Spanish media conglomerate accelerates multi-platform content creation with increased access to a new content management platform and editing tools

Avid announced that Atresmedia Corporación de Medios de Comunicación S.A. (Atresmedia) will achieve a dramatic leap in remote workforce collaboration, efficiency and flexibility, along with the ability to easily scale its operations with its transition to Avid’s subscription-based tools and platforms for content production. The Spanish multichannel broadcaster has signed an agreement for upgrading and cross-grading existing user seats on the Avid MediaCentral® platform and Avid video editing software, ensuring reliability so that editors, producers, journalists, assistants and other workflow contributors always have access to the latest Avid functionality wherever they choose to work.

Avid’s MediaCentral and Media Composer solutions connect teams in the facility, in the field and at home, by accessing their remote workflows from anywhere to develop the most compelling stories faster and deliver them across multiple platforms. Avid solutions provide Atresmedia with greater flexibility to scale resources and capabilities to deliver the highest quality content under tightening deadlines.

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The amount of content Atresmedia produces for their own channels and shares on other outlets will continue to escalate, so a constant evolution of the technical foundation is a must to always be ready. Avid continues to empower Atresmedia with the immediate flexibility and scalability that the creative teams require to stay ahead of the shifting demand for content. This strategic project is a natural evolution of the relationship between Atresmedia and Avid in place since 2015, but with the aim to introduce new capabilities and features gradually to improve the user experience, increase efficiency and shorten time to air.

Avid’s Chief Revenue Officer Tom Cordiner said, “Atresmedia is a very large yet nimble organization with widely diverse content output that has occupied the leading-edge of production innovation for many years. We’re extremely pleased that their strategy to stay out in front will benefit from the subscription availability of Avid tools and solutions.”

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Broadcasters around the globe like Atresmedia are turning to Avid’s subscription-based creative tools and content platforms for optimally flexible and scalable workflows that adapt to evolving production needs.

Atresmedia has also added the advantage of multi-year enterprise-wide access to the Avid Learning Central subscription-based e-learning platform. Designed to empower teams and individuals to learn at their own pace and maintain technical proficiency, Avid Learning Central continuously refreshes training on creative tools, media storage and management, and other core functions of production workflows.