Targeting Gen Z and Millennials With Top Series & Movies

Clix, the fast-growing digital “guidance guru” for streaming movies, series and Clix’ original content reports that 99 percent of its 12 million global audience are watching via mobile phones and tablets.1 The nearly exclusive mobile behavior targeting “what-to-watch” consumer demand in a sea of streaming content represents an industry first. According to Google Analytics, Clix users are migrating to mobile en masse to first discover their top entertainment choices prior to watching on any screen and platform.

“Our consumers, especially millennials and Gen Z, expect to get their information about what-to-watch instantaneously – anytime, anywhere in this ever-shifting landscape,” said Ed Sullivan, Clix Founder and CEO. “Our users know Clix is allied with top streamers to make it easier to find the best of what to watch.”

“These pivotal behavior observations are indicative of a shift in audiences in general demanding additional control over how they navigate entertainment consumption”

Clix’s 12 million registered users are growing by nearly 800,000 U.S.-based users monthly, according to Google Analytics. The company has a strong global audience as well with about half of new user traffic derived from entertainment centric young audiences such as users from India, the Middle East, Asia, and Western Europe.

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“Everyone is walking around with a TV in their pocket – and that time-burning question on their lips: ‘What should I stream today?’ said Stacy Jolna, Clix Founder and CMO and recognized industry disrupter who was on the original executive team that launched media disruptor TiVo. “Clix on your iphone or Android device is the quickest way to see our “discover and watch” recommendations called ClixPix, whether you’re riding the subway, simply bored in class, or group chatting about the hottest new series and movies.

“These pivotal behavior observations are indicative of a shift in audiences in general demanding additional control over how they navigate entertainment consumption,” added Jolna. “Technology has taught us to expect instant gratification and Clix offers that with “what to watch” guidance which saves time and the frustration of wading through an abundance of offerings on streamers and other platforms. It’s about delivering clarity in a time of chaos and making viewing stress-free and fun for our consumers.”

“Our top video-centric suggestions of what to stream, ClixQuizzes on TV, movies and sports, as well as our growing shopping functionality for just what you want to buy, together, creates a personal connection to our viewers,” adds, Patricia Sullivan, Founder and Chief Creative Officer. “Our viewers’ demands and desires are Clix’s guide for what we will unveil next. We know they don’t want more guides and grids to struggle through as they search for their entertainment experience.”

The Clix what-to-watch methodology combines artificial intelligence and machine learning as well as expert human editorial curation, script and cinematography excellence, great acting and directing all contribute to our recommendations as well as the opinion of our Clix social community.

Adds Ed Sullivan, “Get it right for the consumer and we’ll get it right for all of the stakeholders in the ecosystem!”

Clix is focused on advancing the mobile, desktop and home screen entertainment experience, available on over 80 long-form linear channels and platforms, including Roku, Apple TV, Amazon Fire TV, FreeVee, BoxOne, and LG Smart TVs. The majority of Clix’s viewers are Gen Z and millennials who prefer their mobile device for fast-paced “what-to-watch” updates.

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