Pat Mercuri, The President of Managed Direct Response continues to promote the power of Direct Marketing in a Post Covid World.

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“Have your messaging fit into consumers lives.”

Covid-19 has changed marketing and consumer behavior in many ways forever. While digital marketing continues to grow, in-home media consumption went up dramatically as well as people stayed home. “We have seen a great uptake in activity from our customers in the past year,” said Pat Mercuri, Founder of Managed Direct Response

Direct Mail has become an unexpectedly post-modern way to reach consumers. It also engages the other senses. A Canada Post study about the power of Direct Mail found it more memorable and more persuasive when compared to Digital Media.

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“This is also a great time to market your products to a consumer with more disposable income. Working from home has reduced some consumer expenses which has provided people with more spending power,” said Mercuri.

“To ensure your Direct Mail efforts succeed you need to reevaluate your target audience. Marketing begins by knowing your customer and their buying behavior. Compared to the last recession the types of products consumers are buying are vastly different. Cars, motorcycles, and boat sales are up significantly. During the last recession they languished. Many department stores have stopped selling suits. You need to not do business as usual when you are approaching your target sectors or verticals,” said Mercuri. “Have your messaging fit into consumers lives.”

For over 20 years Pat Mercuri has flurished Managed Direct Response into one of Orange County’s premier direct marketing firms. Managed Direct Response has extensive expertise generating leads for mortgage, automotive, and solar companies.

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