AdPushup clocks 97% ARR growth in 2021, hits a new milestone

AdPushup Clocks 97% ARR Growth in 2021, Hits a New Milestone

PRNewswire

December 23, 2021

AdPushup Inc, the global market leader in the advertising technology software industry, today announced that the company has achieved their annual target. The company’s peak annual run rate grew 97%—from 30M USD in 2020 to 59M USD in 2021. This growth rate underscores how quickly the web publishing and media industry is embracing AdPushup’s ad revenue optimization platform.

Marketing Technology News: MarTech Interview with Emilia Kirk, Global Head of Growth at Seedtag

The company’s growth can be attributed to its robust product offerings, which are updated periodically to best suit the industry trends. AdPushup launched two key enhancements as part of its Header Bidding Portfolio—Header Bidding Analytics and the Hyper Optimizer. The company also launched a new AMP component— AMPlify—which aims to help publishers earn 30%-100% more than their current AMP revenue.

AdPushup added more than 80 clients this year, increasing the active client base by 50%. DailyHunt, Allevents, HT Media, Beebom, Pink Villa & GlobalRPh are a few notable names added to the company’s global clientele.

Addressing a company meeting CEO & Founder Ankit Oberoi said, “Last year, while the industry was recovering from the COVID-19 Impact, we made an ambitious call to double our revenue for 2021. Growth without any external capital infusion pushed us to look at innovation in our growth strategies, and the team didn’t leave any stone unturned to get us here and we’re ready to double our revenue in 2022 again.”

Marketing Technology News: Cybersecurity Marketing Society Releases First Annual 2021 State of Cybersecurity Marketing Report

AdPushup has grown its workforce from a 70 employee team in Q1 to 100+ employees at the end of Q4. The employee-focused culture that AdPushup emphasises on has been a key aspect that allowed the company to scale the workforce on such a level, while maintaining a 4.9 employee rating on Glassdoor

Of the many remarkable achievements from the year 2021, AdPushup was ranked #19 on Financial Times’ America’s Fastest Growing company 2021, was certified as a ‘Great Place to Work’, won the India 500 Best Brand Award, and finished as runners up for ExchangeWire’s The Wires Global 2021 ‘Best Ad Ops team’.

Marketing Technology News: CONTENTGINE® ANNOUNCES ITS B2B VENDOR CONTENT LIBRARY HAS REACHED OVER 500,000 CURATED PIECES

PRNewswire

PR Newswire, a Cision company, is the premier global provider of multimedia platforms and distribution that marketers, corporate communicators, sustainability officers, public affairs and investor relations officers leverage to engage key audiences. Having pioneered the commercial news distribution industry over 60 years ago, PR Newswire today provides end-to- end solutions to produce, optimize and target content -- and then distribute and measure results. Combining the world's largest multi-channel, multi-cultural content distribution and optimization network with comprehensive workflow tools and platforms, PR Newswire powers the stories of organizations around the world. PR Newswire serves tens of thousands of clients from offices in the Americas, Europe, Middle East, Africa and Asia-Pacific regions.