Matt Harada

Matt runs Sovrn's data business as well as its demand relationships. Prior to Sovrn, Matt was the CEO of a small software business called PPCPath that helped small businesses manage their paid search campaigns. PPCPath evolved from Trada, the first crowdsource paid search marketplace, where Matt was VP Finance. Matt's passion for data and analysis comes from his days at ServiceMagic (now HomeAdvisor) where he ran financial planning and analysis.