Why Digital Imagery Is More Than a Marketing Tool

Images are associated with marketing for good reason. Visual elements are instantly recognizable, stir emotions, and create trust. Brands rely heavily on logos and beautiful imagery for messaging, advertisements, and consumer recognition. Use-cases become more complex as technology advances and new channels pop up. But what about all the other ways companies use digital imagery beyond marketing? Digital imagery is everywhere. As the world continues its march to digital-first communication, imagery is increasingly…