HealthCrowd’s Member Engagement Technology Abstract Featured At APHA’s 2021 Annual Meeting

HealthCrowd, a leading communications platform-as-a-service innovator in healthcare is pleased to announce the inclusion of a digital client program at the American Public Health Association (APHA) annual meeting and expo taking place October 27-29, 2021.

The abstract, submitted by a California health plan, is entitled “Utilizing Mobile Technology To Improve Access To Timely Follow-up Care After Hospitalization For Mental Illness.” With the goal of increasing follow-up care within 7 days of hospital discharge, the California health plan implemented a novel way to connect with individuals recently discharged from psychiatric inpatient facilities. The health plan partnered with their behavioral health administrator to pilot the integration of HealthCrowd’s mobile technology into the plan’s behavioral health case manager outreach system.

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In complement to the 2021 APHA theme, “Creating the Healthiest Nation: Strengthening Social Connectedness,” the results of the mobile technology program have been shown to amplify case manager outreach.

  • The enrollment rate was exceeded by nearly 4x the goal of 3% as 11.32% of eligible outreached members consented to text messages via an offline mini website (called a nanosite) between 2019 and 2020.
  • In 2020, 30% of the unique outreached members interacted with the campaign by texting keywords or responding to messages.

The secret sauce is HealthCrowd’s Best Next Nudge™ technology which gives its customers the ability to unify, harmonize and optimize individualized communications across their organization and ecosystem. With this technical innovation, HealthCrowd easily deals with scale, complexity and an almost infinite set of use cases.

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