The companies are collaborating to deliver digital insights and frictionless journeys for customers

Glassbox (TASE:GLBX), a software as a service (SaaS) company that provides digital experience analytics for web and mobile applications, today announced a strategic partnership with Optimizely, the leading digital experience platform (DXP), to give customers unparalleled advantage in transforming the digital customer experience. Optimizely has teamed up with Glassbox to strengthen their joint go-to-market offerings to help mutual customers scale their businesses for growth.

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Through this expanded partnership, the companies will enable customers to unlock their digital potential and drive new levels of insights and innovation. Optimizely’s technology partner program is focused on helping the world’s largest and fastest-growing Independent Software Vendors (ISVs) drive business in their core markets through a joint long-term growth strategy. By joining the Optimizely Technology Partner Network, Glassbox will gain access to a range of benefits, including a strategic joint go-to-market business plan, App Marketplace listings on Optimizely’s site, sales and marketing materials, training, development and technical support.

As part of their initiative to build a more connected ecosystem that balances the needs of both users and partners, Optimizely has also redesigned their App Marketplace, making it easier for customers to find verified and certified third-party solutions to enhance their digital experience platforms. With this improvement, customers can expect to see more innovative solutions from Glassbox, too, as the company works to broaden their existing portfolio of Optimizely applications and integrations.

“Optimizely is very excited to be partnering with Glassbox to empower digital and product teams to unlock digital potential,” said Carina Conaghan, GVP Technology Partnerships. “By combining the Optimizely Digital Experience Platform with Glassbox Digital Experience Analytics for web and mobile applications, we will give our joint customers greater opportunities for growth,”

“Customer expectations for a seamless digital experience are at an all-time high, so this collaboration will be an ideal fit for all those organizations looking to fulfill this objective more effectively thanks to Optimizely’s best-in-class digital experience technology and Glassbox’s superior digital experience analytics,” said Dror Friedman, VP Channel & Alliances, Glassbox.

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