Partnership has seen 200%+ increase YoY in Unruly-generated revenue

TMB, the leading community-driven entertainment company with brands like FailArmy, Family Handyman, People Are Awesome, Reader’s Digest, Taste of Home, The Healthy, and The Pet Collective, announced the selection of Unruly, a leading Connected TV and video advertising platform, and a part of the Tremor International end-to-end advertising platform, as a preferred SSP.

Since the formation of their partnership, Unruly has driven a more than 200% increase YoY (2021 vs 2022) in revenue for TMB, attributed to PMP deals set up in Unruly’s CTRL platform and increased demand driven by both Unruly’s sales channels and the Tremor Video DSP, the demand side of Tremor International’s end-to-end platform.

Marketing Technology News: Trident AB Ranks As the Most-Trusted A/B Testing Tool on Shopify

TMB continues to expand its streaming TV presence, with four FAST channels and O&O CTV apps for seven brands, with more on the way. The company has hired more than 100 employees in the first half of 2022, continuing the momentum generated by its video-first strategy, which has resulted in more than 2.5 billion monthly viewership minutes across CTV, OTT, social media, and the web.

“As we’ve continued to grow and expand our global footprint and channel offerings, Unruly has proven to be an exceptional partner at each step along the way,” said Mike Richter, VP, Global Revenue Operations at TMB. “We’ve seen tremendous year-over-year growth in revenue – especially when taking advantage of their PMP tools – and are confident that in tapping into capabilities like audience and contextual targeting, our inventory will become even more attractive to buyers. We’re very excited to keep the positive momentum going with Unruly.”

“Beyond the growth TMB has seen in CTV and video on our platform, Unruly is proud to be a preferred SSP for TMB because they are true innovators in this space, effectively evolving from a social-first brand to producing go-to CTV content for viewers across the globe. Their evolution complements Unruly’s efforts to offer our partners new, strategic capabilities in the CTV space like contextual targeting and first ad slot targeting,” said Kenneth Suh, Chief Strategy Officer, Tremor International. “I look forward to the progress we’ll achieve together in the coming year with TMB’s great content in our majority-video & CTV marketplace.”

Marketing Technology News: MarTech Interview with Jeffrey Ha, Chief Go-to-Market Officer at Rev