Vodafone Extends Licensing Agreement with TiVo to Transform TV Viewing for Customers

Vodafone Extends Licensing Agreement with TiVo to Transform TV Viewing for Customers

Agreements provide broad access to TiVo products and IP portfolios

TiVo, the company that brings entertainment together and a wholly-owned subsidiary of Xperi Holding Corporation, announced that it has renewed its long-term commitment to Vodafone, a leading telecommunications company in Europe and Africa; signing new multi-year agreements, providing access to its products and a license to its patent portfolios.

“With this extension of TiVo’s services, Vodafone is maintaining its service offerings and keeping audiences engaged in the hugely competitive entertainment landscape.”

Vodafone, with its commitment to connecting people and businesses for a better future, has more than 300 million mobile customers, over 27 million fixed broadband customers and more than 22 million TV customers. The extension to its existing agreements provides Vodafone with access to a range of TiVo products, including Content Discovery, Conversational Voice and Insight Data Analytics. The new agreement also provides access to TiVo’s patented innovations that are protected by its patent portfolios.

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Under the agreements, Vodafone will have access to more products and services from the Xperi portfolio alongside TiVo’s current solutions and services on the VTV platform, that include TiVo’s Conversational Voice functionality and Search and Personalized Recommendations. Vodafone will also utilize TiVo’s Insight to derive business insights from their platform, ensuring they are able to continue to provide best-in-class services to their customers.

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“This expanded agreement with Vodafone reinforces the value that TiVo’s innovative technology portfolio brings to the telecommunications industry,” said Matt Milne, chief revenue officer, Xperi. “With this extension of TiVo’s services, Vodafone is maintaining its service offerings and keeping audiences engaged in the hugely competitive entertainment landscape.”

TiVo has spent decades investing in research and development to create market-leading technologies for the media and entertainment industry. TiVo’s innovative solutions touch practically every aspect of consumers’ day-to-day interaction with their entertainment, enabling customers to build customized, next-generation digital entertainment solutions for users around the globe.

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MTS Staff Writer

MarTech Series (MTS) is a business publication dedicated to helping marketers get more from marketing technology through in-depth journalism, expert author blogs and research reports.

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