In Addition to Cherie Johnson’s Appointment, Billups Continues to Build Momentum as the Largest Independent OOH Agency in the Country

Billups, the leading independent agency in the out-of-home (OOH) industry, today announced the expansion of its Boston office and the appointment of Cherie Johnson as Business Director. With deep experience both in-house and with large agencies, Johnson will lead business development in New England, partnering with Billups media veteran, Erin Kelly, to deliver its award-winning OOH managed services for the company’s agency and technology brand clients in the region.

“We’re thrilled to welcome Cherie as Director, as we continue to build momentum in Boston – one of the fastest growing markets in the country,” said Ben Billups, CEO of Billups. “With a strong investment in OOH by technology clients and digitally native brands, we wanted a leader who could stretch further to deliver amazing with our team. In addition to an outstanding track record, Cherie brings incredible instinct, drive and passion to the role, and will be a great partner for our clients.”

Raised in New England, Johnson brings extensive experience to the role – having managed hundreds of integrated marketing, media and OOH campaigns. Prior to joining Billups, Johnson spent four years as Managing Director of Kinetic Worldwide working with clients such as Universal Pictures, Netflix, Facebook, Nordstrom, Skyy Vodka, Qualcomm, Mazda and Chevron, among others. Cherie also held successful roles as Senior Vice President of Marketing with Gaumont and VP of Brand with Horizon Media.

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“With the effectiveness of digital and social ads on the decline, brands are increasingly shifting their marketing dollars to OOH and digital OOH,” said Johnson. “With this resurgence, I wanted to join an agency that was breaking new ground. What drew me to Billups is the agency’s focus on delivering amazing in everything they do – not just talking about the future, but innovating with clients to deliver smarter, more impactful OOH campaigns.”

In addition to Johnson’s appointment, Billups continues to build momentum as the largest independent OOH agency in the country. Today Billups employs more than 95 people, spanning 14 offices nationwide, with a roster of top agencies and brands across categories such as CPG, entertainment, QSR, retail, spirits, tourism and technology.

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