SnapApp, the leading interactive content platform for B2B marketers, announced that it has closed $10.2 Million in additional funding from its principal investor, Providence Strategic Growth, the growth equity affiliate of Providence Equity Partners. The Series B round follows a period of sustained and rapid growth for SnapApp over the past two years as interactive marketing has increasingly become a must-have for modern marketers. The company confirmed that this investment will be used to support SnapApp’s strategic growth initiatives, including accelerating product development and innovation, sales growth, and potential acquisitions.

The company has raised $22.2 million in two rounds of funding since its inception in 2011.

Founded in 2011, SnapApp empowers marketers to create personalized interactive experiences that accelerate leads, activate buyers through the funnel, and drive growth. Its interactive content creation platform lets marketers easily create engaging experiences for their audiences, directly integrating with top marketing automation tools, without the need for developer resources.

In February 2017, SnapApp announced a major enhancement to its marketing platform to enable marketers to create better, more intuitive and engaging interactive content experiences for customers.

SnapApp Interactive Experiences Featured Nearly 1 Billion Prospect Conversations

Seth Lieberman, CEO and founder of SnapApp, said, “Marketers are under tremendous pressure to meet increasingly aggressive business goals – the old playbook is not getting it done. In a buyer-centric world, marketers need to deliver dynamic experiences that generate real one-to-one conversations with their prospects that accelerate pipeline creation and revenue.  SnapApp’s platform makes that vision a reality for thousands of marketers who are driving hundreds of millions of dollars in pipeline through interactive experiences on our platform.”

Recommended Read: Interview with Aaron Dun, Senior Vice President Marketing – SnapApp

The latest funding round comes on the heels of a phenomenal business year. SnapApp has already achieved a number of important successes, including —

• Over 10 percent of the Fortune 100 are currently using SnapApp as a key component of their marketing strategy.
• SnapApp customers have published more than 25,000 interactive content experiences.
• SnapApp’s interactive experiences have generated nearly 1 billion prospect conversations.
• These experiences have generated nearly 20 million leads for SnapApp’s customers.

SnapApp Delivers Better Content Personalization for Deeper Engagement

Mark Hastings, Managing Director and Head of Providence Strategic Growth, said, “We are thrilled to help drive SnapApp’s incredible growth and look forward to continuing to work with Seth and his team to realize their many opportunities. Interactive content has gone from a niche market to a requirement, and is now a cornerstone for successful marketing teams at companies of all sizes. SnapApp is rightfully recognized as the interactive content platform of choice for B2B marketers and we are excited about their potential for continued growth.”

Currently, SnapApp empowers marketers to create personalized interactive experiences that activate buyers, accelerates leads through the funnel, and unleashes growth. SnapApp’s drag-and-drop interface allows marketers to build any type of interactive experience and deploy it across multiple channels.

Seamlessly integrated with the rest of their marketing technology stack, marketers gain critical insights to better personalize their marketing and create deeper engagement with their prospects. Backed by Providence Equity Partners, SnapApp customers include Paycor, Cisco, CEB, Hewlett Packard Enterprise, Blackbaud, and Equifax.