TapClicks, the leading provider of Smart Marketing solutions, announced a synergistic sales and marketing partnership with Composer, leveraging the power of AI (artificial intelligence) to deliver significant advertising efficiencies using AI for content creation.

Every business struggles with writing engaging content, a cornerstone of brand success. Composer solves this problem with its AI-powered content creation platform, revolutionizing how businesses communicate with their sales prospects online. Composer blends both AI and HI (human intelligence) in the content creation workflow, improving the quality and speed of informative content, such as blogs, social media and video, produced for client conversion.

Marketing Technology News: unitQ Adds Product Analytics To Its User Feedback Platform For Real-Time Actionable Insights Into What Users Are Doing And Saying

Composer helps advertisers nurture leads, convert traffic to sales, increase client satisfaction, and boost return on ad spend (ROAS.) Composer’s AI-generated content drives a 20% increase in brand preference and a 30% lift in CSAT scores for agencies. Overall, bundling content with an advertising campaign generates three times as many leads as traditional outbound marketing and costs 62% less (Source: Content Marketing Institute).

Composer works seamlessly with the TapClicks omni-channel Smart Marketing platform, for overall campaign management, automation, analytics and reporting.

Marketing Technology News: MarTech Interview with Frank Paterno, SVP of Marketing at GlobalMeet

“We are excited to partner with TapClicks to bring our cutting-edge AI content marketing platform, Composer, to agencies and publishers who can now bundle high-converting content with their clients’ advertising campaigns,” commented Andy Steuer, CEO at Composer. “Advertisers spend billions driving visitors to a digital experience, often with a high bounce rate due to a lack of substantive content for prospects. We see significant lift in ROAS when advertisers can build trust in that moment, directing visitors to content written by Composer.”

“Our vision is to use AI throughout the value chain to enhance our clients’ experience and improve their advertising campaign performance,” said Chel Heler, Executive General Manager at TapClicks. “Composer makes it easy to bundle AI-generated content with their campaigns from the outset, so agencies and publishers can bring more value to their advertiser clients.”

The synergistic solution provided by this new partnership is available now. TapClicks and Composer, both incorporating leading AI technology in their marketing platforms, deliver unprecedented automation in digital marketing.