Sergio Alvarez is a performance marketing expert, digital attribution leader, and CEO and Founder of Ai Media Group. Sergio spoke recently about best practices and innovation in digital marketing.

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“As Marketer’s struggle to comprehend the effectiveness of their efforts and face increasing pressure from the C-Suite to deliver a greater return on ad spend, understanding the customer user journey and the underlying metrics are critical to developing a successful campaign strategy.”

“As Marketer’s struggle to comprehend the effectiveness of their efforts and face increasing pressure from the C-Suite to deliver a greater return on ad spend, understanding the customer user journey and the underlying metrics are critical to developing a successful campaign strategy.”

Sergio’s featured article on Medium.com highlights why silo marketing is risky and why the big picture matters. He stresses the need to focus on changing your measurement, not necessarily your strategy. In doing so, marketers put themselves in a far better place to make smart decisions about budget, spend and focus.

Founded in 2008, Ai Media Group is a tech powered, performance driven digital ad agency with industry-leading capabilities to drive sales and leads. Ai Media Group has a history of delivering greater return on ad spend by leveraging its proprietary ad attribution technology and media buying expertise. Ai helps clients across many verticals understand, in real-time, specific details of the online customer journey, from first online exposure all the way to final purchase.

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