Super Hi-Fi Signs Octave Group To Improve The Retail Music Experience

Super Hi-Fi Signs Octave Group To Improve The Retail Music Experience

Partnership to help retailers with new audio capabilities

Super Hi-Fi, the AI-powered audio platform that creates engaging digital music listening experiences, announced that it has signed an agreement with Octave Group, a leading provider of music and branded entertainment experiences in retail, bars, and restaurants. The agreement will enable Octave Group, including PlayNetwork and TouchTunes, to offer selected Super Hi-Fi music technology in a fully integrated solution.

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“Octave Group’s focus on creating meaningful, emotional connections with music for brands strongly aligns with our mission to build next generation listening experiences,” said Zack Zalon, co-founder and chief executive officer at Super Hi-Fi. “We are excited for the relationship with Octave Group and the opportunity it presents us to help significantly improve the overall retail music experience.”

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In addition, Super Hi-Fi offers a wide range of capabilities including perfect song transitions, dynamic insertion of audio ads and promotional content, sonic branding, interstitials, audio news and podcast snippets, all perfectly stitched together for a high quality, fully produced result.

“Our singular purpose at Super Hi-Fi is to help digital music providers deliver better experiences to their customers,” says Zalon. “We are truly looking forward to working together with Octave Group and collectively delivering on that purpose.”

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MTS Staff Writer

MarTech Series (MTS) is a business publication dedicated to helping marketers get more from marketing technology through in-depth journalism, expert author blogs and research reports.

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