Revamped look and feel from easyDITA highlights expanded software capabilities in Content Operations for Knowledge Management

Jorsek Inc., makers of the leading component content management system (CCMS) easyDITA is rebranding the company and its flagship product to Heretto (say it with us: Huh-ret-oh). This comes during a time of technological expansion and personalized demand across the knowledge management industry. Where easyDITA focused the majority of its resources on supporting technical publications through structured content, Heretto aims to expand its reach to encompass all content: knowledge, product, and reference content.

Marketing Technology News: MarTech Interview with Kris Hartvigsen, Founder and CEO at Dooly

“We’re stewards of structured content,” says Patrick Bosek, Heretto’s Co-Founder and CEO. “When the needs and demands of structured content evolve, it’s our job to do the same. We grow with the world we want to impact.”

Rather than leaving technical publications behind, Heretto will build upon the company’s long-established foundation in DITA to address a much broader set of challenges related to creating and delivering structured content for the world’s top companies. Heretto plans to help organizations create and publish high-quality knowledge to any audience regardless of language, channel, or location. Their mission is to help their customers create better knowledge experiences for better customer experiences, better employee experiences, and more profitable organizations.

Heretto is a ContentOps platform, a vision of what they want their customers to achieve with their content. A truly scalable enterprise content infrastructure built on interoperability and hyper-personalized knowledge experiences.

Marketing Technology News: Maven Supports Unified ID 2.0 Initiative