LiveXLive’s Exclusive PPV Digital Concert Series Total Ticket Sales Surpass $850,000 And Over 32,000 Tickets

Delivers an ‘Arena Style’ LiveXLive Performance to Fans Worldwide at Home During COVID-19

LiveXLive Media, Inc., a global platform for livestream and on-demand audio, video and podcast content in music, comedy and pop culture, announced that since launching its livestream Pay-Per-View (PPV) and digital touring platform in May 2020, LiveXLive has sold over 32,000 PPV tickets in over 96 countries at an average price of $27, generating over $850,000 in ticket sales.

LiveXLive PPV initiative was created as a revenue-share model to support artists while concerts and touring are at a standstill during COVID-19. LiveXLive’s PPV platform allows artists to go direct-to-fans and perform full length concerts with unique behind the scenes footage, docureality-style coverage coupled with premium tiered ticket pricing, including VIP experiences, exclusive merchandise, digital meet-and-greets, and other event-exclusive perks.

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“The enormous early success of our livestream pay-per-view offering can be attributed to super engaged fanbases, electrifying performances, and LiveXLive’s unique talent-centric music platform focused on connecting artists and superfans,” said Dermot McCormack, president of LiveXLive. “Our newly created pay-per-view platform provides the music industry with new revenue streams, which benefit artists, managers, agents, publicists, and other music professionals.”

As part of its PPV offering, LiveXLive utilized its various promotional channels reaching over 873,000 paid subscribers, 34 million email registrations, and 850k followers on social media. LiveXLive also simulcasts its events across its owned and operated platform, mobile and SmartTV apps and channels, as well as its own and the artist’s various social media channels on Facebook, Twitch, Twitter and YouTube.

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Past PPV events include Live From Out There, which has resulted in over 100 PPV shows livestreamed on LiveXLive, including Goose Bingo Tour, Twiddle Roots Tour, Ani DiFranco’s “Prison Sessions”, and Virtual Summer Camp Festival and a K-Pop concert. Future exclusive LiveXLive PPV events include top artists such as Pitbull,  NellyJeremih and a Modern Drummer Neil Peart Tribute, plus many more.

Since January 1, 2020, LiveXLive has live streamed 71 live music events and 1,200 artists, an increase of over 470% and over 1,100%, respectively, as compared to the same time period last year. LiveXLive’s platform has generated over 88 million livestream views and over 5 billion video views on TikTok.

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MTS Staff Writer

MarTech Series (MTS) is a business publication dedicated to helping marketers get more from marketing technology through in-depth journalism, expert author blogs and research reports.

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