Identifi, the Leading Independent Workflow and Enterprise Content Management Software Provider for Banks and Credit Unions, Completes Strategic Growth Investment with Arcadea Group.

AdRoll and Improvado Partner to Empower Marketers with Streamlined Cross-Channel Attribution

Arcadea Group

Identifi, partners with Arcadea Group to accelerate growth in the banking and credit union market

Identifi, the leading independent provider of Enterprise Content Management and Workflow software for Banks and Credit Unions, has completed a strategic growth equity recapitalization with Arcadea Group, a long-hold, permanent capital growth investors in high quality software companies. This investment is the third for Arcadea in the Financial Services sector this year.

“The business represents the sort of growth, mission-criticality, capital efficiency and market position we look for in all of our investments and are excited to work together to achieve great outcomes for our banking and financial services customers.”

The transaction will see Identifi’s Founder and CEO, Alan Wiessner, continue in his role and maintain a significant equity interest as the business enters its next chapter of growth and scale. “We are extremely excited to partner with Arcadea for this next phase of Identifi’s journey. The institutional scale they will bring to us and our customers will allow for accelerated execution against our go-to-market and product strategies,” said Wiessner. He went on to mention “We look forward to leveraging Arcadea’s deep vertical software expertise as we increase the scope of our offerings and expand our reach to more customers that can benefit from our best-in-class solutions.”

Marketing Technology News: MarTech Interview with Andrew (Andy) Kieffer, CEO of Voxfeed

“We’re excited about this chance to partner with the Identifi team,” said Paul Yancich, Managing Director & Co-Founder of Arcadea Group. He added, “The business represents the sort of growth, mission-criticality, capital efficiency and market position we look for in all of our investments and are excited to work together to achieve great outcomes for our banking and financial services customers.

Marketing Technology News: How Smart App Developers are Growing Their IDFA User Base

Picture of Business Wire

Business Wire

For more than 50 years, Business Wire has been the global leader in press release distribution and regulatory disclosure.

You Might Also Like