Marketing Technology Company Unveils New UX Developed to Meet the Growing Needs of Customers

Delivra — a provider of advanced email marketing automation and a part of the CM Group family of brands — announced the release of its new in-application user experience. Inspired by customer and in-house expert feedback, Delivra has made several improvements to its navigation and functionality to increase ease-of-use including its automation dashboard. Alongside this, Delivra announced its rebrand, bringing a modern and consistent look and feel to its application and website.

“The improvements made were a direct impact of our dedication to putting the customer first and building a marketing technology that answers their needs and empowers them to drive their business forward.”

“Since Delivra’s inception in 1999, supporting customers has been the heart of the brand. That’s why in this update, it was important to create a more intuitive, attractive user experience any marketer would feel comfortable using, no matter their skill level,” said Barbara Berry, head of product at Delivra. “The improvements made were a direct impact of our dedication to putting the customer first and building a marketing technology that answers their needs and empowers them to drive their business forward.”

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“With Delivra everything is user friendly and has simplified a lot of our processes. We have a high volume of emails we send — each of our 17 race weekends has three to four emails that need to be built in under 30 minutes,” said Ryann Weatherford, vice president, partnership activations and communication at Andretti Autosport, a Delivra customer. “If we ever aren’t able to figure something out, the Delivra team is only a phone call away no matter where we are.”

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Feature Improvements Include:

• Consolidated dashboards and updated terminology for more intuitive learning.
• Clear action buttons, toggles, and easy filtering in each dashboard.
• The easy-to-use Campaign Workflow, combining content and mailing processes into one.

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