Taboola, a global leader in powering recommendations for the open web, announced a new deal with TelevisaUnivision, the leading Spanish-language media and content company to power recommendations across the digital properties of its top-rated broadcast network, Univision, and its leading sports network, TUDN.

Under the agreement, digital properties for Univision and TUDN will incorporate Taboola Feed, a seamlessly integrated feed that provides readers with personalized content, including video, sponsored and organic options, for a more engaging experience. Univision and TUDN’s digital properties will also adopt additional Taboola offerings including Taboola Newsroom, a technology offering that uses advanced A.I. and readership signals from more than 500 million daily active users. Newsroom will help TelevisaUnivision further understand their audiences, learn about their most engaged articles and conduct A/B testing for headlines.

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“TelevisaUnivision has massive viewership across several platforms including television, digital, streaming and audio, proving that they’re the ultimate destination for Spanish-speaking consumers. We’re pleased to be chosen as their new recommendations partner,” said Adam Singolda, CEO and founder at Taboola. “They’re taking a holistic approach to growth, implementing tools that can help give their audience more of what they care about, future proofing for success. We’re excited to power their digital properties through our offerings including Feed and Newsroom.”

“We’re thrilled to partner with Taboola and leverage their insights to help enhance our Newsroom offering to continuously better serve our global audience,” said Juan Convers, SVP Digital Content & Editorial Operations at TelevisaUnivision. “Taboola has a great understanding of what global readers care about most and as the Hispanic segment continues to rapidly grow and evolve, we’re confident this partnership will help us to continue to deliver the content and topics that have earned us their trust as their go-to source for Spanish-language news.”

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