IZEA Worldwide, Inc, operator of IZEAx, the premier online marketplace connecting brands and publishers with influential content creators, today announced the launch of BrandGraph Trends. BrandGraph Trends is designed to help marketers identify, compare and contrast momentum among brands, topics, and concepts in social media. Powered by IZEA’s proprietary content classification engine, BrandGraph Trends allows marketers to benchmark any keyword against a brand or groups of brands in a general industry or specific category.

For example:

• Compare mentions of Coronavirus against content mentioning Purell.
• Compare content engagement rate of Purell against engagement rate of Lysol.
• Compare sentiment of Lysol against sentiment of all the brands in the household cleaner category.
• Compare total unique creators speaking about Lysol, Purell, Clorox, and Pine-sol.

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In addition to performing individual brand and categorical data analysis, BrandGraph Trends is also capable of comparing a company’s entire brand portfolio against that of multiple competitive conglomerates. This is especially useful for large CPG companies seeking understanding of the macro social media landscape for all their brands, as well as retailers who are evaluating the marketing efforts of their suppliers.

IZEA has also introduced a proprietary trend score that enables BrandGraph users to identify uncharacteristic spikes in brand content. BrandGraph is now capable of surfacing trends as they begin to develop, on a daily basis. The trend score and trend comparison tool leverage IZEA’s analysis of greater than 480 million pieces of content across over 4 million influencers globally, with more than 2 million pieces of content added on a daily basis on average over the past month.

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“IZEA sits atop vast amounts of enriched content data and proprietary classification sets,” said Ted Murphy, Founder and CEO of IZEA. “BrandGraph Trends uses this data to provide an entirely new capability for our customers. We are able to discover correlations, opportunities, and challenges for brand marketers unlike ever before. For example, we can see which confection manufacturers saw the biggest spike in social media engagement over this Easter holiday, or the impact on Joe Biden when Bernie Sanders dropped out of the presidential race. We can apply this capability to any brand, industry, or topic.”

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