WhiteSmoke, the leading all-in-one English content writing tool, announced the acquisition of Tel Aviv-based ad monetization platform – Wise Data Media. The buyout will help the digital marketing services provider to expand its business from web and mobile to video and programmatic in the coming months. The terms of the deal remained undisclosed at the time of reporting.

WhiteSmoke, founded in 2002, provides linguistic services that assist users to generate grammatically accurate and well-organized English content. The latest acquisition of Wise Data Media for approximately $5.3 million will boost WhiteSmoke’s growth strategy, deepening its operations in web and mobile ad services and expand operations in video ads

Itay Meroz, CEO at WhiteSmoke said, “The acquisition of Wise Data Media’s operations is the realization of our business strategy of rapid growth in income, improved profitability and WhiteSmoke’s augmentation of income sources. The acquired operations, which significantly improve our competitive positioning, has outstanding technological features such as the ability to carry out programmatic media buying which is expected to improve the profitability of our video field alongside a strong ability to quickly reach large volumes of activity.”

“Wise Data Media’s operations join the acquisition of GMS Digital’s operations which led us to show record income in the recent years with the strong growth of the video advertising field in the third quarter of 2016. We estimate that there will be a synergy between the two operations so that we can grow rapidly in order to generate a high value to the Company’s shareholders.”

Wise Data Media Corporation, founded in 2012 by CEO Tomer Sade, offers a wide-range of ad media solutions through WISE for mobile, video, content and analytics. WISE Platform provides real-time, relevant and customized ad monetization suite using data to understand, engage and retain customers through integrated marketing strategies across web. CEO Sade has previously donned the role of CEO of Israeli digital advertising agency Publicis e-dologic and Saatchi and Saatchi Interactive Israel.

The latest acquisition highlights the growing number of martech-related start-ups being scooped up by Unicorns. The Acquisition Timeline maintained by MarTech Series expects at least 250+ acquisitions in marketing technology industry in 2017.