Evergage’s Advanced Email Personalization Helps Companies Increase Email Relevancy and Conversions

Carhartt, Invaluable and More Drive Improved Engagement and Results with ‘Smarter,’ Personalized Emails

Evergage, The 1-to-1 Platform company, announced continued uptake and momentum for its award-winning, advanced email personalization solutions. Evergage for Email customers have increased by 400% over the last year, as more leading organizations rely on Evergage to make their emails “smarter” and drive conversions.

Email remains paramount among digital marketing channels – yet with more than 281 billion emails sent per day (that’s more than 3.2 million per second!) according to The Radicati Group, it’s easy for recipients to get inundated and overwhelmed. With a mission to banish irrelevant and ill-timed messages and offers, Evergage’s email personalization solutions cut through inbox clutter – maximizing relevancy, clickthroughs, open rates and results.

Evergage clients across industries – spanning retail, technology, financial services, media and more – report measurable improvements in conversion rates and engagement when using Evergage to improve email effectiveness.

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“As shoppers interact across all our digital channels, we want to recreate the 1-to-1 feel of an in-store experience,” said Aaron Nilsson, manager of digital experience for Carhartt, America’s premium workwear brand since 1889. “Embedding personalization into our website has made shoppers feel recognized, catered to and welcome. Using Evergage for Email has enabled us to broaden our personalization efforts and drive greater engagement too. We’ve been able to dramatically improve the results of our cart abandonment emails – using Evergage to trigger personalized reminders to shoppers of what they’ve left behind – increasing clickthrough rates by 178% and conversion rates by an amazing 598%.”

Powering cohesive, cross-channel, personalized experiences – delivered to billions of people across the globe – Evergage is at the forefront of advanced email personalization that goes way beyond “Hi {FIRST_NAME}”. Capabilities include:

• Open-time email personalization, launched in 2016, enables marketers to deliver content, recommendations and offers that are personalized at open time – not when the message was sent – to take into account each recipient’s up-to-the-minute behavior across channels. Recommendations can even change when the message is re-opened – so as to not highlight something the recipient just purchased, for instance. Companies can take advantage of their existing email service provider (ESP) or marketing automation platform (MAP) for email delivery – simply inserting the HTML code for their Evergage campaign into any outgoing email campaign.

• Triggered emails, launched last year, let marketers automatically send perfectly timed, relevant, one-off emails to an individual, based on simple or complex actions that person has taken, cumulative behavior and/or external factors. As ESPs and MAPs don’t have the depth of data to deliver 1-to-1 personalized emails at the exact, optimal time, marketers use Evergage – which knows a visitor’s behaviors, preferences and engagement, up to the second – to build, schedule and send these emails.

• Evergage also offers Evergage SmartBatch, enabling marketers to use Evergage to send emails to a list of people, on a one-time or recurring basis, with content that is individually personalized at open time. Evergage natively determines the best time to send an email to each person to improve open rates and can take into account if a recipient has been unresponsive for a period of time or was recently sent a higher-priority triggered email.

Invaluable, the world’s leading online marketplace for fine art, antiques and collectibles, uses a combination of Evergage triggered emails and open-time batch email campaigns – along with Evergage for website personalization – to engage collectors and alert them of items, tailored to their interests, before they sell out. By swapping out static email recommendations for dynamic recommendations, powered by Evergage, that are updated at open time, Invaluable has seen a 21% increase in clickthroughs for batch email campaigns. In addition, 12% of Invaluable’s overall monthly revenue is driven by Evergage personalized web and email recommendations.

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“We have millions of monthly visitors and hundreds of thousands of unique items auctioned on our marketplace at any given time,” said Neal Glazier, vice president of marketing at Invaluable. “To help our visitors easily navigate our collection and pinpoint what they want before someone else wins it, we need to know their interests right down to the 1-to-1 level. For example, do they like artwork from select categories? Who are their favorite sellers? Are they passionate about a specific artist or movement?

“Evergage helps us recognize our visitors, build a comprehensive profile of their interests and then act on that information in real time – delivering helpful, in-the-moment emails and experiences so we can connect collectors with the pieces they love and make those transactions happen.”

In honor of driving advances and results in email personalization, Evergage received a gold-level “Best New Product” award in The 2018 Golden Bridge Awards and a gold Stevie Award in The 2018 American Business Awards – with Stevie judges describing Evergage’s email personalization as “a very impressive and much-needed product offering.” Evergage was also named among midsize vendors in Forrester Research’s recent “Now Tech: Email Marketing Vendors, Q3 2018” report.

“On a personal level, I know how frustrating it is to receive promotional emails that are totally disconnected from my interests, or that urge me to buy something irrelevant to me,” said Karl Wirth, Evergage co-founder and CEO. “Companies can – and need to – do better, because customers deserve better. Email personalization remains a big area of investment and growth for us, and we’re committed to continual innovation – enabling companies to drive re-engagement opportunities, and helping them and their customers benefit from relevant, timely and helpful communications.”

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