Lead Qualification

Fan-tastic FC Barcelona and 80 Million Instagram Followers: What Every Marketer Could Learn from Rakuten Arena’s Omnichannel Media Marketing

What Louis Vuitton (LVMH) Buying Tiffany & Co. Means for Retail Marketing

Lara Sinclair