Instant Magazine Introduces Interactive Drag & Drop Editor, Will This Change Adobe’s Long Rule over PDF?

Instant Magazine, an Amsterdam-based startup, has introduced an all-new Drag & Drop editor. The editor will provide communications and marketing professionals a choice to move out of legacy slide decks and PDFs and welcome measurable, interactive, and responsive communication assets.

In the last three years, Instant Magazine has bagged some renowned brands as clients such as Volvo, Philips, KPMG, PwC, and Disney. Leading agencies like DDB and Williams Lea Tag are also using the tools offered by Instant Magazine.

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Instant Magazine Enables Creativity

Instant Magazine’s cloud-native platform enables professionals to transform written content into interactive experiences. The platform is powered by ReactJS and the conversions run seamlessly across devices and browsers. Commonly used content forms for Instant Magazine are inclusive of event magazines, corporate brochures, annual reports, business proposals, and sales and marketing collateral.

Daan Reijnders, Co-founder and CEO, Instant Magazine, says, “The great thing about our tool is that marketers and communications people can take control over the creative process and message without having to rely on design or development teams.”

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Drag & Drop Editor Differentiators

The emphasis of the Drag & Drop editor is on expressing creative freedom without any half measures on user-friendliness. Users have the option of inserting elements such as overlays and forms along with position and size controls through properties similar to CSS. All of this is completely codeless. In addition to that, the editor has embedded analytics allowing users to identify the parts of their content which were most engaging.

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