Hootsuite Adds Adobe Content to Empower Social Media Marketers

By Sudipto Ghosh On Aug 23, 2017

Integration With Adobe Enables Hootsuite Marketers To Easily Discover, Create, And Distribute Content Across Paid And Organic Social Channels

Designer, photographer, filmmaker, webinar champion and much more—Hootsuite marketers can now master the ways of social media marketing by bringing the power of Adobe Creative Cloud to their arsenal. The leading social media marketing platform has announced a collaboration with Adobe which would give Hootsuite’s customers seamless ability to access, edit, distribute, and gain actionable insights into impact of creative content directly on their Hootsuite dashboards. The partnership between the two creative marketing giants comes just months after Adobe launched its Experience Cloud and partnered with Microsoft.

The benefits of Hootsuite’s partnership with Adobe would be extended to over 15 million people and 800+ Fortune 1000 companies.

Creative Content Drives Engagement and Revenue

Leading brands rely on creative content as the fuel that drives audience engagement and business growth. Despite that focus, Altimeter notes that 70% of marketers still lack an integrated strategy, and struggle to consistently deliver high-quality content as demand increases.

The collaboration between Hootsuite and Adobe helps to tackle this problem by providing marketing and creative teams with the ability to quickly and easily develop content that powers their marketing initiatives.

Integration with Adobe Creative Cloud Adds Power to Hootsuite’s Social Package

In an interview with us, Hootsuite CMO Penny Wilson had said, “Social media management technologies need to keep pace with the increasing adoption of social across job functions. From social marketing to social selling, our solutions must adapt to social’s rapidly evolving needs.” The integration with Adobe Cloud exemplifies that vision to connect customers to more cutting-edge technologies and help users to familiarize with existing marketing standards.

Claude Alexandre, Vice President of Adobe Stock, said, “Integrating Adobe Stock into Hootsuite’s platform will provide marketers with the ability to easily extend the reach of their content into social media. High quality and authentic imagery is critical for engaging and communicating with customers, and this partnership will enable brands to be more visually impactful with their digital and content marketing initiatives.

Matt Switzer, SVP, Strategy and Corporate Development, Hootsuite, said, “Modern marketers create more content on a daily basis now than ever before. Hootsuite’s integrations with Adobe give marketers the ability to create and distribute high quality content faster. Adobe leads the creative market, and we are thrilled to work together to offer our customers capabilities that will enable them to get more value from their content.”

Following a recent post by Adobe, Hootsuite marketers can actually leverage Adobe Stock to add more revenue that complements “creativity and portfolio.”

Hootsuite Customers Can Access High-Quality Creative Assets

With this integration, Hootsuite customers will be able to edit and optimize images for social using Adobe Creative SDK, as well as discover and license content from the Adobe Stock library of over 90 million high-quality creative assets.

Adobe Stock is available both as a standalone service and as a part of Adobe Creative Cloud. The integration with Adobe Creative Cloud allows users to search and license assets inside Hootsuite without interrupting the creative workflow. We could not confirm if Hootsuite marketers would be able to access the added benefits of Adobe Sensei or Media Optimizer.