RWS, a content solutions company, powered by technology and human expertise, announces the launch of Smart Insights – a new feature within its cloud-based Trados language technology platform that redefines how localization professionals manage global content at scale.

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Localization projects can be unpredictable. Deadlines shift, resources change, and priorities evolve. Smart Insights is an industry-first, LLM-powered virtual assistant within Trados that helps project managers navigate these complexities by answering everyday questions in plain language – like:

• “Trados, please tell me which projects are at risk this week? Where are we seeing delays?”
• “Also, can you show me projected performance trends across all my clients for the next quarter? And highlight any upcoming translation tasks under 500 words that might impact my delivery timelines?”

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“Smart Insights changes the game for localization,” said Mark Lawyer, President of Regulated Industries & Linguistic AI at RWS. “We’re putting real-time project intelligence directly in the hands of the people who need it. No dashboards, no delays, just instant answers.”

Smart Insights, powered by Amazon Q in QuickSight, is now included as part of the Trados Enterprise subscription giving Enterprise customers immediate access to advanced project visibility and control. For Trados Team and Trados Accelerate customers, Smart Insights is available as an optional upgrade, ensuring that businesses of all sizes can benefit from this powerful feature.