Sendlane, a San Diego based marketing automation company, announces a powerful update to their already diverse integrations offering – a new deep data integration with popular eCommerce platform, Shopify.

Sendlane’s powerful site-to-site tracking capabilities make it effortless for Shopify users to follow their customers journey throughout their store, collecting deep data insights from a customer’s behavior to their purchase history and allowing them to leverage that data for their email marketing strategy with abandoned cart messages, custom product recommendations, and more.

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This new one-click integration provides the capability to automatically map Shopify personalization tags into a contact’s Sendlane profile and segment users based on address, product purchases, custom fields, product categories, dollar amount, and a variety of other targeted categories.

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Sendlane has grown to over 50,000 users and is a platform used by the top digital marketers and eCommerce store owners across the web, successfully delivering billions of emails. Sendlane is dedicated to consistently growing, evolving and providing industry leading, 24/7 live chat — 3-minute response time support as well as an expert team of dedicated account managers, offering a white glove service style approach.

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