BBTV Holdings Inc. , the leading creator monetization company with a mission to help creators become more successful, announced that it has further expanded its Content Management business and signed a deal with a top 3 major news network and major US cable channel.

• Content Management is a key and growing component of BBTV’s Plus Solutions and continues to represent one of the Company’s highest growth trajectories and gross margins.
• In BBTV’s Q2 2021 earnings report August 11th, the Company reported that Q2 2021 Plus Solutions revenue, which includes Content Management, increased by 65% compared to Q2 2020.
• BBTV’s Content Management Solutions have scaled to support content creators of all sizes and genres from small independents to global media enterprises.
• Enterprise media clients utilizing BBTV’s Content Management solutions include the National Basketball Association (NBA) and Sony Pictures among others.

“Digital has really leveled the playing field when it comes to reaching and engaging digital audiences, as well as monetizing content,” comments Lewis Ball, VP Strategy, BBTV. “This latest major signing showcases the strength of our Content Management offering and demonstrates the value that we bring to creators of all sizes. By working with BBTV, enterprise and independent content creators can equally benefit from a greater understanding of their digital fan base, while also benefiting from new revenue streams.”

Marketing Technology News:  Avtex Wins 2021 Pandemic Tech Innovation Award

This latest signing joins a number of major longstanding enterprise partners that utilize BBTV’s Content Management offering, including The Canada Media Fund (CMF). CMF is a not-for-profit corporation that delivers $364 million in funding annually to support Canada’s television and digital media industries and a longstanding client for BBTV.

“The digital era has brought new opportunities to engage with domestic and global fans of Canadian content.  BBTV has been a great partner in driving growth for us over the past three years on digital platforms. The creativity and insight that we’ve benefitted from in working with BBTV has been a valuable part of our IP discoverability strategy, and a great asset in promoting outstanding Canadian films, TV shows and docs to new generations of viewers.” commented Paulina Abarca-Cantin, Programming and Operations Lead for the CMF’s Encore+ YouTube channel.

BBTV’s Content Management solutions combine industry-leading expertise with powerful proprietary technology, and enables creators to have full control of their Intellectual Property and brand at scale in the digital space, while also maximizing their revenue potential.

Marketing Technology News:  MarTech Interview with Gary Burtka, VP U.S. Operations at RTB House