Genius Sports to power Barstool Sportsbook with full suite of U.S. sports content, including exclusive EPL, NASCAR, and NFL sports data feeds and dynamic content solutions

Genius Sports Limited , the official data, technology and commercial partner that powers the ecosystem connecting sports, betting and media, has entered into a long-term partnership with Penn Interactive (“Penn Interactive” or the “Company”) to provide official data and fan engagement solutions for the Company’s Barstool Sportsbook.

Marketing Technology News: VIZIO and Verizon Media Announce Strategic Partnership to Advance Connected TV, Omnichannel Advertising

“Delivering official data to our growing, loyal audience will provide tremendous wagering opportunities for our users. We also look forward to reaching sports fans who may not yet have experienced the Barstool Sportsbook through access to marketing inventory on NFL digital properties from Genius Sports.”

Penn Interactive currently operates online Barstool Sportsbooks across nine U.S. states, including Pennsylvania, Michigan, Illinois and New Jersey. Genius Sports will provide Barstool Sportsbook with its market-leading official data, including access to select official sports data from the U.S. and international sports leagues.

Across player acquisition, engagement and long-term retention, Barstool Sportsbook has also partnered with Genius Sports for its marketing and engagement strategy.

The agreement makes Barstool Sportsbook the latest U.S. sports betting brand to adopt Genius Sports’ exclusive official sports content, which includes NASCAR’s full suite of official data-powered in-race betting markets, launched in partnership with Genius Sports in 2020, as well as access to the NFL’s real-time statistics, proprietary Next Gen Stats (“NGS”) and official sports betting data feed. Genius Sports will also provide Barstool Sportsbook with its global official sports data portfolio from other top tier leagues, including the English Premier League, Liga MX, Argentine and Colombian soccer.

Marketing Technology News: MarTech Interview with Hunter Montgomery, Chief Marketing Officer at ChurnZero

“We are excited to be partnering with Genius Sports for official data beginning with tonight’s kickoff,” said Jon Kaplowitz, Head of Penn Interactive. “Delivering official data to our growing, loyal audience will provide tremendous wagering opportunities for our users. We also look forward to reaching sports fans who may not yet have experienced the Barstool Sportsbook through access to marketing inventory on NFL digital properties from Genius Sports.”

“Our partnership with Penn Interactive will provide one of the fastest-growing and most innovative sports betting brands with unique content across the whole player experience,” said Mark Locke, CEO at Genius Sports. “Barstool Sports is uniquely positioned in the U.S. market, appealing to a dynamic and passionate fan base. With Genius’ official sports data, next-generation marketing and fan engagement solutions, we look forward to supporting Barstool Sportsbook’s U.S. expansion.”

Marketing Technology News: Travel Marketers Look Ahead Toward Recovery