Using Cloudinary’s Programmable Media and Digital Asset Management solutions as its business-critical media layer, the elite vacation club removes internal bottlenecks and delivers an optimal user experience

Cloudinary, the media experience platform for many of the world’s top brands, announced that Exclusive Resorts, an elite members-only vacation club, has deployed Cloudinary’s award-winning Programmable Media and Digital Asset Management (DAM) solutions to simplify and accelerate their process for managing image and video assets across their digital properties. By allowing key media stakeholders to work seamlessly in an agile, cloud-based digital repository, Cloudinary enables the luxury club to create and deliver engaging experiences for their members and prospects more efficiently.

“Like any brand, Exclusive Resorts needs to create an online experience for its customers that reflects the quality of the product and services it delivers”

Founded in 2002, Exclusive Resorts provides its 4,000 Members access to more than 400 private residences and experiences in 75 of the world’s most coveted destinations. Its website relies heavily on a variety of visual media, including video. With Cloudinary, Exclusive Resorts now has access to a more intuitive and robust solution that integrates seamlessly within its tech stack to tell their story.

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“Enhancing our digital experiences is a key pillar for Exclusive Resorts in 2022,” said Caitlin Austin, VP of Marketing at Exclusive Resorts. “The migration to Cloudinary has created a more efficient process for our team internally while delivering our photography and video assets more effectively across every device — so our visitors to exclusiveresorts.com can spend more time dreaming about their next vacation and less time waiting for a video to load.”

Since migrating to Cloudinary, the brand’s site performance score skyrocketed from 48 to 93. And because AV1 Image File Format (AVIF) quickly became the second-most requested image format, the brand will increase its Google Core Web Vitals score and boost SEO.

“Like any brand, Exclusive Resorts needs to create an online experience for its customers that reflects the quality of the product and services it delivers,” said Russ Barr, Managing Director, DAM at Cloudinary. “The improvements they’ve made to the media experience have helped them emphasize the unique and luxurious experience that their Club Members love, and prospects get excited about. The results we have seen to date showcase just how valuable and impactful visual media is, and we are excited to continue working with them to capture the full power of digital media.”

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