Cloudinary, the media experience platform for many of the world’s top brands, announced that Hunter Fan Company, the leading manufacturer of ceiling fans, has integrated Cloudinary’s award-winning Media Optimizer and Digital Asset Management (DAM) solutions into their marketing and technology platform. Using both products in tandem optimizes all of Hunter’s online content and centralizes their visual assets in a single, highly accessible digital repository.

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“Hunter’s commitment to its customers and to delivering a visual-first shopping experience set them apart. We’re thrilled that our solutions will play a key role in enabling them to drive their business forward in today’s visual economy.”

For more than 135 years, Hunter has been helping customers make every space a better place with its innovative fan technology. Accelerated by the pandemic, Hunter customers continued to turn online for their shopping needs, a shift which led the brand to Cloudinary to ensure a visually engaging online shopping experience, as well as improve SEO in light of Google’s Core Web Vitals – a set of metrics that influence search engine result rankings – and the overall performance of their site across all devices and touchpoints.

When page load time increases from just one second to three, the probability that a user will bounce increases by 32%. With Cloudinary’s no-code Media Optimizer solution, Hunter saw results immediately, including a dramatic 50% reduction in media file size and an optimized delivery of digital assets – enabling the brand to score high on Google’s Core Web Vitals and boost its SEO rankings.

“Hunter has always been at the edge of innovation, and we came to Cloudinary to ensure that our digital experience mirrored the kind of experience our in-store customers have been accustomed to for a long time,” said Erica LeBlanc, Senior Manager ECommerce at Hunter Fan Company. “Since implementing Cloudinary we have seen our media file size reduced by 50% allowing us to offer a consistent visual experience to our customers across any device. We were so impressed with the results from Media Optimizer that it was a no-brainer for us to use Cloudinary’s DAM offering to manage all of our assets.”

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After seeing the success and quick results of Media Optimizer, Hunter evaluated Cloudinary’s Digital Asset Management (DAM) solution to replace its current DAM for better asset management and optimization and has since added the company’s solution to its technology stack. Hunter is in the process of migrating assets to the Cloudinary DAM which will support the company’s need to create, manage, and share complex image folders at scale.

“Fast and flawless websites and apps are no longer nice-to-haves. There is a direct correlation between engaging visual experiences and higher customer engagement and conversions; we know this. The trick is ensuring that all those beautiful, high quality images and videos are optimized properly and not negatively impacting the experience or page performance,” said Russ Barr, Managing Director of DAM at Cloudinary. “Hunter’s commitment to its customers and to delivering a visual-first shopping experience set them apart. We’re thrilled that our solutions will play a key role in enabling them to drive their business forward in today’s visual economy.”