Avatria Adds Magento Integration to Avatria Convert

Flagship Conversion Optimization Platform to Work Seamlessly with Popular e-Commerce Software

Avatria, a digital commerce firm and developer of innovative e-commerce solutions, announced that its flagship platform Avatria Convert  now seamlessly integrates with Magento. Recently launched, Avatria Convert helps online retailers increase their e-commerce conversion rates, adding intelligence to category pages in order to help customers find what they need.

Magento users can now onboard Avatria Convert at the click of a button with no issues or disruptions, as Convert supports everything from Magento 1.6 to the latest version of Magento 2, assuring seamless sort order optimization for items on any eCommerce site.  The Magento implementation takes 30 minutes or less and requires no developers or coding, while present and future updates occur automatically.

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Additional integration highlights include:

• Update Schedules – Magento users have access to fully customizable update schedules, as they can choose the frequency, day, and hours updates will occur to maximize site performance.
• Product Positioning Groups –Users have granular configuration options for full control over update rules, schedules, and optimization strategies for different sets of product categories and lists.

“As Magento is one of the most widely utilized e-commerce platforms worldwide, it made sense for us to ensure that Avatria Convert would be readily compatible with it,” said Harry Thakkar, Partner at Avatria. “With this integration completed, we have ensured that all current and prospective Avatria clients utilizing Magento can use it seamlessly with Convert now and for any new updates in the future.”

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Avatria Convert works by utilizing a company’s existing Google Analytics data and machine learning to identify the products that are most likely to be purchased, then updates the site to assure that customers see the most relevant results at the top of the page.  Convert generates its rankings via a proprietary algorithm that looks at over 40 different product, sales and customer behavior metrics.

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