Nielsen Brandbank, the world’s largest provider of digital product content for eCommerce platforms, and industry-leading rich content experts SKU Ninja + WhyteSpyder will be expanding the reach of their global strategic alliance to enable brands and suppliers to add rich media to product pages. As two of Walmart’s Connected Content Partners, Nielsen Brandbank and SKU Ninja + WhyteSpyder will combine top rated product content with rich media hosting modules for brands and suppliers to enrich consumer engagement and enable more informed purchasing decisions.

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The combination of SKU Ninja + WhyteSpyder’s rich media technology and Nielsen Brandbank’s content capabilities will offer brands and suppliers a suite of tools for content that goes beyond standard product descriptions and photography, including video hosting, 360-degree photography to virtually put the product in shoppers’ hands, feature sets, downloadable document hosting, product comparisons, and interactive product tours. The two companies will be working in tandem to modernize and enhance the digital content capabilities of brands for retailers.

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“With consumers shopping online more than ever before, the need for complete, accurate and enriched detailed product information is becoming increasingly important to support the consumer’s purchasing journey,” said Mike Nickituk, Global Manager Director at Nielsen Brandbank. “We are proud to deliver exceptional content creation tools to enrich product pages to meet the growing and evolving needs of today’s consumer.”

“Our alliance with Nielsen Brandbank has been a perfect fit,” said J.S. Bull, CEO of SKU Ninja + WhyteSpyder. “Using our software platform in collaboration with a fellow Walmart Connected Content Partner increases all parties’ capabilities and is a huge positive for both of us, as well as shoppers and suppliers.”

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