Sojern, a digital marketing platform built for travel marketers, announced the launch of an inaugural Tourism Advisory Board comprised of some of the most influential leaders in tourism. Building on rapid growth in the tourism sector this year, with innovative digital marketing co-op programs that deliver measurable impact from tourism campaigns, Sojern will consult with these trusted advisers on future tourism solutions.

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Sojern has long-supported the tourism industry by providing an unparalleled view of traveler behavior. The company collects and analyzes travel data, including flight and hotel booking data, from thousands of global data partners. Leveraging this data, destination clients can reach travelers directly and encourage in-market spending. As Sojern looks to take its tourism solutions to the next level, this group will influence our efforts to support destinations as we learn more from them.

As Sojern’s tourism solutions evolve, this group will influence the company’s efforts to support destinations.

This inaugural board of advisors is made up of powerhouse leaders who have a wealth of knowledge and decades of tourism experience—from both large and small organizations across the United States and Latin America:

• Robert Bibeault, Vice President Marketing, Beverly Hills Conference and Visitors Bureau
• Matt Borud, Marketing and Innovation Administrator, Idaho Commerce
• Lynn Carpenter, Vice President of Global Marketing, Visit California
• Leah Chandler, CMO, Discover Puerto Rico
• Steve Hayes, CEO, Visit St. Petersburg/Clearwater
• Stephen Hoshaw, Senior Director of Tourism Marketing, Travel Lane County
• Cory Jobe, CEO, Great Rivers and Routes Tourism Bureau
• Nick Kogos, Marketing Manager, Visit Durango
• Allison Schult, Consultant, Strategic Marketing, Visit North Carolina
• Marla Tambellini, Senior Vice President of Marketing, Explore Asheville

“I am excited to announce the formation of our tourism advisory board. The experience and expertise of this group will be instrumental in guiding and shaping Sojern’s future tourism strategies in the new year. I could not think of a stronger group of leaders to work alongside,” said Noreen Henry, Chief Revenue Officer, Sojern.

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