GOFBA, a leading secure search engine and communication platform, announced the launch of a completely new approach to News here in the United States and around the world. GOFBA studied usability patterns and user behaviors to design the site’s navigation and layout to make it easier and more efficient for users. The exciting announcement comes on the heels of the recently launched Five Star Business Listing Program that helps businesses across the globe boost their online presence and increase exposure to an engaged and growing audience.

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The site’s dynamic news content features late-breaking stories, as well as various article categories including politics, technology, money, entertainment, health, sports, and entertainment from leading, credible publications. Importantly, the news feeds represent a centrist perspective that differentiates GOFBA from other services. The facts of a story are presented as they are without misinformation.

Highlights for the GOFBA News page include “What’s Happening Now” and the scrolling stock market tickers at the bottom of the page showcasing recent pricing data for major financial and cryptocurrency markets. Another addition is a local weather page that automatically pulls in the visitor’s location to display the next three days’ forecast.

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“At GOFBA we’re continually adjusting our products to ensure the very best user experience as well as integrating class-leading security and safety standards,” said Bill DeLisi, CEO at GOFBA. “We have developed the navigation and design of our News site with a more intuitive approach, so users can quickly find the information they want without any frustrations. The addition of unobtrusive location-based ads to the site gives us an additional revenue stream while providing our users with relevant and safe brand opportunities. This is consistent with our strategy of monetizing new modules and services as they are introduced to accelerate GOFBA’s revenue growth. We are proud to offer a safe online experience and provide our 45 million users around the global with credible, unbiased news content.”

The fact featured News service, amongst the other GOFBA offerings, is built upon the company’s proprietary search, security algorithms and 256-bit encryption technology that protects users and businesses from undesirable and inappropriate content. This includes a database built from scratch that excludes, or makes scarce, pornography, violence and inappropriate content and provides a foundation for all of GOFBA’s search-based tools. GOFBA is dedicated to protecting the everyday internet user, protecting people’s privacy and personal information. The company does not sell user information and GOFBA’s advanced features overcome the security, privacy and other issues inadequately addressed by competitors.