VNTANA, the industry leader in 3D Content Management Software (CMS), today announces its latest round of funding, which will be used to scale and continue recruitment of the top talent across the organization. The oversubscribed round included participation by notable investors including Mark Cuban, Brendan Iribe (Co-Founder of Oculus), Tom Dolan, Anorak Ventures, Flexport, Chloe Capital and Mana Ventures. With this raise, VNTANA will continue its advancement of the production, sharing and management of 3D models and augmented reality (AR).

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“This latest round of funding propels us into the next phase of VNTANA and we are thrilled to work with these notable investors”

VNTANA makes 3D eCommerce fast and easy at scale, which has proven to double conversion rates and increase cart size by 60%. The company’s patented optimization algorithms allow brands such as Deckers Brands, Staud and Diesel to use their existing 3D designs to instantly create high-fidelity, fast-loading 3D assets that are automatically optimized for use across web, social media, advertising, game-engines and the metaverse. VNTANA makes it easy for brands across fashion, footwear, furniture, tools, sporting goods, and more to share and embed 3D and AR for sales and marketing use.

“As the world continues to shift to 3D, the need for specialized software to ingest, store, organize, render and collaborate on content represents an enormous opportunity,” notes Greg Castle, Anorak Ventures. “VNTANA has created the most robust system to solve these problems and I’m incredibly excited to support them on their journey.”

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VNTANA recently signed strategic partnerships with PTC and Joor which serve as catalysts to expand the team to scale and support these agreements. With these partnerships, VNTANA will offer its suite of products, including 3D CMS, 3D eCommerce, and 3D optimization, making 3D and AR assets accessible and manageable for a variety of retailers within their existing software tools. VNTANA’s headless architecture allows other platforms to quickly upgrade to 3D.

“This latest round of funding propels us into the next phase of VNTANA and we are thrilled to work with these notable investors,” says Ashley Crowder, co-founder and CEO of VNTANA. “From working with Mark Cuban to female-led Chloe Capital, we are in fantastic company with a team that has deep experience in gaming and eCommerce. These new investments also provide us with a strong foundation from which we can more aggressively execute on a number of new industry partnerships that offer us new channels to connect with brands who are looking to add 3D and AR to their eCommerce and advertising mix.”

Retailers are increasingly seeing the benefits of offering 3D and AR eCommerce, as it has proven to increase conversion rates and sales. In addition, 71% of consumers said they would shop more often if they used AR because the technology boosts confidence in buying decisions, which in turn increases customer satisfaction and loyalty. As more companies seek to add these capabilities to their eCommerce experience, VNTANA equips these retailers with the technology they need to make it a seamless experience.

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