Luxury fashion and lifestyle brand, Ralph Lauren EMEA, has appointed global affiliate and partnership marketing agency, Silverbean, to manage its affiliate marketing activity across Europe, the Middle East and Africa.

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Silverbean, which has offices in the UK, USA and Australia, will deliver regional growth across the EMEA market and diversify the Ralph Lauren EMEA programme to include partners at all stages of the customer journey. It will also focus on the brand’s goals of improving affiliate revenue contribution and international growth, particularly outside of the UK, in regions up-and-coming in the digital market. The duo will be using industry leading partnership solution provider, Partnerize, to drive efficiency and scale.

Nicholas Yates, head of global affiliate partnerships at Silverbean, said: “We are delighted to commence the partnership with Ralph Lauren EMEA as they look to step change their affiliate and partner programme.

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“It was great to showcase at pitch stage why Silverbean is the perfect partner for the brand, both in terms of service delivery and cultural fit, and we look forward to working together to grow their affiliate channel performance internationally and deliver real results.”

To set the programme up for success, the Ralph Lauren EMEA and Silverbean teams plan to deliver several outcomes in the first 100 days of programme management. This will include undertaking key partner recruitment across DE, FR and other key markets, optimising relationships with existing affiliate partners and improving tracking capabilities to make the most of Partnerize technology. Creative B2B partnerships will also be explored, aiming to elevate the brand to a market leader in the affiliate space.

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