Special Meeting Date of MCAP Stockholders Set for December 21, 2021

AdTheorent Holding Company, LLC, a leading programmatic digital advertising company using advanced machine learning technology and privacy-forward solutions to deliver real-world results for advertisers and marketers, today announced that the registration statement on Form S-4 (the “Registration Statement”), filed in connection with its previously announced proposed business combination with MCAP Acquisition Corporation, has been declared effective by the U.S. Securities and Exchange Commission (“SEC”). The Registration Statement provides important information about MCAP, AdTheorent and the Business Combination and can be found on the SEC’s website at https://www.sec.gov under the ticker “MACQ.”

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MCAP also announced today a record date of November 4, 2021 (the “Record Date”) and a date of December 21, 2021 for a special meeting of MCAP stockholders (the “Special Meeting”) to consider the Business Combination. The closing of the Business Combination is subject to approval by MCAP’s stockholders, and the satisfaction of other customary closing conditions. The Business Combination is expected to close promptly after the Special Meeting.

“With its machine learning backbone and privacy-first, data agnostic approach to performance digital advertising, we believe AdTheorent is well positioned for long-term, sustainable growth,” said Zia Uddin, Co-President of MCAP Acquisition Corp. “We are excited to present the business combination to MCAP stockholders and believe we are in the final stage of a successful conclusion of this deal.”

AdTheorent uses advanced machine learning technology and privacy-forward solutions to deliver impactful advertising campaigns for marketers. AdTheorent’s industry-leading machine learning platform powers its predictive targeting, geo-intelligence, audience extension solutions and in-house creative capability, Studio A\T. Leveraging only non-sensitive data and focused on the predictive value of machine learning models, AdTheorent’s product suite and flexible transaction models allow advertisers to identify the most qualified potential consumers coupled with the optimal creative experience to deliver superior results, measured by each advertiser’s real-world business goals.

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