Aprimo DAM Leads the Pack in an Independent Martech Report

Sudipto Ghosh

May 23, 2018

Aprimo Stands out with a Strong, Scalable Platform, According to Reference Customers, and Has Achieved the Highest Score Possible in 19 Criteria

Aprimo has announced it was named a “Leader” among the most significant digital asset management providers by Forrester Research, Inc., a leading global research, and advisory firm, in its new report, titled “The Forrester Wave™: Digital Asset Management For Customer Experience, Q2 2018.” Aprimo now extends their lead as a global provider of digital asset management and marketing operations technology.

Aprimo is a leader in global marketing operations and digital asset management technology. Aprimo’s performance-driven software gives marketers the advantage to digitally govern and grow their brand.

Aprimo DAM Functionality Was Accelerated by the Company’s Acquisition of Adam Software in March 2017

The report stated:

“Aprimo stands out with a strong, scalable platform, according to reference customers. It has outstanding marketing support with robust native and integrated functionality in the areas of content performance analytics, content marketing, and marketing resource management… Aprimo’s strong product vision clearly articulates how its DAM and complementary technologies serve each stage of the customer lifecycle.”

Aprimo’s DAM functionality was accelerated by the company’s acquisition of ADAM Software in March 2017. Digital asset management, marketing resource management (MRM) and content marketing continue to converge, and Aprimo is providing a solution that meets those needs and delivers on that promise as it “expertly marries MRM and DAM…” according to the report.

Aprimo DAM Offers the Enhanced Ability to Transform Raw Content into Smart Content

In addition, Aprimo DAM offers the enhanced ability to transform raw content into smart content and automate the distribution of higher quality assets. It also accelerates time-to-market through collaborative annotations and review cycles.

As Forrester stated in the report, “brands are now media organizations, based on the amount of content they create, the audiences they deliver it to and the stories they tell to connect with customers. The increase in content continues as 86 percent of brand marketers continue to invest in content development.”

As a result, brands are relying on digital asset management solutions to meet the needs of this content explosion.

Aprimo DAM Received the Highest Possible Score in the Marketing Support, Product Vision, Execution Roadmap and Market Approach Criteria

At the time of this announcement, John Stammen, CEO, Aprimo, said, “Within a short time, we have helped grow Aprimo into the only vendor marrying best-in-class digital asset management and marketing operations to help marketers manage the full content lifecycle from ideation and planning to content creation, distribution, and measurement.”

John added, “We are pleased with Forrester’s recognition and believe it is a validation of our hard work and ability to help brands succeed in today’s digital-first world.”

The report identified 13 vendors and researched, analyzed, and scored their products against 30 criteria, spanning current offering, strategy, and market presence. Specifically, Aprimo received the highest possible score in the marketing support, product vision, execution roadmap and market approach criteria, and scored among the highest rated vendors in the work-in-progress assets criterion.

The Forrester report also stated that following the ADAM Software acquisition, Aprimo added additional resources to scale its business and enhance its market approach. The report went on to state that Aprimo’s partner ecosystem is superior, with global system integrators and consultancies.

Pieter Casneuf, SVP of Global Alliances for Aprimo and former CEO of ADAM Software, said, “We think our recognition from Forrester is a testament to the vision we set out to create when ADAM Software and Aprimo came together just over a year ago.”

Peter added, “And as Forrester pointed out, our superior partner ecosystem, with global system integrators and e-consultancies, further support, in our opinion, our ability to help brands succeed.”

Aprimo Distributed Marketing and Aprimo DAM Are Leveraged Across Multiple Industry Verticals

Aprimo also was recently recognized among the platform vendors to “lead the pack” in through-channel marketing automation by Forrester Research in The Forrester Wave™: Through-Channel Marketing Automation, Q2 2018. Aprimo Distributed Marketing, which we believe helped Aprimo earn a through-channel marketing automation “leader” recognition, compliments Aprimo DAM by bringing localized content into the hands of channel partners, distributed and local marketers, and agents.

Both Aprimo Distributed Marketing and Aprimo DAM are leveraged across multiple industry verticals, notably retail, consumer goods, financial services, insurance, life sciences, technology, and manufacturing.

Currently, Aprimo delivers the advantage with its innovative Marketing Operations Hub. We allow marketers to manage budgets, people, data, and content throughout the ideation, workflow, and campaign delivery of the brand experience while maximizing provable ROI.