In our omnichannel environment, brands need to constantly create, update, and personalize content for their prospects and customers. A DAM solution helps them find and share marketing and brand assets with the various stakeholders involved in the creation of this content. The Wedia Content Picker connects customers’ DAMs with their app ecosystem to accelerate productivity and drive more value from their digital assets.

Marketing Technology News: Okera Introduces Integration With Collibra Platform

The connector integrates the Wedia DAM with everyday marketing tools: Microsoft Office suite, Adobe Creative Suite, CMS, and Social Media Management Systems, etc. Collaborators within an organization can now quickly access approved assets regardless of the application they are working in.

The Content Picker saves companies valuable time switching from one platform to another, finding the perfect/correct asset. Employees can open their DAM directly from their preferred tools, and find and insert images and videos into documents, e-mails, presentations or websites.

Marketing Technology News: MoEngage and Mixpanel Partner to Enable Highly Personalized Customer Engagement

“We are releasing the Wedia Content Picker as the link between your Martech stack and your DAM because we believe that it will enable the DAM as the single source of truth, ensuring consistency across all your channels and all your messages”, said Olivier Grenet, CTO of Wedia. “We designed it to be configurable, easy to use, and easy to integrate into multiple tools to achieve our ultimate goal: pushing the DAM as close as possible to the marketer in their everyday work and tools, rather than pulling users to the DAM.”

Marketing Technology News: NTN Buzztime Enters Asset Purchase Agreement to Sell Entertainment and Advertising Assets